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Dr. Wuth Muenjohn

Associate Professor in Management

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School of Management
Faculty of Mgmt, Law & Social Sciences
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Dr. Wuth Muenjohn

Biography

Nuttawuth (Wuth) Muenjohn is a researcher and educator at the University of Bradford's School of Management. His research aligns with his values and seeks to understand diverse perspectives. His research focuses on Organisational Psychology and Behaviours, especially entrepreneurial leadership, workplace innovation, and cross-cultural issues in management research, aiming to enhance practices and productivity within organizations, as well as improve the experiences of both leaders and employees. Wuth has a strong commitment to research, which he has demonstrated through various collaborations with international networks across countries such as Australia, the United States, China, Japan, Singapore, Thailand, Vietnam, Malaysia, and the UK. 


Wuth's teaching methods are innovative, immersive, and student-centered. Wuth serves as the Module Leader for the Managerial Leadership and Cross-Cultural Management courses. Prior to his role at the University of Bradford, he was the Lead and Global Coordinator for a leadership course at RMIT University in Australia, which was offered in five locations: Australia, Singapore, China, Vietnam, and online. He has successfully mentored and supervised 19 PhD candidates and 32 Master's dissertations to completion in Australia, the UK, and Thailand and has worked with students from diverse backgrounds. His PhD candidates have received numerous awards, grants, and publications, including Best Paper Conference Awards, Publication Grants, Higher Degree by Research (HDR) Student Awards, and contributions to top-tier journals. Wuth has also examined 10 doctoral theses for universities in Australia. 


At the University of Bradford, Wuth is the Head of Global and Sustainable Business Futures (GSBF) Research. Before joining the University of Bradford, he was the Program Director for the PhD in Management program at RMIT University in Australia, where he also served as the Program Manager for the Bachelor of Business Management program and was a member of the School Research Committee. Wuth has contributed to the advancement of research in his field by taking on editorial leadership roles at leading journals. He is a Regional Editor for the Asia Pacific Business Review (Taylor & Francis), an Associate Editor for the Asia Pacific Journal of Human Resources (Wiley), The Bottom Line Journal (Emerald Publishing, 2022-2024), and the NUST Business Review. Additionally, he has served as a Guest Editor for The International Journal of Manpower (Emerald Insight) and is on the Editorial Advisory Board for the Asian Journal of Business Research (MAG).

Research

Wuth's research focuses on helping business leaders overcome challenges and obstacles while promoting competitiveness and sustainability. He has authored and edited seven scholarly books and contributed twenty-four chapters to leading publishers such as Cambridge University Press, Palgrave Macmillan (UK), and Routledge (UK), all recognized by APSA as A* and A-ranked. Wuth has published over 100 peer-reviewed works, including articles in top-tier journals listed in the Financial Times 50, ABDC, ABS, and SJR Q1 rankings. His work has also made significant contributions to leading conference proceedings in his fields, with presentations at the Academy of Management Conference, the Academy of International Business Conference, and the British Academy of Management. His publications have garnered substantial international attention, receiving over 2,500 citations, resulting in an h-index of 22 and an i10-index of 42. 


One notable example of the impact of his publications is a Research Handbook he edited, which consists of 31 chapters. This handbook is described as "a groundbreaking and comprehensive study of leadership across a wide range of industrial sectors and organization types" (Prof. Claire A. Simmers). It also offers "a framework for action that highlights the positives while confronting the negatives of leadership reform" (Prof. Alan Gregory, Monash University and Member of the Order of Australia). Moreover, the Handbook is endorsed by Prof. John Miller, a Professor and Officer in the Order of Australia, who calls it "a timely publication that will both challenge and inform its readers." Wuth's multidisciplinary research and global connections have enabled him to collaborate with leading international experts, and he typically assumes a leadership role in collaborative projects. For a complete list of Wuth's publications and research, see @ORCID https://orcid.org/0000-0001-7271-8335.

Teaching

Wuth is a Certified Management and Business Educator (CMBE), accredited by the Chartered Association of Business Schools in the UK. He is completing a Senior Fellowship of the Higher Education Academy (SFHEA) at the University of Bradford, UK. Prior to this, he was awarded a Postgraduate Certificate in Tertiary Teaching & Learning from RMIT University, Australia. 


Wuth's teaching philosophy is derived from his interactions with students and colleagues as an educator and researcher and his experience as an executive in the industry in his earlier career. He is committed to providing students with engaging and rewarding learning experiences and a high-quality learning environment. His teaching strategies: a) incorporate industry engagements and b) use his research extensively to inform the teaching. Wuth brings 15 years of experience teaching at the undergraduate and postgraduate levels and in corporate education across universities in Australia, the UK, Thailand, China, Singapore, and Indonesia. His teaching spans three key areas: leadership, strategic management, and cross-cultural management, along with organisational behaviour and international human resource management. Wuth has led and coordinated these courses, designing curricula that build real-world skills and foster industry connections to prepare students for their careers beyond graduation.

Publications

  • Academy of International Business (AIB) Conference SMEs in International Setting: The Role of Leadership on Innovation and Value Ethics

    Muenjohn, N., McMurray, A. (2024) Academy of International Business.

  • Academy of International Business (AIB) Conference The interference of cultural differences on skilled migrants’ employment process: the case of Vietnamese skilled migrants in Australia

    Tran, T., Muenjohn, N., and Montague, A. (2024) Academy of International Business.

  • British Academy of Management (BAM) - Work Value Ethics and Workplace Innovation: The Mediating Role of Leadership in Western and Eastern SMEs

    Muenjohn, N., McMurray, A., Kim, J. (2023) British Academy of Management (BAM) Conference.

  • Academy of Management (AOM) - Cultural Barriers to Skilled Migrants’ Career Success

    Tran, T., Cameron, R., Muenjohn, N., Fan, S. and Montague, A. (2023) Academy of Management (AOM) Conference.

  • British Academy of Management (BAM) - Leadership, Workplace Innovation and Work Value Ethics in SMEs,

    `Muenjohn, N. & McMurray, A. (2022) British Academy of Management (BAM) Conference.

  • Academy of Management - The Relationship Between Leadership, Workplace Innovation and Work Values Ethic in Asia

    Muenjohn, N. & McMurray, A. (2019) Academy of Management Global Proceedings.

  • The conceptual relationship between work values, ethics, innovation and leadership

    Muenjohn, N. and McMurray, A. (2014) the 2014 Asian Conference on Business and Public Policy (ACBPP 2014.

  • The conceptual relationship between leadership, organisational commitment and turnover in the banking sector in Saudi Arabia

    (2014) Leadership and Learning in the Asian Century (ELLTA 2014).

  • The conceptual link between leadership and innovation: the role of organizational climate and personal initiative'

    Moghimi, S. and Muenjohn, N. (2014) the 2014 Asian Conference on Business and Public Policy (ACBPP 2014).

  • Developing soft skills of leadership: The case of middle managers in international hotels in Asia

    Muenjohn, N. Montague, A. Zhang, J. and Hoare, L. (2013) the Asian Business and Management Conference 2013.

  • Design leadership: a conceptual framework of leadership, design and team performance

    Muenjohn, N. Chhetri, P. Hoare, L. As-Saber, S. and Suzumura, Y. (2013) 2013 2nd International Conference on Education and Management Innovation.

  • Does Leadership Matter? A Case of Malaysian SMEs

    Arham, A. Boucher, C. and Muenjohn, N. (2012) 19th International Business Research Conference, .

  • Leadership and organisational performance in Malaysian SMEs: The mediating role of entrepreneurial orientation

    Arham, A. and Muenjohn, N (2012) 2012 International Business Academics Consortium (iBAC).

  • The adoption of high performance work practices and its effect on employee engagement: does individual personality matter?

    Abu Bakar, R. Cooke, F. and Muenjohn, N. (2012) MAG Scholar Global Business, Marketing and Tourism Conference 2012.

  • 'Self-Initiated expatriate academics (SIEAs) with job satisfaction and organisational commitment: a conceptual link'

    Binti Wan Ibrahim, W. Wan Ibrahim, W. and Muenjohn, N. (2012) the 4th International Conference on Business & Management Education (ICBME), .

  • 'Global leadership competencies: Cultural perceptions of leadership attributes and performance

    Muenjohn, N. (2011) Rikkyo Northeastern International Business Studies Symposium.

  • 'The role of entrepreneurial orientation in the leadership - Organisational performance relationship: A Malaysian SMEs perspectives'

    Arham, A. Muenjohn, N. and Boucher, C. (2011) the 24th Annual SEAANZ Conference.

  • 'Transformational leadership: A new force in leadership research'

    Muenjohn, N. (2010) the 12th international business research conference.

  • 'Strong corporate culture and its link to organisational performance'

    Muenjohn, N. (2009) 2009 AIB Southeast Asia Regional Conference., 1-12.

  • 'Leadership personality traits and satisfaction, effectiveness and productivity'

    Muenjohn, N. (2009) International Conference on Business and Information 2009.

  • 'Leadership theories and concepts: Its past and present

    Muenjohn, N. (2008) 2008 Academy of Internatinal Business South East Regional Conference.

  • 'Leadership in a new cultural environment: Implications for Chinese expatriates working overseas'

    Chao, M. and Muenjohn, N. (2008) 2008 Asia Academy of Management Conference., 1-10.

  • 'The ethical dimension in transformational leadership'

    Armstrong, A. and Muenjohn, N. (2008) Journal of Business Systems, Governance and Ethics. 3, 21-35.