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Dr. Kuttimani Tamilmani,
Lecturer

Information about Dr. Kuttimani Tamilmani at the University of Bradford.

School of Management
(Faculty of Mgmt, Law & Social Sciences)
Email:
k.tamilmani@bradford.ac.uk
Telephone:
+44 1274 232128
Photo of Dr. Kuttimani Tamilmani

Biography

Dr Kuttimani Tamilmani joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).

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Research

Technology Adoption & Diffusion

ICT4D

Teaching

Details on teaching interests, highlights and modules are available for Dr. Kuttimani Tamilmani as follows:

Teaching interests

International Marketing

Digital Marketing

Teaching modules

Information about programme modules taught by Dr. Kuttimani Tamilmani.
Title Subject Module code Year
Product and Corporate Brand Management
Strategic Brand Management

Publications

There are 16 publications involving or that are attributed to Dr. Kuttimani Tamilmani. They are listed as:

  • book chapter (1)
  • conference publication (2)
  • other journal (1)
  • peer reviewed journal (11)
  • reviews (1)

Book Chapter

Dr. Kuttimani Tamilmani has 1 publication(s) listed under book chapter.
Title Year Publication name Journal Volume Pages Authors Editors ISSN Publisher DOI Location
Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis 2020 Responsible Design, Implementation and Use of Information and Communication Technology Responsible Design, Implementation and Use of Information and Communication Technology Tamilmani, K., Rana, N.P., Dwivedi, Y.K., and Kizgin, H. Hattingh M, Matthee M, Smuts H et al Springer

Conference Publication

Dr. Kuttimani Tamilmani has 2 publication(s) listed under conference publication.
Title Year Publication name Journal Volume Pages Authors Editors ISSN Publisher DOI Location
Use of ‘Habit’ is not a habit in understanding individual technology adoption: A review of UTAUT2 based empirical studies 2019 IFIP Advances in Information and Communication Technology IFIP Advances in Information and Communication Technology 533 277 - 294 Tamilmani K.;Rana N.P.;Dwivedi Y.K. 1868-4238 10.1007/978-3-030-04315-5_19
Dark side of sharing economy: The privacy concerns of coworking service providers in UK 2022 Frontiers in Service Frontiers in Service 1 Donia Waseem, Kuttimani Tamilmani, Shijiao (Joseph) Chen

Other Journal

Dr. Kuttimani Tamilmani has 1 publication(s) listed under other journal.
Title Year Publication name Journal Volume Pages Authors Editors ISSN Publisher DOI Location
A Meta-Analysis Based Modified Unified Theory of Acceptance and Use of Technology (Meta-UTAUT): A Review of Emerging Literature 2020 Current Opinion in Psychology Current Opinion in Psychology 0 Dwivedi, Y.K.; Rana, N.P.; Tamilmani, K.; Raman, R. Elsevier

Peer Reviewed Journal

Dr. Kuttimani Tamilmani has 11 publication(s) listed under peer reviewed journal.
Title Year Publication name Journal Volume Pages Authors Editors ISSN Publisher DOI Location
Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy 2019 International Journal of Information Management 1 4 - 97 Dwivedi, Y., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Yanqing, Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P.V., Janssen, M., Jones, P., Kar, A.K., Kizgin, H., Kronemann, B., Lal., B., Medaglia, R., Le Meunier-Fitzhugh, K., Le Meunier-Fitzhugh, L.C., Misra, S., Mogaji, E., Sharma, S.K., Singh, J.B., Raghavan, V., Raman, R., Rana, N.P., Samathrakis, S., Spencer, S., Tamilmani, K., Tubadji, A., Walton, P., Williams, M.D. Elsevier
The battle of Brain vs. Heart: A literature review and meta-analysis of Hedonic Motivation use in UTAUT2 2019 International Journal of Information Management 46 222 - 235 Tamilmani K.;Rana N.;Prakasam N.;Dwivedi Y. 0268-4012 10.1016/j.ijinfomgt.2019.01.008
The Impact of Social Media on Consumer Acculturation: Current Challenges, Opportunities, and an Agenda for Research and Practice 2019 International Journal of Information Management 0 Hatice Kizgin; Bidit Dey, Yogesh Dwivedi, Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroceh, Lisa Peñaloza, Marie-Odile Richard, Nripendra Rana, Rene Romer, Kuttimani Tamilmani, Michael Williams https://doi.org/10.1016/j.ijinfomgt.2019.10.011
Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust 2018 Technology in Society 55 Ali Abdallah Alalwan, Abdullah Baabdullah, Nripendra P. Rana, Kuttimani Tamilmani, Yogesh K. Dwivedi https://doi.org/10.1016/j.techsoc.2018.06.007
Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective 2018 Journal Of Advances In Management Research 15 Kuttimani Tamilmani, Nripendra P. Rana, Mohammad Abdallah Ali Alryalat, Wassan A.A. Al-Khowaiter, Yogesh K. Dwivedi https://doi.org/10.1108/JAMR-05-2017-0061
Advances in Social Media Research: Past, Present and Future 2018 Information Systems Frontiers 20 Kawaljeet Kaur Kapoor; Kuttimani Tamilmani; Nripendra P. Rana; Pushp Patil; Yogesh K. Dwivedi; Sridhar Nerur https://doi.org/10.1007/s10796-017-9810-y
Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal 2020 International Journal of Information Management 0 Patil, P; Tamilmani, K; Rana, NP; Raghavan V
Consumer acceptance and use of information technology: A meta-analytic evaluation of UTAUT2 2020 Information Systems Frontiers 0 Tamilmani, K.; Rana, N.P.; Dwivedi, Y.K
Indian Travellers’ Adoption of Airbnb Platform 2020 Information Systems Frontiers 0 Tamilmani, K.; Rana, N.P.; Nunkoo, R.; Raghavan, V.; Dwivedi, Y.K.
The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation 2020 International Journal of Information Management 0 Tamilmani, K.; Rana, N.P.; Wamba, S.F.; Dwivedi, R.
How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective 2022 Industrial Marketing Management 107 Chen, Shijiao (Joseph); Tamilmani, Kuttimani; Tran, Khai Trieu; Waseem, Donia; Weerakkody, Vishanth; Elsevier Inc. https://doi.org/10.1016/j.indmarman.2022.08.020

Reviews

Dr. Kuttimani Tamilmani has 1 publication(s) listed under reviews.
Title Year Publication name Journal Volume Pages Authors Editors ISSN Publisher DOI Location
Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective 2018 Journal Of Advances In Management Research 15 115 - 129 Tamilmani K.;Rana N.P.;Alryalat M.A.A.;Al-Khowaiter W.A.A.;Dwivedi Y.K. 0972-7981 10.1108/JAMR-05-2017-0061