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Website Privacy and Cookie Policy


This privacy policy sets out how the University of Bradford uses and protects any information that you give the University of Bradford via our website ("" or ""). In addition, this policy sets out the use of cookies on our website and how you can control the use of them.

The University of Bradford is committed to ensuring that your privacy is protected.

Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement and our general Marketing Communications Privacy Policy.

You may also wish to refer to our Marketing Communications Privacy Policy, which refers to other digital communications that may work in conjunction with our website, or you can visit our Data Protection section for more information about how the University uses and handles your data.

The University of Bradford may change this policy periodically to maintain accuracy and compliance. You can check this policy at any time to ensure that you are happy with any changes.

This version of the policy was approved by the University Executive Board in March 2022 and posted online on 4 April 2022.


This policy applies to all users of the University of Bradford website and is subject to all laws within the United Kingdom.

Application or "app": software operated by a user through a computing device, which can be a personal computer, laptop, tablet device or mobile phone.

Cookie(s): text-based files, small in data storage size, placed on a device which facilitate the storage of specific information about a user's browsing session as they use/traverse the World Wide Web. The nature of each cookie varies and not all websites use or need cookies, though their use is common practice.

Cookie consent mechanism: a specific tool employed by a website to facilitate your cookie consent preferences as required.

Device: a piece of hardware that functions as a computing device, such as a personal computer, laptop, tablet device or mobile phone.

Internet Service Provider (ISP): an organisation which provides you a connection to the internet, usually for a fee.

IP address: the internet protocol (IP) address is an identifier of a device on a network connected to the internet.

Local storage: saved website data on a device, used by the website for specific purposes, usually to facilitate a specific website experience. Local storage technologies are similar to cookies but data is saved through a different function by the software application (usually a web browser).

Operating System: software which allows users to control a device.

Website: information hosted on an internet domain and available over the World Wide Web. The University of Bradford website is available on and

Web browser (or simply "browser"): a specific software application for the purposes of browsing websites over the World Wide Web.


This policy is the responsibility of the Advertising, Marketing and Student Insights department within the Directorate of Outreach, Recruitment and Marketing.

It is monitored and updated by the Web Team, which is part of the Advertising, Marketing and Student Insights department.

What technical information does our website collect?

Any website you visit may involve the transmission of the following information:

  • Your IP address, including your Internet Service Provider
  • Your browser, operating system and device model

When vising, the University of Bradford uses this information for the following reasons:

  • To understand your needs and provide you with a better service
  • To understand and improve our users' online experience
  • To protect the security and integrity of our systems
  • To improve our products and services

In addition to the above, we also make use of cookies on our website.

Links to other websites

Our website may contain links to other websites of interest. Once you have used these links to leave our website you should note that we do not have any control over that other website unless the University has a formal partnership in place.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting other websites and such sites are not governed by this policy. You should exercise caution and look at the statements and policies applicable to the website in question.

Third-party access to data

Your personal data may be forwarded to third parties in connection with the purposes outlined elsewhere in this statement, to be used on behalf of the University of Bradford.

These organisations will only use your personal on behalf of the University of Bradford, in accordance with their own Data Protection or Privacy policies and the terms of agreement with the University of Bradford.

For more details on what data we collect and their purpose, please see our Marketing Communications Privacy Policy.

About cookies

Cookies are small files placed on your device which facilitate the storage of information as you browse the World Wide Web. They are generally used for when you first enter a website and view one or more pages (known as session-based web browsing activities) to improve and understand your experience on the website you are using.

You can set your preferences regarding cookies in a few ways and we outline effective methods in this policy.

In the UK, the use of cookies are governed by the Privacy and Electronic Communications Regulations 2003 and the UK General Data Protection Regulation.

How we use cookies

Our website uses cookies to help ensure you're able to view and access the website over the World Wide Web in a consistent way using our website systems. This includes collecting statistics on the use of our website.

Cookies are set directly by our website at (our domain) are called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting to help us advertise our website content in a targeted approach. This is achieved through third-party internet advertising providers, to enable our advertising to reach intended people based on their interests and web browsing habits.

Please see the section titled 'Ways to set your cookie preferences' for information on how to opt-out of these services.

Visit our list of website cookies and similar technologies page to review the cookies categorised on our website.

Strictly Necessary Cookies

  • These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
  • You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
  • These cookies do not store any personally identifiable information.

You can review our cookies in the 'Strictly Necessary' category.

Functional Cookies

  • These cookies enable the website to provide enhanced functionality and personalisation.
  • They may be set by us or by third party providers whose services we have added to our pages.
  • If you do not allow these cookies then some or all of these services may not function properly.

You can review our cookies in the 'Functional Cookies' category.

Performance Cookies

  • These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
  • They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
  • If you do not allow these cookies we will not be able to monitor our website's performance.

You can review our cookies in the 'Performance Cookies' category.

Targeting Cookies

  • These cookies may be set through our site by our advertising partners.
  • They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.
  • If you do not allow these cookies, you will experience less targeted advertising.

You can review our cookies in the 'Targeting Cookies' category.

Ways to set your cookie preferences

Software applications (also referred to as "apps") which allow you to browse the web usually include the ability to accept or reject cookies.

However, please note these settings may impact your experience when visiting all websites that make use of cookies and similar local storage technologies. You should refer to your device/software's documentation for help in configuring these settings.

Popular web browsers publish their documentation online and we've included links for you below:

Setting your preferences for visiting our website

Our website features a cookie consent mechanism which allows you to review our use of cookies and apply your preferences.

Once you have made your preferences, our website will retain your settings for 1 month. If you use private/incognito browsing sessions, or if you otherwise clear your cookies/local storage, you'll be prompted to set your preferences again.

You can change your preferences at any time on our website and visiting our Website Privacy and Cookie Policy. Alternatively, you can clear your browser cookies and then visit our website again.

Device settings

For mobile devices, you can refer to the manufacturer's documentation on configuring your web browser settings at the Operating System level. For example:

Please refer to the manufacturer's support documentation for other devices.

How to opt-out of cookies used for website statistics

You can opt out of Google Analytics by disabling cookies or customising your web browser (for example, by installing browser extensions, also known as "add-ons"). Please note this may impact all websites making use of Google Analytics.

Further information and instructions on this are available by visiting Google's Information for Visitors of Sites and Apps Using Google Analytics web page.

Monitoring and review

This policy is available to all to view at any time, including University staff involved in the production of the University website.

Training and documentation is offered to University employees regarding data protection, privacy and implications on the University website.

The University Web Team periodically checks the website for use of cookies and similar technologies.

Any technical website development which makes use of cookies or similar technologies will be notified to the Web Manager so as to maintain an accurate record governing the use of cookies and similar technology on the University of Bradford website.

Related policies and standards/documentation

The following is related to the content of this policy: