Dr Kuttimani Tamilmani
Assistant Professor
| Faculty/Dept/School |
School of Management (Faculty of Management, Law and Social Sciences) |
|---|---|
| k.tamilmani@bradford.ac.uk |
Biography
Dr Kuttimani Tamilmani joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).
Learner Support Office Hour to arrange a meeting please book via the link Make a virtual appointment.
Research
Technology Adoption & DiffusionICT4D
Teaching
Teaching interests
International Marketing
Digital Marketing
| Year | Module code | Title | Subject |
|---|---|---|---|
| MAR7504-A | International Marketing | ||
| MAR6013-B | Product and Corporate Brand Management | ||
| MAR7514-B | Strategic Brand Management |
Professional activities
- 01-JAN-18: Research & Innovation Awards - Rising Star Postgraduate
- 01-JAN-14: Awesome Startup Employee
Publications
| Peer Reviewed Journal | |
|---|---|
| Title | How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective (2022) |
| Authors | Chen, Shijiao (Joseph); Tamilmani, Kuttimani; Tran, Khai Trieu; Waseem, Donia; Weerakkody, Vishanth; |
| Journal | Industrial Marketing Management |
| Publisher | Elsevier Inc. |
| DOI | https://doi.org/10.1016/j.indmarman.2022.08.020 |
| Title | Consumer acceptance and use of information technology: A meta-analytic evaluation of UTAUT2 (2020) |
| Authors | Tamilmani, K.; Rana, N.P.; Dwivedi, Y.K |
| Journal | Information Systems Frontiers |
| Title | Indian Travellers’ Adoption of Airbnb Platform (2020) |
| Authors | Tamilmani, K.; Rana, N.P.; Nunkoo, R.; Raghavan, V.; Dwivedi, Y.K. |
| Journal | Information Systems Frontiers |
| Title | The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation (2020) |
| Authors | Tamilmani, K.; Rana, N.P.; Wamba, S.F.; Dwivedi, R. |
| Journal | International Journal of Information Management |
| Title | Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal (2020) |
| Authors | Patil, P; Tamilmani, K; Rana, NP; Raghavan V |
| Journal | International Journal of Information Management |
| Title | Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy (2019) |
| Authors | Dwivedi, Y., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Yanqing, Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P.V., Janssen, M., Jones, P., Kar, A.K., Kizgin, H., Kronemann, B., Lal., B., Medaglia, R., Le Meunier-Fitzhugh, K., Le Meunier-Fitzhugh, L.C., Misra, S., Mogaji, E., Sharma, S.K., Singh, J.B., Raghavan, V., Raman, R., Rana, N.P., Samathrakis, S., Spencer, S., Tamilmani, K., Tubadji, A., Walton, P., Williams, M.D. |
| Journal | International Journal of Information Management |
| Publisher | Elsevier |
| Title | The Impact of Social Media on Consumer Acculturation: Current Challenges, Opportunities, and an Agenda for Research and Practice (2019) |
| Authors | Hatice Kizgin; Bidit Dey, Yogesh Dwivedi, Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroceh, Lisa Peñaloza, Marie-Odile Richard, Nripendra Rana, Rene Romer, Kuttimani Tamilmani, Michael Williams |
| Journal | International Journal of Information Management |
| DOI | https://doi.org/10.1016/j.ijinfomgt.2019.10.011 |
| Title | The battle of Brain vs. Heart: A literature review and meta-analysis of Hedonic Motivation use in UTAUT2 (2019) |
| Authors | Tamilmani K.;Rana N.;Prakasam N.;Dwivedi Y. |
| Journal | International Journal of Information Management |
| DOI | 10.1016/j.ijinfomgt.2019.01.008 |
| Title | Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust (2018) |
| Authors | Ali Abdallah Alalwan, Abdullah Baabdullah, Nripendra P. Rana, Kuttimani Tamilmani, Yogesh K. Dwivedi |
| Journal | Technology in Society |
| DOI | https://doi.org/10.1016/j.techsoc.2018.06.007 |
| Title | Advances in Social Media Research: Past, Present and Future (2018) |
| Authors | Kawaljeet Kaur Kapoor; Kuttimani Tamilmani; Nripendra P. Rana; Pushp Patil; Yogesh K. Dwivedi; Sridhar Nerur |
| Journal | Information Systems Frontiers |
| DOI | https://doi.org/10.1007/s10796-017-9810-y |
| Title | Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective (2018) |
| Authors | Kuttimani Tamilmani, Nripendra P. Rana, Mohammad Abdallah Ali Alryalat, Wassan A.A. Al-Khowaiter, Yogesh K. Dwivedi |
| Journal | Journal Of Advances In Management Research |
| DOI | https://doi.org/10.1108/JAMR-05-2017-0061 |
| Other Journal | |
|---|---|
| Title | A Meta-Analysis Based Modified Unified Theory of Acceptance and Use of Technology (Meta-UTAUT): A Review of Emerging Literature (2020) |
| Authors | Dwivedi, Y.K.; Rana, N.P.; Tamilmani, K.; Raman, R. |
| Journal | Current Opinion in Psychology |
| Publisher | Elsevier |
| Book Chapters | |
|---|---|
| Title | Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis (2020) |
| Authors | Tamilmani, K., Rana, N.P., Dwivedi, Y.K., and Kizgin, H. |
| Journal | Responsible Design, Implementation and Use of Information and Communication Technology |
| Publisher | Springer |
| Other Publications | |
|---|---|
| Other type | Reviews |
| Title | Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective (2018) |
| Authors | Tamilmani K.;Rana N.P.;Alryalat M.A.A.;Al-Khowaiter W.A.A.;Dwivedi Y.K. |
| Journal | Journal Of Advances In Management Research |
| DOI | 10.1108/JAMR-05-2017-0061 |
| Title | Author(s) |
|---|---|
| Dark side of sharing economy: The privacy concerns of coworking service providers in UK (2022) | Donia Waseem, Kuttimani Tamilmani, Shijiao (Joseph) Chen |
| Use of ‘Habit’ is not a habit in understanding individual technology adoption: A review of UTAUT2 based empirical studies (2019) | Tamilmani K.;Rana N.P.;Dwivedi Y.K. |