Dr. Rohitkumar Trivedi,Associate Professor
Information about Dr. Rohitkumar Trivedi at the University of Bradford.
- School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- r.trivedi1@bradford.ac.uk
- Telephone:
- +44 1274 232210
Biography
Dr Rohit Trivedi isAssociate Professor in Strategic Marketing at University ofBradford. Prior to this, he held full-time academic positions at theUniversity of Hamburg (Germany) and MICA (India). Rohit’s research interestsare at the intersection of sustainability, firm innovation, entrepreneurship,tourism and consumer decision-making, especially focusing ondeveloping/emerging economies. His research work has been published orforthcoming in leading scholarly journals such as Psychology &Marketing, European Journal of Marketing, Journal of AdvertisingResearch, Journal of Business Research, Management International Review,International Journal of Hospitality Management, International Journal ofContemporary Hospitality Management, and Technological Forecasting andSocial Change. He is currentlyserving as associate editor of International Journal of EmergingMarkets. Rohit has received research funding from reputedinternational bodies such as ESRC, The British Academy, Japan Forum of Businessand Society, UNICEF and SAARC-AMDISA.
Rohit teaches arange of marketing, multivariate data analysis and entrepreneurshipmodules. With this, he is actively engaged in delivering corporate training,research and consulting for various organizations in Europe and Asia. He hasdesigned and conducted Management Development Programs and FacultyDevelopment Programs attracting participation from various corporates includingGoogle, Mahindra & Mahindra, Cadila Healthcare, Viacomm 18, Kansai Nerolac,Eureka Forbes, Hafele, Emami, DDB Mudra, Omnicom Global and Morrisons.He also successfully completed major consulting assignments with variouscompanies and institutes of national and international repute like TTKPrestige, DDB Mudra, UNICEF, Accusol Technologies LLC and Omnicom Global.
Teaching
Details on teaching interests, highlights and modules are available for Dr. Rohitkumar Trivedi as follows:
Teaching interests
- Business research methodology
- Multivariate data analysis
- Applied quantitative research methods for marketing strategies
- Strategic marketing
- Marketing Simulation
- Product management
- Marketing in South Asia
- Marketing Planning and Strategy
- Retail Marketing
Teaching highlights
Publications
There are 23 publications involving or that are attributed to Dr. Rohitkumar Trivedi.
Peer Reviewed Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy: Empirical evidences from India | 2018 | International Journal of Pharmaceutical and Healthcare Marketing | 12 | Trivedi, Rohitkumar; Jagani, K. | |||||||
| Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products | 2015 | MARKETING INTELLIGENCE & PLANNING | 33 | Trivedi, Rohitkumar; Patel, J.D.; Savalia, J.R. | |||||||
| Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product? | 2015 | International Journal of Emerging Markets | 10 | Varsha, J.; Trivedi, Rohitkumar; Joshi, V.; Daswani, A. | |||||||
| Evaluating the educational effectiveness of simulation games: A value generation model | 2014 | Information Sciences | 264 | Ranchhod, A.; Gurau, C.; Loukis, E.; Trivedi, Rohitkumar | |||||||
| Are we committed to teach entrepreneurship in business school?: An empirical analysis of lecturers in India, Singapore and Malaysia | 2014 | JOURNAL OF ENTERPRISING COMMUNITIES: PEOPLE AND PLACES IN THE GLOBAL ECONOMY | 8 | Trivedi, Rohitkumar | |||||||
| Attitudes, beliefs and impulsivity in online gambling addiction | 2018 | International Gambling Studies | 18 | Trivedi, Rohitkumar; Teichert, T. | |||||||
| Entrepreneurial-intention constraint model: A comparative analysis among post-graduate management students in India, Singapore and Malaysia | 2017 | International Entrepreneurship and Management Journal | 13 | Trivedi, Rohitkumar | |||||||
| How to Implement Informational and Emotional Appeals in Print Advertisements: A Framework for Choosing Ad Appeals Based on Advertisers' Objectives and Targeted Demographics | 2018 | Journal of Advertising Research | 58 | Teichert, T.; Hardeck, D.; Liu, Y.; Trivedi, Rohitkumar | |||||||
| The Janus-Faced Role of Gambling Flow in Addiction Issues | 2017 | Cyberpsychology, Behavior, and Social Networking | 20 | Trivedi, Rohitkumar; Teichert, T. | |||||||
| Does university play significant role in shaping entrepreneurial intention? A cross-country comparative analysis | 2016 | Journal of Small Business and Enterprise Development | 23 | Trivedi, Rohitkumar | |||||||
| Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing | 2018 | Journal of Cleaner Production | 196 | Trivedi, Rohitkumar; Patel, J.D.; Acharya, N. | |||||||
| The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender | 2019 | Journal of Business Research | 99 | 197 - 205 | Trivedi R.;Teichert T. | 0148-2963 | 10.1016/j.jbusres.2019.02.052 | ||||
| Mapping Hotel Brand Positioning and Competitive Landscapes by Text-mining User-generated Content | 2019 | International Journal of Hospitality Management | not known | Hu, F.; Trivedi, R. | Elsevier | ||||||
| Consumer Reactions to Animal And Human Models in Print Ads | 2019 | Journal of Advertising Research | 60 | Trivedi, Rohitkumar; Teichert, T. | |||||||
| Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high context versus low context cultures | 2020 | Journal of Retailing and Consumer Services | 53 | Patel J.;Trivedi R.;Yagnik A. | 0969-6989 | 10.1016/j.jretconser.2019.102003 | |||||
| Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content | 2020 | International Journal of Hospitality Management | 84 | Hu, F.; Trivedi, Rohitkumar | |||||||
| Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal | 2019 | European Journal of Marketing | 54 | Trivedi R.;Teichert T.;Hardeck D. | 0309-0566 | 10.1108/EJM-06-2018-0383 | |||||
| Consumer reactions to nudity in print advertising: Comparing same-gender and opposite-gender effects | 2021 | Psychology and Marketing | 38 | 819 - 833 | Trivedi R.H.;Teichert T. | 0742-6046 | 10.1002/mar.21471 | ||||
| Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action | 2021 | Journal of Marketing Management | Ackermann C.L.;Sun H.;Teichert T.;Tercia C.;Trivedi R. | 0267-257X | 10.1080/0267257X.2021.2005665 | ||||||
| Effects of energy management practices on environmental performance of Indian small- and medium- sized enterprises | 2022 | Journal of Cleaner Production | 333 | Patel J.D.;Shah R.;Trivedi R.H. | 0959-6526 | 10.1016/j.jclepro.2021.130170 | |||||
| Using hotel reviews to assess hotel frontline employees’ roles and performances | 2022 | International Journal of Contemporary Hospitality Management | 34 | 1796 - 1822 | Hu F.;Trivedi R.;Teichert T. | 0959-6119 | 10.1108/IJCHM-04-2021-0491 | ||||
| Financing constraints, intellectual property rights protection and incremental innovation: Evidence from transition economy firms | 2024 | Technological Forecasting and Social Change | 198 | Abdin, J., Sharma, A., Trivedi, R. and Wang, C. | 10.1016/j.techfore.2023.122982 | ||||||
| Market or Community? An Institutional Logics Interpretation of how MNE Subsidiaries Respond to Mandated Social Innovation in India | 2024 | Management International Review | Irene, C., Sewak, M., and Trivedi, R. |