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Global and Sustainable Business Futures

Research Cluster

Welcome to the University of Bradford's Global and Sustainable Business Futures research cluster.

GSBF is a research community that aims to advance research excellence to accelerate industry and societal impact. We are committed to promoting and developing business practices that are ethical, sustainable, and have a positive impact on society from a global perspective, both now and in the future.

GSBF brings together national and international scholars to conduct cutting-edge, high-impact research in various fields. Our goal is to carry out innovative, informative, and applicable research that fosters interdisciplinary collaboration, enabling us to think globally and act locally in our research initiatives.

GSBF also promotes a vibrant research culture and environment that supports early-career, mid-career, and established researchers while supporting research students.

Associate Prof. Nuttawuth (Wuth) Muenjohn, GSBF Research Cluster Head

Our purpose

At GSBF, we value collaboration through collegiality. We strive to understand the research context and demonstrate our respect for industry and community voices. GSBF aims to encourage and support collaboration with national and international networks of researchers, assist and mentor researchers in enhancing their research capacity, support the School’s research strategy, and contribute to the university-wide theme of sustainable societies.

In order to do this we have developed four strategic objectives:

  • Build research capability through activities, projects, joint publications and co-supervisions
  • Build research culture and research partners and use a strengthened culture to encourage knowledge exchange, long-term strategic partnerships and national and international partners
  • Create impact through research outputs and outcomes
  • Create opportunities through collaborations both internally and with external research partners

Research Themes

As a cluster we have grouped our research into five themes:

  • Global Sustainable Business and Development: Pre/Post Internationalisation and regional integration in emerging markets, Human & organisational capacity development, Sustaining businesses and communities in crisis, Sustainable business models.
  • Responsible and Sustainable Leadership and Management: Corporate social responsibility, Business ethics, Responsible leadership in cross-cultural settings, Sustainable consumer behaviours, Responsible leadership and employee-oriented HRM, Sustainability & CSR accounting,
  • Consumer (multi) cultural identities: Consumer Psychology and sustainable marketing, Consumer social and cultural cognition, Brands and organisations in culturally diverse markets, Ethical consumer behaviour, and international business in emerging markets.
  • Strategy and governance: Governance in the new global business era/future, non-market strategies of MNEs, Social impact via technology adoption and inclusion, learning and strategic change - responding to a changing business environment, Environmental policy, industrial trade and competitiveness, Sustainable growth, Digital governance
  • International HRM: Green HRM and environmental sustainability; Sustainability management in human resource capability

 

Cluster Members

GSBF has developed a strong team of members who focus on interdisciplinary research and will aid the development and production of the GSBF Research Cluster.

At current our members include:

The Cluster also has an International Advisory Board, made up of members across the UK, Australia, Japan, Singapore, Oman and Nepal and Associate members who support research for the cluster.

Recent Research

Members of the Research Cluster have published a range of books, journal articles, case studies as well as being involved in project, business and industry engagement initiatives and research conducted for PhD and DBA Applications.

See below for links to a wider resource of research from the cluster.

Projects

  • Whistleblowing in Africa, alternative organising in crisis contexts, Partnering for grand challenges (Theresa Onaji-Benson)
  • Leadership requires a global mindset: The role of cultural intelligence in a digital transformation era (Nuttawuth Muenjohn)
  • How does decision-making affect entrepreneurial sustainable branding during foreign expansion? (Boakye Boampong)
  • MNE Resilience and Environmental Sustainability; MNE Global Value Chains; Responses to Organizational Disruptions; Responsible Innovation (Oluwaseun Olabode)
  • Internationalisation strategies of Emerging market multinational enterprises, Gender diversity and inclusivity in multinational enterprises (Kweku Adams)
  • Green HRM; Environmental sustainability; Smart technology, Artificial intelligence, Robotics, Algorithms (STARA) (Samuel Ogbeibu)
  • Bradford Manufacturing Futures 4.1Jan 2024 onwards: BD25 Environmental analysis of the project (Suzanne Smit)
  • Family control duality: Navigating profits and pitfalls in institutional decoupling (Sang-Bum Park)
  • Promoting responsible behaviours at eco-tourism destinations: An application of the extended theory of self congruity (Obaid Amin)
  • Exploring the Influence of Positive psychology in articulating employee green behaviours and establishing brand enactment tendencies (Obaid Amin)
  • Environmental Regulations and industrial trade flows; The Impact of Green Financing on Banks and Industries Performance: Evidence from the UK (Irfan Saleem)

Business & Industry Engagement

  • Participated in business consulting projects for Samsung Electronics, Samsung C&T Corporation (Sang-Bum Park)
  • Hosted an Industrial Symbiosis workshop in September 2023 in collaboration with Bradford Council, Leeds Council, WYCE and YNLEP (Suzanne Smit)
  • Partnership with Bradford Bulls for the delivery of guest lectures and design of company assessment for the Interactive Services Marketing Module (Oluwaseun Olabode)
  • Panellist: UK-Pakistan trade forums. (Events included the mayor of West Yorkshire combined authority, diplomats and business representatives from both countries) (Obaid Amin)
  • Delivered a research training seminar for the South Pacific Centre for Central Banking on “How to Conduct a Systematic Literature Review?” organised by Griffith Asia Institute and Central Bank of Solomon Islands (Nirma Jayawardena)
  • Addressed Gender-Based Violence- National Business Initiative, South Africa (Theresa Onaji-Benson)

Below are GSBF’s current research projects available to candidates wishing to apply for PhD or DBA:

Also, see below for more information: