Skip to content
University of Bradford logo
School of Management
Equis Accredited logo AMBA Accredited logo AACSB accreditation logo
Site navigation Search
Abstract graphic background image

International Workshop on Sharing Economy

16 September - 17 September 2024

The Faces of Innovation in the Sharing Economy

From Monday 16 September to Tuesday 17 September 2024 the University of Bradford School of Management will be hosting the 9th iteration of the International Workshop on the Sharing Economy (IWSE).

The IWSE series is one of the most longstanding international fora on the sharing economy. Its 9th Edition in the University of Bradford School of Management (and at the heart of the UK’s City of Culture 2025) follows the success of IWSEs hosted by the Utrecht University (2015, 2019), ESCP Business School Paris (2016), University of Southampton (2016), Lund University (2017), University of Mannheim (2018), Open University of Catalonia (2021), and University of Natural Resources and Life Sciences (Vienna) jointly with Lund University (2023).

The Workshop provides a unique dedicated platform for academics, practitioners, industry experts and local authorities to advance the understanding of the sharing economy phenomenon, and explore and develop cross-disciplinary collaborations, in terms of both research and its application.

Keynote & Editors

Juliet Eccleston

Keynote Speaker

Professional style photo of Juliet Eccleston, Keynote Speaker at the International Workshop on the Sharing Economy

Juliet Eccleston: Chair of the Sharing Economy Council (2020-2023)

Juliet is a sharing economy platform founder, a NED and Advisor to start-ups and owner of a fractional advisory service. She was also the previous Chair of the Sharing Economy Council within the Confederation of British Industry (CBI). Her interests are in innovative business models, particularly those that make use of underutilised resources.

Juliet was the Chair of the Sharing Economy Council within the CBI for three years and continues to be actively involved in promoting the industry and engaging on associated policy and regulation change as well as the surrounding media interest.

Juliet is the founder of Shared Advisory, a service for start-ups that specialises in making sharing economy platforms and marketplaces successful. Instead of a cumbersome commitment to the same Advisor every month, Shared Advisory provides access to an extraordinary panel of experts, from Google to Airbnb, BAFTA nominated marketeers to Government advisors and professors, all of them available as and when needed. 

Juliet founded the crowdsourced talent platform AnyGood? in 2017, a network where professionals recommend other professionals for roles. AnyGood? attracted interest from large corporates as well as small to medium sized businesses who are looking for new ways to find great people. Juliet’s personal commitment to create a level playing field for candidates influenced the proposition design. This included a proactively curated network, to ensure a good representation of society and as a result greater diversity of recommended candidates.

Prior to AnyGood?, Juliet delivered large scale change programmes for over 20 years within Financial Services, Retail and Government. Juliet has held senior Programme roles at Egg, BBC, Sainsbury’s, Legal & General, Fidelity Investments & Britannia Building Society amongst others. 

https://sharedadvisory.com/
Professional style photo of Juliet Eccleston, Keynote Speaker at the International Workshop on the Sharing Economy

Keynote Speaker

Prof. Magnus Klofsten

Director, Centre of Innovation and Entrepreneurship, Linköping University

Professional style photo of Prof. Magnus Klofsten, Linkoping University

Magnus is a professor in Innovation and Entrepreneurship at Linköping University, Sweden as well as the founding director of the Centre for Innovation and Entrepreneurship (CIE).

His research is oriented towards the early growth and development of technology-based firms, financing young ventures and university-industry relations. He has experience of planning and implementation of different growth and development programmes for technology-based firms.

 
Professional style photo of Prof. Magnus Klofsten, Linkoping University

Director, Centre of Innovation and Entrepreneurship, Linköping University

Prof. Tomasz Mickiewicz

Professor, Aston Business School

Professional style photo of Tomasz Mickiewicz, Professor, Aston Business School

Tomasz joined Aston Business School in January 2012 as a professor in economics, finance and entrepreneurship. He is part of the Centre for Business Prosperity, a research centre aiming to illuminate how the UK might effectively respond to criticial economic challenges of the post Brexit and Covid environment.

Throughout his career his research interests have driven his work as he focuses on entrepreneurship, regional economics and international business. He has previous worked for a number of academic institutions in the UK, United States and Poland as well as holding roles as a director for Herbapol.

Tomasz also worked with OIC International on a business incubator programme and spending time in public administration as the deputy mayor of Lublin, responsible for economic matters.
Professional style photo of Tomasz Mickiewicz, Professor, Aston Business School

Professor, Aston Business School

Sharing Economy

The sharing economy has emerged as a global phenomenon challenging the conventional models of production and consumption. It has become a source of innovation across different sectors of the economy and society. It has been linked to technological innovation, service innovation, disruptive business model innovation, sustainable and community-centred innovation as well as public-sector innovation.

It has enabled individuals to engage in new peer-to-peer ways of participating in economic activity, and for organisations to explore innovative approaches for creating and capturing value from underutilised resources. One may argue that the sharing economy has also exposed some ‘darker sides’ of innovation, related to community (in)cohesion, discriminatory behaviours, workers’ rights and employment, disproportionate powers exercised by sharing platforms, etc.

As the sharing economy continues to evolve and innovate, embracing the opportunities of digital and sustainability transitions, it is essential to further explore the diverse and sometimes conflicting facets of sharing model innovation and their implications for individuals, households, organisations, communities and societies.

Green forest shown from above with roundabout to depict the abstract of circular economy

Workshop Schedule

Over two days the International Workshop on the Sharing Economy will have a range of guest speakers including keynote speakers, meet the editor sessions and research talks.

The schedule below highlights the provisional plans for the conference with speaker names listed. As we approach the conference further details will be confirmed and register attendees will be sent more information.

Parallel sessions will run across the two days where clusters of speakers will present their research to attendees. Attendees will have the opportunity to pick the topics and parallel session they wish to attend across five sessions.

08:15 - 09:00: Registration and refreshments.

09:00 - 09:15: Welcome from Jing Li, Associate Dean for Research and Innovation.

09:15 - 10:00: Keynote from Juliet Eccleston, Chair of the Sharing Economy Council UK.

10:00 - 10:30: New Horizons for Sharing Economy with Gary Woodhead and Matt Couch, co-founders of CurveBlock.

10:30 - 11:30: Parallel sessions:

  • 1A - Sharing in Transition, chaired by Jing Li.
    • Christina Öberg: Digitalisation and institutional disruption – The story of the transitional sharing economy.
    • Ilse Scheerlink, Michaël Distelmans: What’s next for the sharing economy? An analysis of key actors’ views for a future agenda.
    • Vera Sadovska, Yuliya Voytenko Palgan, Oksana Mont: Challenges, risks and costs of food sharing.
  • 1B - Sharing and Sustainability, chaired by Vadim Grinevich.
    • Ambrish Singh: Assessing the Role of Technological Innovations and Sustainability in the Sharing Economy.
    • Mohd Redzuan, Affandi Bin Abdul Rahim: From Promise to Progress: Malaysia’s Sharing Economy Journey.

11:30 - 11:45: Refreshments break.

11:45 - 12:45: Speaker sessions:

  • 2A - Resilience through sharing, chaired by Vadim Grinevich.
    • Kamran Mahroof: Driving Sustainable Food Supply chains through Digital Resilience.
    • Qazi Mohammed Ahmed: Examining Digital, Business & Brand Sustainability Post-COVID-19: A Perspective into a Sustainable Creative Economy.
    • Thabiso Sekai, Keamogetse Taziba, Maria Katsikogianni, Sanjit Nayak, Adrian Kelly: The use of AI, ML and Computer aided Drug and MOF designs for sustainable and controlled drug delivery to fight Anti-microbial resistance.

12:45 - 14:00: Lunch break.

14:00 - 15:00: Meet the Editor session with Tomasz Mickiewicz, Aston Business School - Entrepreneurship theory and practice.

15:00 - 15:45: Bradford City of Culture 2025: Welcome, context and collaboration with Karina Croucher and David Spicer.

15:45 - 16:15: International Standards in the Sharing Economy: Current practice and future opportunities with Muhammad Farhan Hizami Said, Malaysia Digital Economy Corporation and International Standards Organisation.

16:15 - 16:30: Refreshments break.

16:30 - 17:30: Parallel sessions:

  • 3A - Motive configurations in sharing, chaired by David Spicer.
    • Per Carlborg, Gabriel Linton, Christina Öberg, Louise Pelgander: Unpacking Motive Configurations among Providers, Users, and Platforms.
    • Valeriia Lastovetskaia, Jelena Kurilova-Palisaitiene, Hugo Guyader, Lars Witell, Jasenko Glodin Arsenovic, Camilla Strömbäck, Anders Lundkvist: Buying used and remanufactured products instead of brand-new ones: What really matters for consumers.
    • Kevin Wade Ivankovic, Inger Beate Pettersen, Gert Human: B2B relationships in the sharing economy: challenges, opportunities, and relationship governance mechanisms.
  • 3B - New market development, chaired by Kuttimani Tamilmani.
    • Muhammad Farhan Hizami bin Said: Beyond Growth: An Adaptive Policy Framework for a Sustainable and Inclusive Sharing Economy.
      Kuttimani Tamilmani, Vincent Charles, Nripendra Rana and Donia Waseem: The impact of enablers and inhibitors on consumer’s willingness to buy through on-demand delivery platforms.

08:45 - 09:00: Refreshments.

09:00 - 09:45: Keynote from Eva Kipnis, University of Bradford - Marketing activism and resilience of war affected communities.

09:45 - 10:30: Fairwork Project, Oxford Internet Institute and Fairwork Foundation with Jonas CL Valente.

10:30 - 11:30: Parallel sessions:

  • 4A - Shared mobility plus, chaired by Kuttimani Tamilmani.
    • Hugo Guyader, Brenda Nansubuga, Christian Kowalkowski: Navigating the Access Economy: Purchase Intentions Despite Rental Satisfaction.
    • Michaël Distelmans, Ilse Scheerlink: Comparing institutional work in Brussels ride-hailing and hospitality.
    • Milica Maričić, Veljko Jeremić, Maja Ribić, Veljko Uskoković: Unlocking the wheels of change: Perceptions and participation of Serbian Gen Z in ridesharing.
  • 4B - Trust in sharing economy, chaired by Vadim Grinevich
    • Zahid Hussain: Relationship with Trust in Sharing Economy.
    • Vadim Grinevich, Franz Huber, Linda Baines and Katharina Obenholzner: Vulnerability in the Sharing economy.

11:30 - 11:45: Refreshments break.

11:45 - 12:45: Meet the Editor session with Magnus Klofsten, Linköping University - Technovation.

12:45 - 14:00: Lunch break.

14:00 - 15:00: Speaker sessions:

  • 5A - New market development, chaired by Eva Kipnis
    • Christina Öberg: Market shaping in the tourism sector: The case of the sharing economy.
    • Nneka A. Egbosionu: Effect of Sharing Economy on human Development in the Nigerian Agro-Processing industry.
    • Keamogetse Taziba, Thabiso Sekai, Mostafa Mohamed, Theresa Sheehan: Leveraging The AI, ML and Online Platforms in The Civil Engineering Design and Build Process.

15:00 - 15:15: Refreshments break.

15:15 - 16:00: Closing remarks by the Organising Committee.

Register and contact us

If you are interested in registering to attend the conference or have any queries please email iwse@bradford.ac.uk.

Once registered please complete payment via the portal below to secure your place.

iwse@bradford.ac.uk Payment Portal

Registration

For this years IWSE we will be charging fees as follows:

  • Regular Fee - £210
  • Regular Fee Reduced (PhD Researchers or students only) - £110

Registration is now open to confirm your place at the International Workshop on Sharing Economy, please complete this via the payment portal linked above.

Local Organizing Committee

Professor Vadim Grinevich

Professor in Entrepreneurship & Small Business Innovation

Professor Vadim Grinevich

Vadim Grinevich is Professor of Entrepreneurship and Small Business Innovation.  Vadim’s key expertise is in the field of academic entrepreneurship, innovation and university-industry links. His research develops an inclusive approach which helps shed light on the nature and extent of entrepreneurial activities by academics with different intersectional profiles, from both STEM and non-STEM disciplines and across different types of universities. Vadim is also interested in digitally enabled sustainable entrepreneurship. He has published in top journals including Research Policy, Small Business Economics, Journal of Technology Transfer, Environment and Planning C, International Journal of Management Reviews, and Gender, Work & Organizaton. Vadim’s research has been supported by UK Research Councils, British Academy Newton Advanced Fellowship Fund, European Commission, NESTA and local and devolved administrations. 

Vadim was previously the Head of Research at the Wolverhampton Business School. Before that, he led the Centre for Inclusive and Sustainable Entrepreneurship and Innovation at the Southampton Business School. He was also Faculty Director of Graduate School at Business, Law and Art & Social Sciences at the University of Southampton.  Vadim is keen to use all his knowledge, experience and skills to help further enhance the profile of the entrepreneurship & innovation education and research at the School of Management, with particular emphasis on the co-creation of value for communities, individuals and organisations locally, nationally and internationally.  

Vadim holds a PhD in Management Studies from the University of Cambridge where he was a Cambridge Overseas Trust Scholar. He was a Regional Research Scholar at the Woodrow Wilson International Center for Scholars at Washington, D.C., and held research positions at the University of Cambridge Judge Business School, Cambridge-MIT Institute and Martin Centre for Architectural and Urban Studies. He was lecturing at the University of Suffolk, and remains a Visiting Professor at the University of Southampton. Vadim is a Chair of the European Academy of Management Doctoral Colloquium. He is also internationally affiliated with the Institute of Business Administration in Karachi, Pakistan, and was previously a Visiting Professor at Tilburg University, the Netherlands and Ege University, Turkey.

Contact

Email
v.grinevich@bradford.ac.uk
Professor Vadim Grinevich

Professor in Entrepreneurship & Small Business Innovation

Dr Jing Li

Associate Dean in Research & Innovation

Dr Jing Li

Jing joined University of Bradford, School of Management, as a Lecturer in Accounting in 2008, and became Senior Lecturer in Accounting in March 2012 and then Reader in Accounting in May 2017. Before joining the School of Management as a lecturer, Jing studied for a PhD in accounting at the School. She has an MA in Finance, Accounting and Management and a bachelors degree in Business and Management Studies. 

During the 10 years of working at the School, Jing has been entrusted with various academic leadership and administrative roles, including Stage tutor (levels 5 & 6 students), Director of Studies for BSc Accounting & Finance programme for over 4 years, Deputy Head for Accounting, Finance and Economics Division, Impact Champion (from Nov 2017 onwards), and more recently Interim Associate Dean - Research & Knowledge Transfer (from June 2018). Jing serves on various university and faculty committees and is currently the coordinator for UoA C17 Business and Management Studies for REF2021.

Contact

Email
j.li15@bradford.ac.uk
Dr Jing Li

Associate Dean in Research & Innovation

Dr Kuttimani Tamilmani

Lecturer in Marketing

Dr Kuttimani Tamilmani

Dr Kuttimani Tamilmani  joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).

Contact

Email
k.tamilmani@bradford.ac.uk
Dr Kuttimani Tamilmani

Lecturer in Marketing

Professor Eva Kipnis

Professor in Marketing

Portrait image of Professor Eva Kipnis. Professor in Marketing at the University

Professor Eva Kipnis joined the University of Bradford from the University of Sheffield. She holds a PhD in Marketing, for which she received a Best Thesis Award, and a MSc in International Marketing. Her research expertise interests culture-informed consumer behaviour and cultural meanings conveyed by brands, Diversity and Inclusion Engaged Marketing in multicultural marketplaces, Transformative Consumer Research and the development and deployment of socially-inclusive technologies in product and service innovations. Eva’s work regularly features in recognized journals, such as the Journal of Service Research, Journal of Business Research, Journal of Public Policy and Marketing, Marketing Theory, Consumption, Markets & Culture, Journal of Macromarketing, edited collections and books and international conferences. An active contributor to the Transformative Consumer Research movement since 2011, Eva currently serves on the advisory committee for the Transformative Consumer Research and will co-chair the 2023 Transformative Consumer Research conference. She mentored and supervised to graduation several doctoral students in her areas of research interest and expertise and welcomes interest from prospective doctoral candidates. From September 2023, Eva also hold the role of the School of Management Director for Postgraduate Research.  

The impact of Eva's work on the social impacts of marketing activity, particularly in the area of multicultural inclusion and marketplace wellbeing, is recognised by the 2021 Women in Marketing Award in Marketing Scientist category which she received with an international team of collaborators forming a Multicultural Marketplaces research network she co-founded. She continues to co-chair the network, with the most recent project including Diversity and Inclusion Engaged Marketing (DIEM) Initiative – a collaborative platform bringing together researchers, industry and policy practitioners and educators working to advance Diversity, Inclusion and Equity in marketing discipline and actions. The initiative is supported by multiple funders including the Association for Consumer Research (USA), the University of Leicester ESRC Impact Accelerator, and IESEG School of Management (France).  Across her academic career, Professor Kipnis secured and co-investigated research projects with a total value of over £2.2 million.

In teaching area of her academic practice, Eva brings her previous experience of a marketing practitioner where she worked with international brands across multiple industries to her philosophy of engaging non-academic stakeholders for developing research and education innovations. She led the development and delivery of several teaching and training programmes and components, including international schools for doctoral and early career researchers and innovative modules and sessions for undergraduate and Masters students, such as Global/International/Multicultural Branding and Marketing, Marketing and Social Inclusion, Advertising Psychology and Research Methods. She also supervises Masters and Executive MBA projects. 

Contact

Email
e.kipnis@bradford.ac.uk
Portrait image of Professor Eva Kipnis. Professor in Marketing at the University

Professor in Marketing

Dr Kamran Mahroof

Assistant Professor in Supply Chain Analytics

Kamran Mahroof

Dr Kamran Mahroof is an Associate Professor of Supply Chain Analytics and Programme Leader for the MSc in the Applied Artificial Intelligence and Data Analytics programme, at the University of Bradford, School of Management. He has extensive industry experience having worked in various role for leading organisations, most recently for Morrisons Plc, where he led various productivity initiatives in Logistics. Kamran continues to hold a strong connection in several industries through his ongoing research. His industrial experience has helped shape his research interests, whereby he is actively researching in the areas of Supply Chain Management, Circular Economy, Artificial Intelligence (AI) and the Societal Impact of Emerging Technologies. He regularly publishes in high quality, high impact peer-reviewed journals, such as International Journal of Production Economics, Journal of Business Research and Information Systems Frontiers. Kamran makes regular appearances on national television, radio and in other media and has written several articles for the Press, along with other internationally renowned publications, such as for the World Economic Forum. He is also a Fellow of the Higher Education (FHEA). 

Contact

Email
k.mahroof@bradford.ac.uk
Kamran Mahroof

Assistant Professor in Supply Chain Analytics

Dr David Spicer

Professor of Small Business Development and Organisational Studies

David Spicer Portrait

David is Professor of Small Business Development and Organisational Studies and Director of Business and Community Engagement in the School of Management and leads on the development of the School’s programme and portfolio in respect of support for small business and entrepreneurship. As part of this David is leading Bradford’s contribution to the Help to Grow: Management programme, a nation-wide programme of government-funded support for growth in SMEs being led by school’s holding the Small Business Charter. He is also the University’s Enterprise and Entrepreneurship Champion and has responsibility for ensuring enterprise skills and opportunities for entrepreneurship development are available for students across the whole University.  David has over 20 years of experience in higher education and returned to Bradford (where he began his academic career) at the start of the 2019/20 academic year, having previously led the Business School at the University of Salford. David’s research interests include strategic learning, change and leadership, with a particular interest small forms and entrepreneurship. He is currently leading a major longitudinal study looking at small firm resilience in response to Covid-19. He has undertaken research and consultancy and delivered executive education in both SMEs and with large corporate firms. He currently teaches on both the Undergraduate and Postgraduate programmes within the School of Management.

Contact

Email
d.p.spicer@bradford.ac.uk
David Spicer Portrait

Professor of Small Business Development and Organisational Studies

We invite submissions from a range of disciplines including Business and Management, Economics, Law, Geography, Sociology, Sustainability, Public Policy and Political Science, Urban and Planning Studies, Computer Science, Transportation Studies, and others.

The topics covered by the 9th IWSE include but not limited to:

  • Technology enabled and technology-centred innovation in the sharing economy (e.g., blockchain, IoT, AI).
  • Social and cultural aspects of innovation in the sharing economy
  • Diversity and inclusivity dimensions of sharing economy innovation
  • Sustainability aspects and implications of sharing economy innovation
  • Not-for-profit sharing models
  • Community-centred elements of the sharing economy innovation
  • Human-centred innovation and platform design
  • Off-line sharing models
  • Governance and regulatory approaches in the sharing economy
  • Novel business models in the sharing economy
  • Innovative strategies in the sharing economy (e.g., co-optation)
  • Urban and smart city sharing models
  • Rural sharing models
  • B2B innovation
  • User-centred and peer-to-peer innovation
  • Behaviour and trust in innovative sharing platforms.
  • ‘Dark side’ of innovation in the sharing economy
  • Diffusion of innovation in the context of the sharing economy
  • Spatial aspects of the sharing economy innovation
  • The role of context in the sharing economy
  • Sharing Economy models in the Global South and emerging economies
  • Sharing economy ecosystems
  • Cross-learning in the sharing economy (e.g. how to learn across different initiatives, contexts, scholarly approaches and business practices)
  • New approaches in impact assessment of the sharing economy
  • New theoretical perspectives on the sharing economy

Each of the following are contributors to the Scientific Committee for IWSE:

  • Mark Boons (Vrije Universiteit Amsterdam)
  • Igor Calzada (Cardiff University)
  • Maria Casado-Diaz (University of West England)
  • Agustín Cocola-Gant (University of Lisbon)
  • Rense Corten (Utrecht University)
  • Ricard Espelt Rodrigo (Open University of Catalonia UOC)
  • Koen Frenken (Utrecht University)
  • Christian Garaus (BOKU University Vienna)
  • Marion Garaus (Modul University Vienna)
  • Vadim Grinevich (University of Bradford School of Management)
  • Hugo Guyader (Linköping University)
  • Szilvia Gyimóthy (Copenhagen Business School)
  • Barbara Hartl (WU Vienna University of Economics and Business)
  • Johanna Hofbauer (WU Vienna University of Economics and Business)
  • Eva Hofmann (University of Graz)
  • Franz Huber (Seeburg Castle University)
  • Dimitri Ioannides (Mid Sweden University)
  • Dominik Klaus (University of Vienna)
  • Eva Kipnis (University of Bradford School of Management)
  • Miriam Kullmann (Radboud University Nijmegen)
  • Marta Machuca (Universitat Internacional de Catalunya UIC)
  • Kamran Mahroof (University of Bradford School of Management)
  • Frederic Marimon (International University of Catalonia UIC)
  • Sarah Marth (University of Applied Sciences Wiener Neustadt)
  • Jeroen Meijerink (University of Twente)
  • Mirijam Mock (WU Vienna University of Economics and Business)
  • Oksana Mont (Lund University)
  • Andrius Plepys (Lund University)
  • Achim Oberg (University of Hamburg)
  • Christina Öberg, Linnaeus University
  • Selin Öner-Kula (WU Vienna University of Economics and Business)
  • Vera Vidal Rougier (Open University of Catalonia UOC)
  • Paul Sissons (Keel University)
  • Angelika Schmidt (WU Vienna University of Economics and Business)
  • David Spicer (University of Bradford School of Management)
  • Kuttimani Tamilmani (University of Bradford School of Management)
  • Maja Turnšek (University of Maribor)
  • Yuliya Voytenko Palgan
  • Hege Westskog (University of Oslo)
  • Julie Wilson (Open University of Catalonia UOC)

Conference Location

The International Workshop on the Sharing Economy will be held on the University of Bradford City Campus.

The home of the School of Management is at Bright Building in the heart of our City Campus. Over the course of the conference sessions will be delivered across our campus.

Find more information about visiting our campus.