Obaid Amin
Lecturer in Marketing
- Area
- School of Management
- Faculty of Mgmt, Law & Social Sciences
- Phone
- Link
Biography
Dr Obaidullah Amin is a lecturer in Marketing and consumer behaviour at School of management, University of Bradford. He received his PhD in Marketing from University of Bradford. Currently, he is the module leader for Marketing Planning and Strategy and Consumer Behaviour. Dr. Amin, supervises masters Dissertations pertaining to Green marketing, Pro environmental behaviours and Sustainable consumer behaviours.
Previously, Dr. Amin did his masters in Management and Marketing from the University of Sheffield with a Top Performer Award. He has also attended trainings on Business negotiations and International marketing from ESADE business School, Barcelona. His research Interests are related to sustainable buying behaviours, theoretical innovations in consumer cognitive models and articulation of responsible consumption in hospitality/tourism and retail sector. Dr. Amin has secured both internal and external awards and grants. In September 2018, He was awarded 12,570£ GBP from the University of Sheffield towards his MSc Program. In July 2024, he received 2,000 GBP in Research Quality Enhancement (RQE) funding from the University of Bradford School of Management.
Research
Dr. Amin, primarily attempts to investigate sustainable consumer behaviours through various psychological and sociological lenses. His research expertise are grounded by Quantitative multivariate data analysis and intends to blend experimental and quantitative research for future projects. He is currently working on projects related to sustainable food consumption and pro-environmental behaviours considering psychological perspectives in a multi-country context.
Teaching
Dr. Amin has taught various courses over the last few years at both Undergraduate and Postgraduate Levels.
- Marketing Planning and Strategy
- Consumer Behaviour in Digital age
- Digital Marketing
- Fundamentals of Marketing
Modules
- Consumer Behaviour and Insights in the Digital Age - MAR7510-B
- Marketing Planning and Strategy - MAR7501-B
Professional activities
- Top Performer on MSc Management and Marketing (1 January 2019)
- University of Sheffield: Pakistan Post-Graduate Merit Scholarship (1 September 2017)
- University of Sheffield - Msc
- University of Bradford - PhD
- Foundation University Islamabad - Bachelors of Business Administration