Examining the drivers and boundary conditions of social innovation: Evidence from MNE subsidiaries in a developing economy
Nkrumah, M., Owusu-Yirenkyi, D., Nyuur, B. N., Donbesuur, F., & Essuman, D. (2024) Management International Review.
Diana Owusu -Yirenkyi
Biography
Diana Owusu-Yirenkyi is a lecturer in International Business at the University of Bradford School of Management. Diana maintains a keen research focus on International Business, International Marketing, and Strategy. She has contributed to various internationally renowned journals, including the Journal of Business Research, Journal of International Management, Industrial Marketing Management, Technological Forecasting and Social Change, and Business Strategy and the Environment.
Research
1. International Business
2. International Marketing
3. Strategy
Teaching
Modules
- International Business Strategy - SIB5001-B
- Principles and Practices of International Business - SIB4001-B
Publications
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Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack
Nyuur R.B.;Donbesuur F.;Owusu-Yirenkyi D.;Ampong G.O.A.;Tantawy A.A. (2023) Industrial Marketing Management. 113, 128-137.
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Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment
Donbesuur F.;Ampong G.O.A.;Owusu-Yirenkyi D.;Chu I. (2020) Technological Forecasting and Social Change. 161