Dr. Nirma Jayawardena,Assistant Professor in Marketing
Information about Dr. Nirma Jayawardena at the University of Bradford.
- Room P0.18, Pemberton Building, School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- n.jayawardena@bradford.ac.uk
- Telephone:
- +44 1274 232142
Biography
Dr. (Mrs). Nirma Sadamali Jayawardena is an Assistant Professor inMarketing at University of Bradford, United Kingdom. She has work experience asa secondary school teacher, lecturer and as a researcher in Sri Lanka, Australia,and India. Her research interests are in the areas of virtual realityadvertising, 360-degree video advertising, consumer psychology, digital videoadvertising, experimental research, qualitative research, and consumerbehaviour. Her research work has been published in multiple internationalpeer reviewed journals. She has also presented her research in severalinternational and national level research conferences. Additionally, she hascontributed to magazine articles, book chapters, books, and industry reports.She served as a reviewer to several journals including International Journal ofInformation Management, Industrial Marketing Management, International Journalof Consumer Studies, Asia Pacific Journal of Marketing and Logistics, Journalof Business Research, and IEEE Transactions on Engineering Management. Prior toobtaining the Doctor of Philosophy in Marketing from the Griffith University,Australia, she completed her BSc in Business Management (Hons) degree with afirst-class honours specializing in Project Management from NSBM GreenUniversity, Sri Lanka. Additionally, she completed her MBA in InternationalBusiness from the University of Colombo, Sri Lanka. Further, she completed herGraduate Diploma in Research from Griffith University, Australia. Shestarted her career as a secondary school teacher which is the steppingstoneleading to academia. She was able to improve teaching skills after working as asecondary school teacher in Business Studies and Accounting (English medium) intwo reputed private secondary schools in Sri Lanka. She prepared students underthe subject of Business Studies and Accounting for GCE Ordinary LevelExamination in Sri Lanka. She also served as a full-time lecturer in theFaculty of Business Management at ICBT campus, Sri Lanka. Further she worked as a research assistant in the Department ofMarketing and in Accounting, Economics and Finance department of GriffithUniversity, Australia. She also worked as a Market Research Trainee atAEC Group LTD, Brisbane, Australia. She has teaching experience for adiversified age groups including secondary schools, undergraduates, andpost-graduates. During her PhD, she conducted several research trainingsessions to the South Pacific Central Banks conducted by Griffith AsiaInstitute. She has research skills on various software including NVivo,Leximancer, SPSS, and Vos-Viewer. She has work experience on projects fundedthrough several grants such as Griffith University Internal Grants, CentralBank of Solomon Islands and BA/LeverhulmeSmall Research Grants Scheme by The British Academy. She has achieved severalscholarships including Australian Government Research Training Program StipendScholarship, Griffith University International Postgraduate ResearchScholarship and University of Tasmania, Tuition Fee scholarship for PhD inEducation. She won several international and national levels awards including‘Emerald Outstanding reviewer award’ from South Asian Journal of Marketing inyear 2023; EmergingScholar Award in Twenty-First International Conference on Knowledge, Culture,and Change in Organizations held in University of Auckland, New Zealand;Emerging Scholar Award in Twenty-eighth International Conference on Learningheld in Jagiellonian University, Krakow, Poland; Griffith University AcademicExcellence award in year 2018; ‘Women Icon of the Year Award’ from Woman Iconorganised by Times Woman with The Women Icon Organization in year 2021 and lastly ‘Honourable Mention Research Award’from Relationship Marketing for Impact Research Cluster at Griffith Universityin year 2021.
Research
-Advertising Technology-Digital Marketing-Video Advertising Strategies-Education Marketing-Gamification Marketing-Consumer Behaviour-Consumer Social Cognition-SustainabilityMarketing Strategies[Expertise in research softwareincluding VOS viewer; NVivo; SPSS; Leximancer]
Research projects
| Role | Date | Title/description | Funder | Award |
|---|---|---|---|---|
| Role as a research assistant | 2024-04-04T00:00:00 | Funding scheme: 2023 – 2024 BA/Leverhulme Small Research Grants Scheme by The British Academy Role as a research assistant | ||
| Role as a research assistant | 2020-06-16T00:00:00 | Funding scheme: Griffith's Pacific Islands Centre for Development and Research (PICDPR) Role as a research assistant | ||
| Role as a research assistant | 2020-06-17T00:00:00 | Project name: Geopolitical risk and commodity markets Role as a research assistant |
Teaching
Details on teaching interests, highlights and modules are available for Dr. Nirma Jayawardena as follows:
Teaching interests
Modules Taught: DigitalMarketingConsumerBehaviourQualitative techniques Social MarketingServices MarketingFundamentals of MarketingInternational Marketing ManagementIntegratedMarketing Communication
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| Module Leader for 'Integrated Marketing Communication' subject in University of Bradford, UK | 2024 | ||
| Course curriculum development for 'Digital Marketing' and 'Social Marketing' subjects in O.P. Jindal Global University, India | 2022 | ||
| Module leader for 'Integrated Marketing Communication' and 'Fundamentals of Marketing' subjects in ICBT Campus, Sri Lanka | 2017 |
Professional activities
Information about education, employment and areas of particular interest for Dr. Nirma Jayawardena is as follows:
Employment
- Vidura College - Secondary School Teacher in the year 2014 (specified as 06/05/2014)
- Amal International School - Secondary School Teacher in the year 2015 (specified as 30/09/2015)
- International College of Business and Technology (ICBT) Campus, - Lecturer in the year 2016 (specified as 08/08/2016)
- Griffith University - PhD student and Research Assistant in the year 2018 (specified as 02/02/2018)
- O.P. Jindal Global University - Assistant Professor in the year 2022 (specified as 25/07/2022)
Education
- Griffith University, Australia - Graduate Diploma in Business Research
- Griffith University, Australia - Doctor of Philosophy
- NSBM Green University - BSc in Business Management
- University of Colombo - MBA in International Business
Publications
There are 65 publications involving or that are attributed to Dr. Nirma Jayawardena. They are listed as:
- book (3)
- book chapter (6)
- conference contribution (4)
- conference publication (2)
- journal article (31)
- other publication (16)
- published report (1)
- thesis (2)
Book
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| The Complexities of Managing SMEs in South Asia: Perspectives from emerging economies Part 1 | 2024 | 1 | Narayanage Jayantha Dewasiri;Payal Kumar;Nirma Jayawardena;Shanika Rathnasiri | Emerald | |||||||
| Marketing in Metaverse: Expand your Business using Metaverse | 2024 | 1 | Nirma Jayawardena;Abhishek Behl;Narayanage Jayantha Dewasiri;Samuel Fosso Wamba;Amit Shankar | Springer Publisher | |||||||
| The Complexities of Managing SMEs in South Asia: Perspectives from emerging economies Part 2 | 2024 | 2 | Narayanage Jayantha Dewasiri;Payal Kumar;Nirma Jayawardena;Shanika Rathnasiri | Emerald |
Book Chapter
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Conflict management in organizations of emerging economies: A literature review and future research agenda | 2023 | Using Organizational Culture to Resolve Business Challenges | Using Organizational Culture to Resolve Business Challenges | Nirma Sadamali Jayawardena;Darshana Jayawardena | DOI: 10.4018/978-1-6684-6567-7.ch008 | ||||||
| Promoting Tourism through Tea and Coffee products: A Review of Cross-Country Tourism Research: The Relationship of Tourism and Asian Studies | 2022 | Promoting social and cultural equity in the tourism sector | Promoting social and cultural equity in the tourism sector | irma Sadamali Jayawardena;Sanjeewa Kumara Karunarathne | 10.4018/978-1-6684-4194-7 | ||||||
| Luxury Marketing and Sustainability in the South Asian Context | 2023 | Luxury Marketing, Sustainability and Technology | Luxury Marketing, Sustainability and Technology | Nirma Sadamali Jayawardena;Sara Quach;Charitha Harshani Perera;Park Thaichon;Narayanage Jayantha Dewasiri | https://doi.org/10.4324/9781003321378 | ||||||
| Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe | 2024 | Technology and Luxury Hospitality AI, Blockchain and the Metaverse | Technology and Luxury Hospitality AI, Blockchain and the Metaverse | Udgam Mishra;Nirma Sadamali Jayawardena;Park Thaichon | |||||||
| Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal | 2024 | Luxury Marketing, Sustainability and Technology | Luxury Marketing, Sustainability and Technology | Udgam Mishra;Nirma Sadamali Jayawardena;Park Thaichon | https://doi.org/10.4324/9781003321378 | ||||||
| Artificial Intelligence (AI) based market intelligence and customer insights | 2022 | Artificial intelligence for marketing management | Artificial intelligence for marketing management | Nirma Sadamali Jayawardena;Abhishek Behl;Park Thaichon;Sara Quach | https://doi.org/10.4324/9781003280392 |
Conference Contribution
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| How is social psychology used in advertising: An Elaboration likelihood Model Perspective | 2021 | Twenty-first International Conference on Knowledge, Culture, and Change in Organizations | Twenty-first International Conference on Knowledge, Culture, and Change in Organizations | Nirma Jayawardena | |||||||
| A conceptual framework to measure student discipline of secondary schools in a cross-cultural context | 2021 | 7th Asian Conference on Education & International Development Tokyo, Japan | 7th Asian Conference on Education & International Development Tokyo, Japan | Nirma Jayawardena | |||||||
| Gamification and e-learning for adolescents | 2021 | Twenty-eighth International Conference on Learning Universalism or Particularism | Twenty-eighth International Conference on Learning Universalism or Particularism | Nirma Sadamali Jayawardena | |||||||
| The Development of Activities for Students in e-learning Platforms: An Elaboration Likelihood Model Perspective | 2023 | Thirtieth International Conference on Learning, University of São Paulo, Brazil | Thirtieth International Conference on Learning, University of São Paulo, Brazil |
Conference Publication
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| How does Knowledge hiding behavior affect subjective career success? Moderating Role of Barriers to Career | 2022 | 8th Indian Academy of Management Conference on NMIMS Mumbai, India | 8th Indian Academy of Management Conference on NMIMS Mumbai, India | Abhishek Behl, Nirma Jayawardena, Achint Nigam, D Sharma | |||||||
| What do you remember most? ‘Is it textbook content’ or ‘teacher talk around the text’? | 2021 | 7th Asian Conference on Education & International Development Tokyo, Japan | 7th Asian Conference on Education & International Development Tokyo, Japan | Nirma Sadamali Jayawardena |
Journal Article
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| A conceptual framework to measure operational efficiency of apparel industry in emerging economies | 2020 | Nirma Jayawardena | doi.org/10.1504/IJSOM.2020.111854 | ||||||||
| Adverse Effects of using Gamification Elements in Online Communities: A Scoping Review | 2023 | Nirma Sadamali Jayawardena;Aastha Behl | https: doi.org/10.1007/s10257-023-00629-z | ||||||||
| Assessing retailer readiness to use blockchain technology to improve supply chain performance | 2022 | Journal of Enterprise Information Management | Abhishek Behl;Nirma Sadamali Jayawardena;Vijay Pereira;Brinda Sampat | https://doi.org/10.1108/JEIM-07-2022-0242 | |||||||
| Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy | 2022 | Journal of Strategic Marketing | Achint Nigam;Shreya Sangal;Abhishek Behl;Nirma Jayawardena;Amit Shankar;Vijay Pereira;Yama Temouri;Justin Zhang | https://doi.org/10.1080/0965254X.2022.2088604 | |||||||
| Gamification as an Innovation: A tool to improve organizational marketing performance and sustainability of international firms | 2023 | International Marketing Review | Abhishek Behl;Vijay Pereira;Nirma Jayawardena;Achint Nigam;Sachin Mangla | https://doi.org/10.1108/IMR-05-2022-0113 | |||||||
| Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management | 2024 | Annals of Operations Research | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Fauzia Jabeen;Kokil Jain;Manish Gupta | https://doi.org/10.1007/s10479-023-05557-2 | |||||||
| Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies | 2024 | Technovation | Abhishek Behl;Nirma Jayawardena;Shikha Bhardwaj;Vijay Pereira;Manlio del Giudice;Justin Zhang | https://doi.org/10.1016/j.technovation.2023.102902 | |||||||
| Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands | 2024 | Asia Pacific Journal Of Marketing And Logistics | Nirma Sadamali Jayawardena;Sara Quach;Chinmoy Bandyopadhyay;Park Thaichon | https://doi.org/10.1108/APJML-12-2022-1022 | |||||||
| Food acquisition and consumption issues of South Asian countries: A systematic literature review and future research agenda | 2023 | Fiib Business Review | Nirma Sadamali Jayawardena;Narayanage Jayantha Dewasiri | https://doi.org/10.1177/2319714523119411 | |||||||
| Organizational and regulatory strategies to combat false news circulation on social media | 2023 | Journal of Strategic Marketing | Nirma Sadamali Jayawardena;Sara Quach;Park Thaichon;Mitchell Ross;Scott Weaven;Abhishek Behl | 10.1080/0965254X.2023.2253815 | |||||||
| Gamification and gigification: A multidimensional theoretical approach | 2022 | Journal of Business Research | Abhishek Behl;Nirma Jayawardena;Alessio Ishizaka;Manish Gupta;Amit Shankar | https://doi.org/10.1016/j.jbusres.2021.09.023 | |||||||
| Gamification and neuromarketing: A unified approach for improving user experience | 2024 | Journal of Consumer Behaviour | Abhishek Behl;Nirma Jayawardena;Amit Shankar;Manish Gupta;Le Dang Lang | https://doi.org/10.1002/cb.2178 | |||||||
| Exploring the relationship between Australian university websites and international student enrolments | 2020 | International Journal of Educational Management | Nirma Sadamali Jayawardena;Mitchell Ross;Debra Grace | https://doi.org/10.1108/IJEM-02-2019-0068 | |||||||
| Effective online engagement strategies through gamification: a systematic literature review and a future research agenda | 2021 | Journal of Global Information Management | Nirma Jayawardena;Mitchell Ross;Sara Quach;Abhishek Behl;Manish Gupta | https: doi.org/10.4018/JGIM.290370 | |||||||
| Identifying factors influencing purchase intention of sustainable luxury retailing products | 2023 | International Journal of Retail and Distribution Management | Rambabu Lavuri;Dimple Kaul;Geetha Mohan;Nirma Sadamali Jayawardena;Park Thaichon | https://doi.org/10.1108/IJRDM-05-2023-0310 | |||||||
| Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation | 2023 | Journal of Global Information Management | Nirma Sadamali Jayawardena, Kavita Chavali, Narayanage Jayantha Dewasiri, Charitha Harshani Perera, Isuru Koswatte, Vijay Pereira, Manish Gupta, Abbas Mardani | Doi: 10.4018/JGIM.326763 | |||||||
| Investigating the visual comprehension memory for 360-degree video advertisements among adolescents | 2022 | Asia Pacific Journal Of Marketing And Logistics | Nirma Sadamali Jayawardena;Mitchell Ross;Sara Quach;Debra Grace | https://doi.org/ 10.1108/APJML-10-2021-0786/full/html | |||||||
| The Dark Side of Online Transition of Exams in Higher Education: A perspective of an Emerging Nation | 2023 | VINE Journal of Information and Knowledge Management Systems | VINE Journal of Information and Knowledge Management Systems | Isuru Koswatte;Chandrika Fernando;Nirma Sadamali Jayawardena | https://doi.org/10.1108/VJIKMS-09-2022-0295 | ||||||
| Operational efficiency to financial efficiency-a case study on 'Apparel sector' in Sri Lanka | 2020 | International Journal of Services and Operations Management | Nirma Sadamali Jayawardena | https://doi.org/10.1504/IJSOM.2020.109022 | |||||||
| Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda | 2022 | Journal of Electronic Commerce in Organisations | Journal of Electronic Commerce in Organisations | Nirma Sadamali Jayawardena;Jack Boe;Angeline Rohoia;Parmendra Sharma | https://doi.org/10.4018/JECO.300299 | ||||||
| Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda | 2022 | Technological Forecasting and Social Change | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Nazrul Islam;Manlio Del Giudice;Jyoti Choudrie | https://doi.org/10.1016/j.techfore.2021.121445 | |||||||
| Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms | 2023 | Annals of Operations Research | Abhishek Behl;Brinda Sampat;Vijay Pereira;Nirma Sadamali Jayawardena;Benjamin Laker | https://doi.org/10.1007/s10479-023-05290-w | |||||||
| Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach | 2023 | Journal of Business Research | Abhishek Behl;Nirma Jayawardena;Achint Nigam;Vijay Pereira;Amit Shankar;Charles Jebarajakirthy | https://doi.org/10.1016/j.jbusres.2023.113662 | |||||||
| The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation. | 2022 | PRODUCTION PLANNING & CONTROL | Vijay Pereira;Abhishek Behl;Nirma Jayawardena;Benjamin Laker;Yogesh K Dwivedi;Shikha Bhardwaj | https://doi.org/10.1080/09537287.2022.2083524 | |||||||
| Two Decades of Research on Consumer Behavior and Analytics: Reviewing the Past to Prepare for the Future | 2022 | Journal of Global Information Management | Journal of Global Information Management | Nirma Sadamali Jayawardena;Abhishek Behl;Mitchell Ross;Sara Quach;Park Thaichon;Vijay Pereira;Achint Nigam;Thanh Tiep Le | DOI: 10.4018/JGIM.313381 | ||||||
| The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector | 2020 | International Journal of Business Excellence | Nirma Sadamali Jayawardena;Darshana Jayawardena | https://doi.org/10.1504/IJBEX.2019.10017100 | |||||||
| The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review | 2023 | Journal of Business Research | Nirma Sadamali Jayawardena;Park Thaichon;Sara Quach;Ali Razzaq;Abhishek Behl | https://doi.org/10.1016/j.jbusres.2023.1137 | |||||||
| The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions | 2022 | Industrial Marketing Management | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Shlomo Tarba;Umesh Bamel | https://doi.org/10.1016/j.indmarman.2022.09.024 | |||||||
| The e-learning persuasion through gamification: an elaboration likelihood model perspective | 2021 | Young Consumers | Nirma Sadamali Jayawardena | https://doi.org/10.1108/YC-08-2020-1201 | |||||||
| What is the impact of knowledge hiding behaviour on subjective career success? The role of career barriers for finance professionals in modifying their career prospects | 2024 | International Studies Of Management And Organisation | Kavita Chavali;Sudha Mavuri;Nirma Jayawardena;Manish Gupta | https://doi.org/10.1080/00208825.2023.2268482 | |||||||
| The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda | 2021 | International Journal of Educational Management | https://doi.org/10.1108/IJEM-06-2020-0325 |
Other Publication
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Decentralized supply chain using disruptive technology | 2022 | Supply Chain Tribe Magazine | Supply Chain Tribe Magazine | Abhishek Behl;Nirma Jayawardena | https://www.supplychaintribe.com/ | ||||||
| The art of gamifying digital gig workers: A theoretical assessment of evaluating engagement and motivation | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Vijay Pereira;Abhishek Behl;Nirma Jayawardena;Benjamin Laker;Yogesh K Dwivedi;Shikha Bhardwaj | |||||||
| The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Shlomo Tarba;Umesh Bamel | |||||||
| The metaverse as a future promising business model | 2024 | Sri Lankan Marketer Magazine, organized by Sri Lanka Institute of Marketing | Sri Lankan Marketer Magazine, organized by Sri Lanka Institute of Marketing | Nirma Jayawardena;Abhishek Behl | Sri Lanka Institute of Marketing | ||||||
| The importance of Marketing Research in 21st Century | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Mayank Dhaundiyal;Laknath Jayasinghe;Deepak Sangroya;Sunil George Mathew;Meenakshi Tomar;Narayanage Jayantha Dewasiri;Isuru Koswatte;Charitha Perera;Nirma Jayawardena | |||||||
| Dos and Don’ts of 360-degree video advertising: Insights from an experimental study | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Nirma Jayawardena;Mitchell Ross;Sara Quach | |||||||
| Future of ChatGPT in Marketing: Perspectives from four prominent researchers | 2024 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | Nirma Jayawardena;Sara Quach;Park Thaichon;Chinmoy Bandyopadhyay | |||||||
| Winners of the most popular British Academy of Management Grant: BA/ Leverhulme Small Research Grant for the project on Self-Directed Learning in the context of Indian and Sri Lankan Higher Education Sectors | 2024 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | Isuru Koswatte;Sabiha Mumtaz;Christian Harrison;Nirma Jayawardena;Shehani Joseph | |||||||
| Solving the supply chain maze of Handicrafts Industry in Sri Lanka | 2022 | Supply Chain Tribe Magazine | Supply Chain Tribe Magazine | Nirma Jayawardena;Isuru Koswatte;Narayanage Jayantha Dewasiri;Charitha Perera | https://www.supplychaintribe.com/ | ||||||
| Food acquisition and consumption issues in Sri Lanka: Overview on acquisition and consumption patterns in South Asia | 2023 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Narayanage Jayantha Dewasiri;Nirma Jayawardena | |||||||
| Exploring the metaverse in supply chain | 2023 | Supply Chain Tribe Magazine | Supply Chain Tribe Magazine | Abhishek Behl;Nirma Jayawardena | https://www.supplychaintribe.com/ | ||||||
| Exploring the Role of Sustainable Organic Food Consumption and the Role of Organic Food as a Luxury Product | 2023 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Udgam Mishra;Nirma Jayawardena;Park Thaichon | |||||||
| Luxury Marketing and Sustainability in the South Asian Context | 2023 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Nirma Jayawardena;Sara Quach;Park Thaichon;Charitha Perera;Narayanage Jayantha Dewasiri | |||||||
| Benefits of Social Dimension of Metaverse in Marketing | 2023 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | Nirma Jayawardena;Abhishek Behl | |||||||
| How to arrange images carefully when designing video advertisements? Insights from an experimental study | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Nirma Jayawardena;Mitchell Ross;Sara Quach | |||||||
| Persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review | 2023 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka |
Published Report
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Effective marketing strategies for promoting SMEs in Pacific Island Countries: A systematic review | 2020 | Griffith Asia Institute | Griffith Asia Institute | Nirma Sadamali Jayawardena;Jack Boe;Angeline B Rohoia;Parmendra Sharma |
Thesis
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing perspective | 2022 | Griffith University, Australia | Griffith University, Australia | Nirma Sadamali Jayawardena | |||||||
| Exploring the relationship between Australian university websites and international student enrolments | 2018 | Griffith University, Australia | Griffith University, Australia | Nirma Sadamali Jayawardena |