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Professor Richard Nyuur

Head of I,B,M & S / Professor

Faculty/Dept/School School of Management
(Faculty of Management, Law and Social Sciences)
Telephone +441274 232414


Richard Nyuur, is Head of International Business, Marketing and Strategy Department and Professor of International Business at the University of Bradford School of Management. Prior to joining the University of Bradford, he was an Associate Professor of International Business and Strategy at Newcastle Business School (Northumbria University, UK), and held a number of leadership roles including the Head and Deputy Head of the Entrepreneurship, Strategy and Innovation Department, and the Faculty Director of Study Abroad and International Student Wellbeing, among others, all within the Faculty of Business and Law. His research broadly engages with international business and strategy focusing specifically on foreign direct investment (FDI); SME internationalisation, international innovation and strategic adaptiveness; international human resource management, and corporate social responsibility. His publications have appeared in top-tier journals such as, British Journal of Management, Journal of International Management, International Marketing Review, Journal of Business Research, Journal of Small Business Management, International Journal of HRM, Technological Forecasting & Social Change, Multinational Business Review, Critical Perspectives on International Business, Thunderbird International Business Review, Human Resource Development International, and International Journal of Business Governance and Ethics. He has successfully co-guest edited special issues for Critical Perspectives of International Business journal, and IEEE Transactions on Engineering Management Journal. Richard currently serves on the editorial boards of Critical Perspectives of international Business, Journal of African Business, and European Journal of Economics and Management. He is also a Fellow of the Institute for Trade and Innovation (Offenburg University, Germany).


My research interests lie in the sub-discipline of international business and strategy focusing specifically on (1) firms internationalisation and their post-internationalisation strategic adaptiveness in emerging economies; (2)  how foreign firms’ practices through both market and non-market strategies such as international human resource management, and corporate social responsibility activities affect local firms in emerging economies; and (3) how technology and knowledge transfer can support business operations and the internationalisation of firms from developing/emerging countries. I examine these issues in small and medium-sized enterprises and multinational enterprises, particularly in contexts of weak institutions. 


Teaching interests

International Business and Innovation

Global Business Ethics

Strategic Management 


TitleStrategy Creation Behaviour and ‘Last Gasp’ Digitalisation as Predictors of Sales Performance and Cash Flow (2023)
AuthorsOnjewu, A. E., Nyuur, R.B., Paul, S., & Wang, Y.
JournalInternational Journal of Entrepreneurial Behaviour and Research
TitleEntrepreneurial strategic posture and new technology ventures in an emerging economy (2023)
AuthorsAmankwah-Amoah J.;Nyuur R.B.;Hinson R.;Kosiba J.P.;Al-Tabbaa O.;Cunningham J.A.
JournalInternational Journal of Entrepreneurial Behaviour and Research
TitleNon-Governmental Organizations’ approaches to women’s empowerment amid the COVID-19 Pandemic: Towards decolonizing development praxis in northern Ghana (2023)
AuthorsConstance Awinpoka Akurugu, Richard B. Nyuur, Isaac Dery
JournalWorld Development
TitleOwner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack (2023)
AuthorsNyuur R.B.;Donbesuur F.;Owusu-Yirenkyi D.;Ampong G.O.A.;Tantawy A.A.
JournalIndustrial Marketing Management
TitleThe effect of government support on Bureaucracy, COVID-19 resilience and export intensity: Evidence from North Africa. (2023)
AuthorsOnjewu AE;Olan F;Nyuur RB;Paul S;Nguyen HTT;
JournalJournal of Business Research
TitleCareers of commercially successful female entrepreneurs in context of underdeveloped markets and weak institutions (2022)
AuthorsSarpong D.;Nyuur R.;Torbor M.K.
JournalInternational Journal of Entrepreneurial Behaviour and Research
TitleCorporate social responsibility and employee attitudes: The moderating role of employee age (2022)
AuthorsNyuur R.B.;Ofori D.F.;Amankwah M.O.;Baffoe K.A.
JournalBusiness Ethics, Environment And Responsibility
TitleDynamic capabilities and organizational ambidexterity: New strategies from emerging market multinational enterprises in Nigeria (2022)
AuthorsOchie C.;Nyuur R.B.;Ludwig G.;Cunningham J.A.
JournalThunderbird International Business Review
TitleUnconnected to global network: Infrastructural deficit in Africa (2022)
AuthorsIfere S.E.;Nyuur R.B.;Amankwah-Amoah J.;Ochie C.
JournalJournal of Strategic Change
TitleRevisiting the “matching managers to strategy” argument in the context of a firm’s internationalisation strategy (2021)
AuthorsKaczmarek S.;Nyuur R.B.
JournalMultinational Business Review
TitleEntrepreneurs’ Learning from Business Failures: An Emerging Market Perspective (2021)
AuthorsAmankwah-Amoah J.;Khan Z.;Ifere S.E.;Nyuur R.B.;Khan H.
JournalBritish Journal of Management
TitleThe implications of board nationality and gender diversity: evidence from a qualitative comparative analysis (2021)
AuthorsKaczmarek S.;B. Nyuur R.
JournalJournal of Management and Governance
TitleA bibliometric content analysis of do-it-yourself (DIY) science: where to from here for management research? (2021)
AuthorsGalvin P.;Klarin A.;Nyuur R.;Burton N.
JournalTechnology Analysis and Strategic Management
TitleManagerial perceptions of firms' corporate sustainability strategies: Insights from Croatia (2020)
AuthorsNyuur R.;Brečić R.;Murphy P.
TitleCorporate governance in banks: impact of board attributes on banks performance (2020)
AuthorsNyuur, R. B., Ofori, D. F., & Dedzo, B. Q.
JournalAfrican Finance Journal
TitleThe role of the entrepreneurial university in building an entrepreneurial ecosystem in a post conflict economy: An exploratory study of Rwanda (2020)
AuthorsNkusi A.C.;Cunningham J.A.;Nyuur R.;Pattinson S.
JournalThunderbird International Business Review
TitleProduct architecture and product market internationalization: A conceptualization and extension (2020)
AuthorsBurton N.;Nyuur R.;Amankwah-Amoah J.;Sarpong D.;O'Regan N.
JournalJournal of Strategic Change
TitleLeveraging inter-industry spillovers through DIY laboratories: Entrepreneurship and innovation in the global bicycle industry (2020)
AuthorsGalvin P.;Burton N.;Nyuur R.
JournalTechnological Forecasting and Social Change
TitleThreading the needle of the digital divide in Africa: The barriers and mitigations of infrastructure sharing (2020)
AuthorsArakpogun E.O.;Elsahn Z.;Nyuur R.B.;Olan F.
JournalTechnological Forecasting and Social Change
TitleRenewable energy development as a driver of economic growth: Evidence from multivariate panel data analysis (2019)
AuthorsSingh N.;Nyuur R.;Richmond B.
TitleCorporate social responsibility and competitive advantage: A developing country perspective (2019)
AuthorsNyuur R.B.;Ofori D.F.;Amponsah M.M.
JournalThunderbird International Business Review
TitleSME international innovation and strategic adaptiveness: The role of domestic network density, centrality and informality (2018)
AuthorsNyuur R.B.;Brecic R.;Debrah Y.A.
JournalInternational Marketing Review
TitleDrivers of training and talent development: insights from oil and gas MNCs in Nigeria (2018)
AuthorsOseghale R.O.;Malik A.;Nyuur R.B.;Pereira V.;Ellis F.Y.A.
TitleAn Integrated Perspective on Foreign Ethical Divestment (2017)
AuthorsNyuur R.B.;Amankwah-Amoah J.;Osabutey E.L.C.
JournalThunderbird International Business Review
TitleSouth African MNCs’ HRM Systems and Practices at the Subsidiary Level: Insights From Subsidiaries in Ghana (2017)
AuthorsAdams K.;Nyuur R.B.;Ellis F.Y.A.;Debrah Y.A.
JournalJournal of International Management
TitleA question of top talent? The effects of lateral hiring in two emerging economies (2017)
AuthorsAmankwah-Amoah J.;Nyuur R.B.;Ifere S.
JournalInternational Journal of Human Resource Management
TitleThe Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties—Strategic Adaptiveness Relationship (2016)
AuthorsNyuur R.B.b.i.;Brečić R.;Simintiras A.
JournalJournal of Small Business Management
TitleThe Impact of FDI Inflow on Domestic Firms' Uptake of CSR Activities: TheModerating Effects of Host Institutions (2016)
AuthorsNyuur R.B.;Ofori D.F.;Debrah Y.A.
JournalThunderbird International Business Review
TitleOrganizations' commitment to and communication of CSR activities: Insights from Ghana (2015)
AuthorsAbugre J.B.;Nyuur R.B.
JournalSocial Responsibility Journal
TitleUnlocking the potential barriers on SMEs’ uptake of scenario planning (2015)
AuthorsNyuur R.
TitleForesight capabilities and SME product/service adaptiveness: The moderating effect of industry dynamism (2015)
AuthorsNyuur R.B.;Brecic R.;Sobiesuo P.
JournalInternational Journal of Foresight and Technology Policy
TitleCorporate social responsibility in Sub-Saharan Africa: Hindering and supporting factors (2014)
AuthorsNyuur R.B.b.i.;Ofori D.F.;Debrah Y.
TitlePredicting Foreign Firms' Expansion and Divestment Intentions in Host Countries: Insights from Ghana (2014)
AuthorsNyuur R.B.;Debrah Y.A.
JournalThunderbird International Business Review
Other typeReviews
TitleGuest Editorial: Cyber-Attacks, Strategic Cyber-Foresight, and Security (2022)
AuthorsFischer B.;Meissner D.;Nyuur R.;Sarpong D.
JournalIEEE Transactions on Engineering Management
Other typeEditorial
TitleGuest editorial (2018)
AuthorsNyuur R.;Wanjiru R.;Amankwah-Amoah J.;Ifere S.
JournalCritical Perspectives on International Business
Other typeReviews
TitleReview of the literature on board committees: Taking stock and looking ahead (2016)
AuthorsKaczmarek S.;Nyuur R.
JournalInternational Journal of Business Governance and Ethics