International Business, Marketing & Strategy (IBMS)

Richard Nyuur, PhD, is Professor of International Business and Head of International Business, Marketing and Strategy Department at the University of Bradford School of Management. Prior to joining the University of Bradford in 2022, he was an Associate Professor of International Business and Strategy at Newcastle Business School (Northumbria University, UK), and held a number of leadership roles including the Head and Deputy Head of the Entrepreneurship, Strategy and Innovation Department, and the Faculty Director of Study Abroad and International Student Wellbeing, among others, all within the Faculty of Business and Law. His research broadly engages with international business and strategy focusing specifically on foreign direct investment (FDI); SME internationalisation, international innovation and strategic adaptiveness; international human resource management, and corporate social responsibility. His publications have appeared in top-tier journals such as, British Journal of Management, Journal of International Management, International Marketing Review, Journal of Business Research, Journal of Small Business Management, International Journal of HRM, Technological Forecasting & Social Change, Multinational Business Review, Critical Perspectives on International Business, Thunderbird International Business Review, Human Resource Development International, and International Journal of Business Governance and Ethics. He has successfully co-guest edited special issues for Critical Perspectives of International Business journal, and IEEE Transactions on Engineering Management Journal. Richard currently serves on the editorial boards of Critical Perspectives of international Business, Journal of African Business, and European Journal of Economics and Management. He is also a Fellow of the Institute for Trade and Innovation (Offenburg University, Germany).

Dr Natalie Wilmot joined the University of Bradford as MBA Director in September 2019, following seven years at Sheffield Hallam University.

Her research centres around a long-standing interest in foreign language diversity in international business, and since 2016, she has been a member of the scientific committee and treasurer of GEM&L, a French-based, international scholarly body which investigates the relationship between language and management.

Her teaching interests are in the areas of cross-cultural management, management consulting, and global supply chain management, with a focus on the human-centred processes at the heart of such activities.   Since 2017 she has been a visiting lecturer at the University of Bordeaux, where she teaches a postgraduate course on intercultural communication.

Prior to joining academia, Natalie held a number of posts in the private sector, specialising in export sales and global supply chain management, and has worked extensively with organisations in southern Europe and Latin America.

Amizan Omar (Ph.D.) is an Associate Professor in Strategic Management at School of Management, University of Bradford, United Kingdom, and Director of Accreditation in the Faculty of Management, Law and Social Sciences. Her passion for research is interdisciplinary in nature focusing on the institutionalisation of digital technology in organisations, particularly the role of digital technologies and their interplays with institutional actors and structures in the context of public sector service transformation, and their implication on tackling managerial and societal issues, for sustainable societies. She has published over 30 scientific articles in leading peer-reviewed journals and conferences and involved as Co-investigator in multi-million-pound worth of research projects funded by European Commission (FP7 and H2020) and UK Local Government. She is an invited member of editorial advisory board of Journal of Information Technology (JIT) and Journal of Electronic Government Research (IJEGR), and Chair of digital government mini-track for 2022 Americas Conference on Information Systems. She is a Fellow of the UK Higher Education Academy (FHEA), and an Associate Member of Chartered Institute of Personnel and Development, as well as a member of the British Academy of Management (BAM) and Association for Information Systems (AIS).

Dr Helen Preece has taught at the School of Management since 2000, firstly as an associate member of staff, but on a permanent percentage contract since September 2007.

Helens background before, and since, starting to teach at the School was based in industry. She spent 5 years in the Strategic Marketing Department at Asda, the last three as Consumer Research Manager responsible for the full bespoke research budget. During this time she was also heavily involved in designing and developing the continuous research systems and surveys.

Helen then spent two years within the manufacturing industry at wallcoverings and fabric manufacturer John Wilman Ltd. Her role here was as Research and Analysis Manager with responsibility for all consumer and trade research as well as internal marketing information systems. Helen left this company to set up as a freelance Research and Marketing Consultant. During this time her clients included Moygashel Fabrics, Crown Paints, CO-OP Retail and various food manufacturers.

Helens experience spreads across research design, fieldwork and implementation. It also includes extensive quantitative and qualitative experience – she is a trained and practiced qualitative moderator – an area of particular interest of hers. She has been involved in a very wide range of research projects including advertising development and monitoring, packaging and store design, product development and customer satisfaction. She was also involved, strategically, in own label development whilst at Asda, as well as the move from own label clothing to the “George” sub branding.

Donia Waseem’s primary research interests are in the areas of service marketing. Specifically, the research explores the role of employee’s competence and motivation in value co-creation in an organizational context. For future research, she is interested to look at the role of technology in value co-creation. Her research work has been published in Industrial Marketing Management. And her work is presented at Naples Forum on Service, Australian and New Zealand Marketing Academy Conference (ANZMAC), International Colloquium on Relationship Marketing, and IMP-Conference.  

Donia’s research work was invited for publication in Industrial Marketing Management’s special issue. She has also received the Otago School of Business Doctoral Scholarship and the Brooker United Travel Doctoral Travel Scholarship in 2017. She completed her PhD in marketing from the University of Otago in Dunedin, New Zealand. She also holds a Master of Science (MS), Master of Business Administration (MBA), and a Bachelor in Business Administration (BBA) from Karachi, Pakistan. Prior to joining academia, Donia has worked in the industry for four years and her last role was of Deputy Manager-Product & Marketing in a tile manufacturing company.

Her current research interests include Service Marketing, Value Co-creation, Motivation, and Competence.

Rachel Sammut joined the School of Management at University of Bradford in September 2021 as a Lecturer in Marketing. She is currently completing her PhD in Marketing at the University of Bradford and holds a Master of Business Administration and BA(Hons) in Business and Marketing Management from the University of Gloucestershire, along with an Advanced Diploma in Business Administration and Marketing (Brand Management Specialization) from Seneca College of Applied Arts and Technology in Canada.

Her research interests focus on: digital and social media marketing; artificial intelligence; relationship marketing; and consumer behaviour. 

Dr Jean-Marc Trouille is the lead partner of the Jean Monnet Network ‘The EU, Africa and China in the Global Age’ (EU-EAC), and a participant in the Jean Monnet Network ‘The EU, Africa and Mediterranean Integration in the Global Age’ (AMENET). He has held a Jean Monnet Chair in European Economic Integration and European Business Management since 2004.

Jean-Marc studied at the Sorbonne University in Paris, where he specialised in the Economics of German-speaking Countries. His research in the field of European public policy, with emphasis on economic, industrial, competition and trade policies, is complemented by a comparative focus on the relationship of governments (in particular France, Germany and the UK) with industry and markets in the background of different varieties of capitalism co-existing within Europe.

He is the author or co-author of 38 academic articles in international journals including West European Politics, German Politics and Society, La Documentation française Problèmes économiques, Modern & Contemporary France, Dokumente, Frankreich Jahrbuch, and Environment and Planning C: Government and Policy. He has co-edited 1 book and contributed 24 chapters to collective volumes. In addition, he has written policy contributions to EU Commission Jean Monnet calls, contributions to practitioner journals, blogposts, and has paid other contributions for the press, broadcasting, and leading international fora for debate like The Global Observatory and Strife.

Recent publications and current projects include Franco-German economic and industrial cooperation in Europe, Franco-German cooperation in the Eurozone crisis, reciprocity in public procurement markets, EU industrial policy, business interest representation in the EU, and more recently, on regional economic integration in the EU’s Southern neighbourhood. He has carried out research with a number of research institutions such as the Franco-German Institute (Ludwigsburg), the French Institute of Foreign Relations (IFRI Paris-Brussels), the German Council on Foreign Relations (DGAP Berlin), the BMW Center at Georgetown University (Washington DC).

Jean-Marc has given more than 80 invited talks and keynote speeches in 25 countries. He frequently contributes to roundtable debates on current European affairs at various events, in guest lectures, and in the media. Geographic areas of interest include: the European Union, Germany, France, The Netherlands, Sub-Saharan Africa, and more specifically the East African Community. 

Dr. Sang-Bum Park is a Lecturer in International Business and Strategic Management at the School of Management at University of Bradford in the U.K. He achieved a Fellow status of the Higher Education Academy (FHEA) on September 2022. Prior to his current position, he worked as a research professor (postdoc) at Korea University, Seoul, South Korea. He obtained a Ph.D. in management from Korea University Business School. His dissertation is about corporate social responsibility (CSR) decoupling and the gap between firms’ adopted CSR policies and actual implementations, with an emphasis on family governance. He received an MA and a BA in sociology from Korea University. His research focuses on CSR/sustainability, family business, and international business. His works were presented in several academic conferences, including 2014, 2018, 2019, and 2020 Academy of Management (AOM) Annual Meetings, the 2014 and 2022 Annual International Conference of Strategic Management Society (SMS), the 2017 Academy of International Business (AIB) Annual Meeting, the 2016 Annual European International Business Association (EIBA) Conference, the 2015 Biennial Conference of Asia Academy of Management (AAOM) and the 2018 International Labor and Employment Relations Association (ILERA) World Congress. His works have been published in impactful academic journals, including the Business Strategy and the Environment (SSCI, 2018 Impact Factor: 6.381, JCR ranking: 10 in Business), and four papers are currently under the peer-review process. For the full list of his publications and conference presentations, please see the Google Scholar profile.

Dr Elvira Ismagilova joined the School of Management at University of Bradford in December 2017 as a Lecturer in Marketing.

Elvira received her PhD in Business Management from Swansea University, UK (2017). She holds BSc in Applied Informatics in Economics from Udmurt State University, Russia and MSc in Economics, Accounting and Finance from Bristol University, UK.

Her research interests include consumer behaviour, electronic word of mouth and social media marketing. She participated and presented her research in various international and domestic conferences including I3E2016, BAM and AM.

Elvira has recently published a book by Springer. The book titled “Electronic Word of Mouth (eWOM) in the Marketing Context. A State of the Art Analysis and Future Directions”. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field.

Dr Kuttimani Tamilmani  joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).

Dr. Amy Linh Thuy Nguyen is a Lecturer in International Business & Strategic Management at the University of Bradford School of Management since January 2022. She is also a Program Leader for the BSc International Business & Management programme. Amy hold a PhD in Management (specialised in International Business) and a MSc in Global Marketing (Distinction) from the University of York, and a MA in Economics & Finance (Honours) from the University of Edinburgh. 

At Bradford, she is a Module Leader for the following UG modules: Current Issues in International Business; International Business Strategy; Cross-Cultural Management. Throughout her Doctorate study, Amy also acted as a Graduate Teaching Assistant and Guest Lecturer at both University of Leeds and University of York where she taught the following modules: Knowledge Information Systems (UG); Marketing Principles and Practice (UG); Quantitative Methods and Data Analysis (PG); Internationalisation in the Fashion Industry Context (PG); International Business Strategy (PG).   

Amy’s main research interests are in the areas of foreign direct investment, international trades, intellectual property rights (especially on the use of trademarks data), innovation, risk management strategies, knowledge transfer, and organisational learning. Amy has presented her research at a number of International Business and Business History conferences, where she was a recipient of the Top 3 Best Paper Award from Reading United Nations Conference on Trade & Development (UNCTAD) International Business Conference (Reading, UK/2019), and a finalist for the Best Doctoral Thesis Proposal at European International Business Academy (EIBA) Annual Conference (Leeds, UK/2019).    

Having had some industry experiences in both Vietnam and the UK (Australia & New Zealand Banking Group, United Nations Development Programme, Asia Scotland Institute, Total System Services), Amy is keen on bringing these industry experiences into her academic career.

Dr Joseph Kwadwo Danquah is a Human Resource and Human Capital Development with a research interest in human resource management/development, capacity building/development, SMEs development, strategic HR, managerial effectiveness, public/private sector Management, entrepreneurship and innovation. He has a multidisciplinary academic background and holds a degree in Agriculture Technology, Masters in human and organisational capacity building for development and PhD in Human Resource Development.

Dr Joseph is a researcher and currently a lecturer in human resource management and human resource development at the School of Management, Law and Social Sciences, University of Bradford. He lectures both undergraduate and postgraduate students.

David is Professor of Small Business Development and Organisational Studies and Director of Business and Community Engagement in the School of Management and leads on the development of the School’s programme and portfolio in respect of support for small business and entrepreneurship. As part of this David is leading Bradford’s contribution to the Help to Grow: Management programme, a nation-wide programme of government-funded support for growth in SMEs being led by school’s holding the Small Business Charter. He is also the University’s Enterprise and Entrepreneurship Champion and has responsibility for ensuring enterprise skills and opportunities for entrepreneurship development are available for students across the whole University.  David has over 20 years of experience in higher education and returned to Bradford (where he began his academic career) at the start of the 2019/20 academic year, having previously led the Business School at the University of Salford. David’s research interests include strategic learning, change and leadership, with a particular interest small forms and entrepreneurship. He is currently leading a major longitudinal study looking at small firm resilience in response to Covid-19. He has undertaken research and consultancy and delivered executive education in both SMEs and with large corporate firms. He currently teaches on both the Undergraduate and Postgraduate programmes within the School of Management. Twitter: @DavidPSpicer 

Hanqun Song is an Associate Professor in Marketing at School of Management, University of Bradford. He is currently teaching EMBA, MSc and BSc modules in the areas of branding, marketing planning, and digital marketing. His research interests are around consumer behaviour in tourism and hospitality. He is also supervising PhD, DBA and MBA student thesis at School of Management.  

Dr Ogbeibu Samuel is a Lecturer in International Business and Strategic Management in the Faculty of Management, Law and Social Sciences, of the University of Bradford, United Kingdom (UK). He holds a Doctor of Philosophy (Ph.D.) degree from the Universiti Tunku Abdul Rahman (UTAR), Malaysia, and a Master of Business Administration degree from the University of Wales (Prifysgol Cymru), Cardiff, UK. He was a Senior Lecturer in Management, at the department of Management, Marketing and Digital Business of Curtin University, Malaysia. He is a distinguished KEYNOTE Speaker who has delivered several keynote speeches at different internationally recognised conferences held in Malaysia, Thailand, Netherland, and in other regions of the world. His research focus is on Creativity, Innovation, Human Resource Management, Environmental Sustainability, Smart Technology, Artificial Intelligence, Robotics, and Algorithm (STARA), and business research methods. Dr Samuel Ogbeibu is a global winner of the 2019 EMERALD LITERATI AWARDS FOR EXCELLENCE for the highly commended article award. He made it into the list of "4 finalists" of the research and engagement ‘business, society and communities - early career researcher award 2021 for all Curtin University global campuses (Australia, Dubai, Malaysia, Mauritius, Singapore), and also won the Curtin University Malaysia Best Early Career Researcher Award 2021 (male category). He has published in (and is a reviewer panel member for) several top-tier journals (ABDC 'A'; ABS '3' and WOS Q1 ranked) such as the Journal of Cleaner Production, Business Strategy and the Environment, Journal of Business Research, Computers and Education, Current Psychology, Knowledge Management Research & Practice and others.

Dr Kweku Adams is an Associate Professor in International Business & Management and the Programme Leader for the MSc International Business and Management at the Bradford School of Management. He is a Senior Fellow of the Higher Education Academy and holds MBA (Finance)- University of Bedfordshire, Master of Laws (LLM) - University of York, PhD (International Business Management) from Swansea University, among others. Dr. Adams has also held academic positions in North America. First, as a Lecturer in Strategy and Global Management at the Haskayne School of Business, University of Calgary and a Visiting Lecturer of Management at the University of Lethbridge School of Management in Calgary, Canada.

His research interests centre on international business/business strategy, specifically the management of headquarters-subsidiary relations, investigating the wider environmental, social governance and human rights challenges facing multinational corporations. His work has appeared in quality outlets such as Tourism Management, Journal of International Management, Technological Forecasting and Social Change, IEEE- Transactions on Engineering Management, Journal of Environmental Management, Journal of Business Research, Critical Perspectives on International Business, Thunderbird International Business Review, Resources Policy, Employee Relations, Strategic Change, amongst others. His work has also been presented at several academic and practitioner conferences.

In Africa, Dr Adams has been a visiting Professor of Management at the University of Education Kumasi, Ghana. He has successfully supervised several undergraduate and postgraduate dissertations across these three different continents particularly, Ghana, the UK, and Canada. He has examined several PhD theses in the UK, Canada, Ghana and Pakistan and is currently an external examiner at Middlesex University and the University of Suffolk.  

He has also been a member of several committees including EDI and awarding bodies, and he is currently on the External Examiners and External Experts sub-committee at the University of Bradford. He has also consulted for several for-profits and not-for-profit organisations including banks, building and construction firms, and multijurisdictional tax advisory services, among others, in Canada, UK, and Ghana.

He has been invited to speak at several universities, NGOs, faith-based organisations, and student union platforms on a wide range of local and global issues that engages his research expertise and professional experience. He is the founding president of the Ghana Scholarly Society in Europe – a learned society with a focus on finding solutions to challenging problems facing Africa.  

Dr Adams is currently on the Editorial Review Boards of the Thunderbird International Business Review and the Africa Journal of Management (AJG 2* Journals).

I have over 25 years of experience as a senior lecturer, management trainer, and business consultant, and as MBA Director at Hull University Business School, successfully navigated two AMBA accreditations.

Having started working life as an entrepreneur, I progressed to sharing my time between my business interests and education, teaching in several local Universities and Colleges, in a range of contexts, while studying part-time for both my MBA (Henley) and PhD (Hull). I have worked with a wide range of organisations in the public, private and voluntary sectors, focusing on providing leadership and management development for senior leaders across the North of England.

My research interests are in the fields of organisational storytelling, solving ‘wicked’ problems, and whistleblowing in healthcare, and have recently worked with industry on organisational culture development, and EDI challenges in the renewable energy sector.

In my new role as Bradford MBA Director, I am excited to be working on such a prestigious programme, with colleagues that are so clearly committed to the vision of the Management School and University – a vision that I fully share. My goal is to enhance an already great programme with a further commitment to tangibly build the skills that our MBA graduates need to progress in their careers, to continue to grow our MBA community, and to provide progressive leaders from diverse backgrounds with access to the opportunities that high quality management education brings.

Dr Brinda Mahadeo is an Assistant Professor in Strategic Management and Leadership at the School of Management, University of Bradford.  She holds BA(Hons) and MA(Econ) from the University of Manchester, and PhD in Management from the University of Technology, Mauritius and the University of Nottingham. She completed her PG Cert in Academic Practice at the University of Auckland.  

Brinda has held various academic positions in Australasia at the University of Auckland, University of Tasmania and the Eastern Institute of Technology, and in Africa at the University of Mauritius and University of Technology, Mauritius. Her research is interdisciplinary in nature, and centres around the broad Corporate Governance theme. Her current research deals with board diversity and the paradox of shareholder and stakeholder primacy.  She has published in journals such as Business and Society, Journal of Business Ethics, Accounting, Auditing and Accountability Journal, and the Journal of International Business Education among others. 

She serves on the Editorial Board of the Journal of Business Ethics, and she made the list of 2021 JBE Top Reviewers. She had also been on several national and international funded research projects both as Principal Investigator and member.