Dr. Oluwaseun Olabode,Director of Studies (Undergraduate)
Information about Dr. Oluwaseun Olabode at the University of Bradford.
- School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- o.e.olabode@bradford.ac.uk
- Telephone:
- +44 1274 238444
8
supervised researchers.Biography
Dr. Oluwaseun E. Olabode is an Assistant Professor of Marketing and International Business and the Director of Studies (Undergraduate) in the School of Management.
She obtained her PhD in Marketing at the University of Leeds where she received the Dean's Prize for Achievement for PhD and award for the best postgraduate researcher engaged in teaching. She had her Master's degree in Business and Management (Distinction) from the University of Leeds and her undergraduate degree in Marketing (First Class Honours) from Covenant University, Nigeria.
Her main research interests are disruption, innovation, organizational strategy, international business, and marketing management. Her work has been published in leading international scholarly journals such as Journal of International Business Studies, Technological Forecasting and Social Change, Journal of International Management, International Marketing Review, and Journal of Business Research and has been presented at various marketing conferences such as the 2023, 2022, 2021 and 2020 AMA Winter conferences and the 2021 CARISA supply chain summit. She also serves as ad-hoc reviewer for many academic journals.
She has extensive research and teachingexperience from De Montfort University, Leicester, The University of Leeds,Leeds International Study Centre, and Lagos Business School. She has alsoworked in various industries and organisations both at home and abroad such asArla Foods, Touchstone Limited, Study Group UK, First Bank, Nigeria, and the Universityof Lagos Holding Company.
She is a Member of the Chartered Institute of Marketing (MCIM), British Academy of Management (BAM), Academy of Marketing, and a Fellow of the Higher Education Academy (FHEA).
She has held various leadership roles within the School of Management. She was the Programme Leader for the BSc Business and Management Programme from 2022 to 2023 and the Career Booster Academic Lead for the School of Management from 2021 to 2022. She is the module leader of Interactive Services Marketing module.
Teaching
Details on teaching interests, highlights and modules are available for Dr. Oluwaseun Olabode as follows:
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| Interactive Services Marketing | |||
| Digital Marketing, Campaign Planning and Analytics |
Professional activities
Information about education, employment and areas of particular interest for Dr. Oluwaseun Olabode is as follows:
Employment
- De Montfort University - Lecturer in Marketing
- Study Group Limited - Curriculum Developer
- University of Leeds - Tutor
- Leeds International Study Centre, Leeds Beckett University - Tutor
- Lagos Business School - Research Fellow
- Arla Foods - Marketing Executive
- Touchstone Limited - Brand Strategist
- University of Lagos Holding Company - Marketing Executive
Education
- University of Leeds - PhD
- University of Leeds - MSc
- Covenant University - BSc
Publications
There are 12 publications involving or that are attributed to Dr. Oluwaseun Olabode. They are listed as:
- case (1)
- conference contribution (2)
- conference publication (3)
- other journal (1)
- peer reviewed journal (5)
Case
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Challenges in using a Mixed-Method approach to explore the relationship between big data analytics capabilities and market performance | 2023 | Research Methods Business Cases | Olabode, O.E., Boso, N., Hultman, M., Leonidou, C.N. | SAGE |
Conference Contribution
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 | American Marketing Association Winter 2021 Conference | American Marketing Association Winter 2021 Conference | Unknown | Olabode, O.E; Hultman, M; Leonidou, C.N; Boso, N | Virtual | ||||||
| 2024 | AMA 2024 Winter Conference | AMA 2024 Winter Conference | Olabode, O.E., Nalmpanti, A.D., Leonidou, C.N., Hultman, M., Boso, N., Essuman, D. | St. Pete Beach, FL |
Conference Publication
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| The impact of marketing capabilities on innovation in the face of disruption | 2020 | American Marketing Association Winter 2020 Conference - Consumers and firms in a global world | American Marketing Association Winter 2020 Conference - Consumers and firms in a global world | 31 | Olabode, O. E; Boso, N; Leonidou, C. L; Hultman, M | Lucas, Bryan; Ferrell, O.C. | |||||
| How and when does big data analytics capability contribute to market performance | 2022 | AMA 2022 Winter Conference | AMA 2022 Winter Conference | 33 | Olabode, O.E., Boso, N., Hultman, M., Leonidou, C.N. | ||||||
| Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability | 2023 | 2023 AMA Winter Conference | 2023 AMA Winter Conference | Olabode, O.E; Hultman, M; Boso, N; Leonidou, C.N |
Other Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. | 2019 | IUP Journal of Brand Management | IUP Journal of Brand Management | 16 | Otubanjo O. and Adegbile O.E. | IUP Journal of Brand Management |
Peer Reviewed Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy | 2018 | International Marketing Review | 35 | 637 - 660 | Olabode O.E.;Adeola O.;Assadinia S. | 0265-1335 | 10.1108/IMR-08-2016-0167 | ||||
| Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity | 2022 | Journal of Business Research | 139 | Olabode, O. E; Boso, N; Hultman, M; Leonidou, C. L | https://doi.org/10.1016/j.jbusres.2021.10.042 | ||||||
| Disruptive Market Shift: Conceptualization, Antecedents, and Response Mechanisms | 2023 | Technological Forecasting and Social Change | Olabode, O.E; Hultman, M; Boso, N; Leonidou, C.N | https://doi.org/10.1016/j.techfore.2023.122577 | |||||||
| Configuring Political Relationships to Navigate Host-Country Institutional Complexity: Insights from Anglophone Sub-Saharan Africa | 2023 | Journal of International Business Studies | Boso, N., Amankwah-Amoah, J., Essuman, D., Olabode, O., Bruce, P., Hultman, M., Kutsoati, JK, Adeola, O. | 10.1057/s41267-022-00594-8 | |||||||
| The African Continental Free Trade Area (AfCFTA): Taking Stock and Looking Ahead for International Business Research | 2024 | Journal of International Management | Debrah, Y.A, Olabode, O.E., Olan, F., Nyuur, R.B | https://doi.org/10.1016/j.intman.2024.101120 |