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Dr. Jing Li

Academic

Area
School of Management
Faculty of Mgmt, Law & Social Sciences
E-mail
J.Li15@bradford.ac.uk
Phone
+441274234334
Dr. Jing Li

Biography

Jing joined University of Bradford, School of Management, as a Lecturer in Accounting in 2008, and became Senior Lecturer in Accounting in March 2012 and then Reader in Accounting in May 2017. Before joining the School of Management as a lecturer, Jing studied for a PhD in accounting at the School. She has an MA in Finance, Accounting and Management and a bachelors degree in Business and Management Studies. 

During the 17 years of working at the School, Jing has been entrusted with various academic leadership and administrative roles, including Stage tutor (levels 5 & 6 students), Director of Studies for BSc Accounting & Finance programme for over 4 years, Deputy Head for Accounting, Finance and Economics Division, Impact Champion (from Nov 2017 onwards), and had been the Associate Dean - Research & Innovation at the Faculty of Management, Law and Social Sciences since June 2018. Jing serves on various university and Faculty committees. She oversaw the REF2021 submission of the UoA C17, UoA C19 and UoA A4, and was the coordinator for UoA C17 Business and Management Studies.

Jing was appointed Associate Director of the Institute of Digital & Sustainable Futures in August 2025. Jing's Associate Director role provides leadership, oversight and support for the the Research & Innovation activities across three of the University's six main research themes, which are:

- Management & Sustainable Development

- Computer Science & Engineering

- Archaeology & Forensic Sciences.

Research

Jing's main research interests include accounting and corporate reporting, including intellectual capital/ intangible assets reporting, narrative reporting (including Corporate Social Responsibility and Environmental Reporting), corporate governance, financial accounting and reporting, effects of different IFRSs, and sustainability accounting, finance and reporting. Jing is also interested in accounting reporting quality and performance attributions. 

She also enjoys conducting interdisciplinary research that focuses on the intersection between sustainability and innovation, the use of large-scale data, and evaluation of technology and impact of technology adoption/implementation. Jing has worked on a project relating to big data analysis, and is interested in the application of big data analytic and AI in business and practice. She is also interested in work that involves engagement with different stakeholder groups, such as on the development of financial literacy.

Jing was a co-investigator (CI) in a project on "Intellectual Capital Disclosure Policy and Effects on the Cost of Equity Capital: UK Evidence", funded by the Institute of Chartered Accountants of Scotland (ICAS), £11,980, (December 2007- January 2009) (with Dr Musa Mangena and Professor Richard Pike, University of Bradford School of Management).

Jing (as the CI), together with Dr Ci Lei (principal investigator) (Faculty of Engineering & Informatics), has won a £20,000 funding for a financial literacy project with Flicker Associates, through Access Innovation.

Jing is also the University of Bradford Principal Investigator (PI) on an EU Horizon project on “6G-PATH: 6G Pilots and TriAls THrough Europe”, Jan 2024 – Dec 2026, and holds two other EU Horizon grants as a Co-Investigator,

1) Jan 2025 – Dec 2027: “Collaborative Open Platform For Piloting Services Across Emerging Smart IOT and Edge Computing Environments (COP-PILOT)”, with an international consortium of 47 partners from industry, academia, research, SMEs and non-profit organisations across 12 European cities, total project award value of €22.5 million and UoB budget of £341,880;

2) Jan 2025 – Dec 2027: “6G-Vertical Trials for Sustainability (6G VERSUS)”, with an international consortium of 34 partners, and total project value of €12.1 million and UoB budget of £338,983.

The three EU projects bring over €1 million to the University of Bradford.

Research projects

Financial Literacy with Flicker Associates

Date
to
Role
Co-Investigator (CI)

This is an Access Innovation funded project with Flicker Associates, and the Principal Investigator (PI), Dr Ci Lei (Lecturer in Computing), from Faculty of Engineering & Informatics, worth a total of £20,000.

Intellectual Capital Disclosure Policy and Effects on the Cost of Equity Capital: UK Evidence

Date
to
Role
Co-Investigator (CI)

Intellectual Capital Disclosure Policy and Effects on the Cost of Equity Capital: UK Evidence, Institute of Chartered Accountants of Scotland (ICAS), £11,980, (December 2007- January 2009) (with Dr Musa Mangena and Professor Richard Pike, University of Bradford School of Management).

6G-PATH: 6G Pilots and TriAls THrough Europe

Date
to
Role
Principal Investigator (PI)

Principal Investigator, 6G-PATH: 6G Pilots and TriAls THrough Europe, EU Horizon funded, £304,825, 36 months (01/02/2024 - 31/01/2027)

6G Vertical trials for Sustainability (6G-VERSUS)

Date
to
Role
Co-Investigator

Co-Investigator, 6G Vertical trials for Sustainability (6G-VERSUS), EU Horizon funded, £338,983, 36 months (01/10/2024 - 30/09/2027)

Collaborative Open Platform For Piloting Services Across Emerging Smart IOT and Edge Computing Environments (COP-PILOT)

Date
to
Role
Co-Investigator

Co-Investigator, Collaborative Open Platform For Piloting Services Across Emerging Smart IOT and Edge Computing Environments (COP-PILOT), EU Horizon funded, £341,880, 36 months (01/11/2024 - 30/10/2027)

Teaching

My teaching interests lie in accounting in general, and Financial Accounting and Corporate Reporting in particular, linking with other aspects such as Management Accounting, contemporary issues in accounting, accounting theory, corporate governance, international accounting, and firm/equity valuation (building on financial statement analysis and equity valuation methods).

I have also supervised a large number of MSc and MBA dissertations on various accounting and finance related topics.

Modules

  • Accounting And Economics For Decision Making (Executive) - AFE7037-B
  • Introduction to Accounting and Finance (in company) - AFE4002-B
  • International Accounting and Reporting - AFE6012-B
  • Contemporary Issues in Accounting - AFE6003-A
  • Financial Accounting - AFE5008-B
  • Financial Statement Analysis and Valuation - AFE7023-A
  • Contemporary Issues in Accounting and Finance - AFE7021-A
  • Director of Studies - BSc Accounting and Finance
  • Corporate Reporting - AFE6007-A

Publications

Book (1)

Book chapter (1)

  • Investigating the Impact of the Internet of Medical Things (IoMT) on Healthcare: Analysing Perspectives from Healthcare Organisations, Healthcare Professionals, and Patients to Establish a Research Agenda

    Hou, J.;Li, J. (2024) N/A. In Nguyen, T.A. editor(s) Elsevier.

Conference contribution (2)

Other publication (1)

Peer reviewed journal (22)

Working paper (2)