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Dr. Kuttimani Tamilmani

Associate Professor in Marketing

Area
School of Management
Faculty of Mgmt, Law & Social Sciences
E-mail
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Dr. Kuttimani Tamilmani

Biography

Dr Kuttimani Tamilmani joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com the award-winning educational startup Flintobox.com and currently serves as an academic advisor to the EdTech startup PhDScanner.com, which curates and promotes global PhD opportunities. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).

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Research

Technology Adoption & Diffusion
ICT4D

Teaching

International Marketing
Digital Marketing

Modules

  • Product and Corporate Brand Management - MAR6013-B
  • Strategic Brand Management - MAR7514-B

Professional activities

  • Research & Innovation Awards - Rising Star Postgraduate (1 June 2018)
  • Awesome Startup Employee (1 January 2014)

Publications

  • Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis

    Tamilmani, K., Rana, N.P., Dwivedi, Y.K., and Kizgin, H. (2020) Responsible Design, Implementation and Use of Information and Communication Technology . In Hattingh M, Matthee M, Smuts H et al editor(s) Springer.

  • A Meta-Analysis Based Modified Unified Theory of Acceptance and Use of Technology (Meta-UTAUT): A Review of Emerging Literature

    Dwivedi, Y.K.; Rana, N.P.; Tamilmani, K.; Raman, R. (2020) Current Opinion in Psychology.