Dr Rohitkumar Trivedi
Associate Professor
Faculty/Dept/School |
School of Management (Faculty of Management, Law and Social Sciences) |
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r.trivedi1@bradford.ac.uk | |
Telephone | +441274 232210 |
Biography
Dr Rohit Trivedi is Associate Professor in Strategic Marketing at School of Management, University of Bradford. Immediately prior to this, he was Postdoctoral researcher with Chair of Marketing and Innovation at University of Hamburg (Germany) and Associate Professor of Marketing at MICA (Mudra Institute of Communications Ahmedabad, India). He holds academic qualifications of M.Com, MBA, and PhD.
Dr Trivedi has published research papers in leading international peer-reviewed journals including Psychology & Marketing, Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change, Journal of Cleaner Production, Cyberpsychology Behavior & Social Networking, Information Sciences, and Journal of Marketing Management among others. He is currently serving as associate editor of International Journal of Emerging Markets. Dr. Trivedi’s research interests are in the area of sustainability, integrated marketing communication, big data in social science, entrepreneurship, consumer action and decision-making, and firm innovation.
Dr Trivedi teaches MBA, Masters and Undergraduate students a variety of Marketing, Multivariate data analysis and Entrepreneurship subjects, namely: Principles of Marketing, Strategic Marketing, Marketing Simulation, Business Research Methods, Advanced Quantitative Research Methodologies, Social Entrepreneurship, Marketing in South Asia, Retail Marketing and Product and Brand Management. With this, he has also designed and conducted Management Development Programs and Faculty Development Programs attracting participation from various corporates including Google, Mahindra & Mahindra, Cadila Healthcare, Viacomm 18, Kansai Nerolac, Eureka Forbes, Hafele, Emami, DDB Mudra, Omnicom Global and Morrisons. He also successfully completed major consulting assignments with various companies and institutes of national and international repute like TTK Prestige, DDB Mudra, UNICEF, Accusol Technologies LLC and Omnicom Global.
Research
Rohit primarily attempts to delineate consumer decision-making behavior by using explicit and implicit cognition measurements in quantitative settings. His ongoing research interests are in the area of green marketing, integrated marketing communication, big data in social science, entrepreneurship, consumer action and decision-making, and strategic marketing. He is currently engaged in contrasting and comparing insights between explicit and implicit cognition measurement tools to uncover biases in consumer actions and decision-making.Teaching
Teaching interests
- Business research methodology
- Multivariate data analysis
- Applied quantitative research methods for marketing strategies
- Strategic marketing
- Marketing Simulation
- Product management
- Marketing in South Asia
- Marketing simulation
- Marketing Planning and Strategy
- Retail Marketing
Teaching highlights
Publications
Title | Using hotel reviews to assess hotel frontline employees’ roles and performances (2022) |
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Authors | Hu F.;Trivedi R.;Teichert T. |
Journal | International Journal of Contemporary Hospitality Management |
DOI | 10.1108/IJCHM-04-2021-0491 |
Title | Effects of energy management practices on environmental performance of Indian small- and medium- sized enterprises (2022) |
Authors | Patel J.D.;Shah R.;Trivedi R.H. |
Journal | Journal of Cleaner Production |
DOI | 10.1016/j.jclepro.2021.130170 |
Title | Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action (2021) |
Authors | Ackermann C.L.;Sun H.;Teichert T.;Tercia C.;Trivedi R. |
Journal | Journal of Marketing Management |
DOI | 10.1080/0267257X.2021.2005665 |
Title | Consumer reactions to nudity in print advertising: Comparing same-gender and opposite-gender effects (2021) |
Authors | Trivedi R.H.;Teichert T. |
Journal | Psychology and Marketing |
DOI | 10.1002/mar.21471 |
Title | Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content (2020) |
Authors | Hu, F.; Trivedi, Rohitkumar |
Journal | International Journal of Hospitality Management |
Title | Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high context versus low context cultures (2020) |
Authors | Patel J.;Trivedi R.;Yagnik A. |
Journal | Journal of Retailing and Consumer Services |
DOI | 10.1016/j.jretconser.2019.102003 |
Title | Mapping Hotel Brand Positioning and Competitive Landscapes by Text-mining User-generated Content (2019) |
Authors | Hu, F.; Trivedi, R. |
Journal | International Journal of Hospitality Management |
Publisher | Elsevier |
Title | Consumer Reactions to Animal And Human Models in Print Ads (2019) |
Authors | Trivedi, Rohitkumar; Teichert, T. |
Journal | Journal of Advertising Research |
Title | The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender (2019) |
Authors | Trivedi R.;Teichert T. |
Journal | Journal of Business Research |
DOI | 10.1016/j.jbusres.2019.02.052 |
Title | Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal (2019) |
Authors | Trivedi R.;Teichert T.;Hardeck D. |
Journal | European Journal of Marketing |
DOI | 10.1108/EJM-06-2018-0383 |
Title | Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing (2018) |
Authors | Trivedi, Rohitkumar; Patel, J.D.; Acharya, N. |
Journal | Journal of Cleaner Production |
Title | Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy: Empirical evidences from India (2018) |
Authors | Trivedi, Rohitkumar; Jagani, K. |
Journal | International Journal of Pharmaceutical and Healthcare Marketing |
Title | How to Implement Informational and Emotional Appeals in Print Advertisements: A Framework for Choosing Ad Appeals Based on Advertisers' Objectives and Targeted Demographics (2018) |
Authors | Teichert, T.; Hardeck, D.; Liu, Y.; Trivedi, Rohitkumar |
Journal | Journal of Advertising Research |
Title | Attitudes, beliefs and impulsivity in online gambling addiction (2018) |
Authors | Trivedi, Rohitkumar; Teichert, T. |
Journal | International Gambling Studies |
Title | Entrepreneurial-intention constraint model: A comparative analysis among post-graduate management students in India, Singapore and Malaysia (2017) |
Authors | Trivedi, Rohitkumar |
Journal | International Entrepreneurship and Management Journal |
Title | The Janus-Faced Role of Gambling Flow in Addiction Issues (2017) |
Authors | Trivedi, Rohitkumar; Teichert, T. |
Journal | Cyberpsychology, Behavior, and Social Networking |
Title | Does university play significant role in shaping entrepreneurial intention? A cross-country comparative analysis (2016) |
Authors | Trivedi, Rohitkumar |
Journal | Journal of Small Business and Enterprise Development |
Title | Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product? (2015) |
Authors | Varsha, J.; Trivedi, Rohitkumar; Joshi, V.; Daswani, A. |
Journal | International Journal of Emerging Markets |
Title | Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products (2015) |
Authors | Trivedi, Rohitkumar; Patel, J.D.; Savalia, J.R. |
Journal | MARKETING INTELLIGENCE & PLANNING |
Title | Evaluating the educational effectiveness of simulation games: A value generation model (2014) |
Authors | Ranchhod, A.; Gurau, C.; Loukis, E.; Trivedi, Rohitkumar |
Journal | Information Sciences |
Title | Are we committed to teach entrepreneurship in business school?: An empirical analysis of lecturers in India, Singapore and Malaysia (2014) |
Authors | Trivedi, Rohitkumar |
Journal | JOURNAL OF ENTERPRISING COMMUNITIES: PEOPLE AND PLACES IN THE GLOBAL ECONOMY |