Dr Rohitkumar Trivedi

Dr Rohit Trivedi is Associate Professor in Strategic Marketing at School of Management, University of Bradford. Immediately prior to this, he was  Postdoctoral researcher with Chair of Marketing and Innovation at University of Hamburg (Germany) and Associate Professor of Marketing at MICA (Mudra Institute of Communications Ahmedabad,  India). He holds academic qualifications of M.Com, MBA, and PhD. 

Dr Trivedi has published research  papers in leading international peer-reviewed journals  including Psychology & Marketing, Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change, Journal of  Cleaner  Production, Cyberpsychology Behavior & Social Networking, Information Sciences, and Journal of Marketing Management among others. He is  currently serving as associate editor of International Journal of Emerging Markets. Dr. Trivedi’s research interests are in the area of sustainability,  integrated marketing communication, big data in social science, entrepreneurship, consumer  action  and decision-making, and firm innovation. 

Dr Trivedi teaches MBA, Masters and  Undergraduate students a variety of Marketing, Multivariate  data analysis and  Entrepreneurship subjects, namely: Principles of Marketing, Strategic Marketing,  Marketing Simulation, Business Research Methods, Advanced Quantitative Research Methodologies, Social Entrepreneurship, Marketing in South Asia, Retail Marketing and Product and Brand  Management. With this, he has also designed and conducted Management Development Programs  and Faculty Development Programs  attracting participation from various corporates including Google, Mahindra & Mahindra, Cadila Healthcare, Viacomm 18, Kansai Nerolac, Eureka Forbes, Hafele,  Emami, DDB Mudra, Omnicom Global and Morrisons. He  also successfully completed major consulting assignments with various companies and institutes of national and international repute like  TTK Prestige, DDB Mudra, UNICEF, Accusol Technologies LLC and Omnicom Global.