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Dr. Rohitkumar Trivedi

Associate Professor

Area
School of Management
Faculty of Mgmt, Law & Social Sciences
E-mail
R.Trivedi1@bradford.ac.uk
Phone
+441274232210

Biography

Dr Rohit Trivedi is Associate Professor in Strategic Marketing at University of Bradford. Prior to this, he held full-time academic positions at the University of Hamburg (Germany) and MICA (India). Rohit’s research interests are at the intersection of sustainability, firm innovation, entrepreneurship, tourism and consumer decision-making, especially focusing on developing/emerging economies. His research work has been published or forthcoming in leading scholarly journals such as Journal of Travel Research, Psychology & Marketing, European Journal of Marketing, Journal of Advertising Research, Journal of Business Research, Management International Review, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Sustainable Tourism, Business Strategy and the Environment, Information Systems Frontiers and Technological Forecasting and Social Change. He is currently serving as associate editor of International Journal of Emerging Markets. Rohit has received research funding from reputed international bodies such as ESRC, The British Academy, Japan Forum of Business and Society, UNICEF and SAARC-AMDISA.
Rohit teaches a range of marketing, multivariate data analysis and entrepreneurship modules. With this, he is actively engaged in delivering corporate training, research and consulting for various organisations in Europe and Asia. He has designed and conducted Management Development Programs and Faculty Development Programs attracting participation from various corporates including Google, Mahindra & Mahindra, Cadila Healthcare, Viacomm 18, Kansai Nerolac, Eureka Forbes, Hafele, Emami, DDB Mudra, Omnicom Global and Morrisons. He also successfully completed major consulting assignments with various companies and institutes of national and international repute like TTK Prestige, DDB Mudra, UNICEF, Accusol Technologies LLC and Omnicom Global.

Teaching

  • Business research methodology
  • Multivariate data analysis
  • Applied quantitative research methods for marketing strategies
  • Strategic marketing
  • Marketing Simulation
  • Product management
  • Marketing in South Asia
  • Marketing Planning and Strategy
  • Retail Marketing

Publications

Peer reviewed journal (29)