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International Business, Marketing & Strategy (IBMS)

IBMS academic department

IBMS academic department brings together an energetic, interdisciplinary group of academics and PhD students who have a significant body of diverse research and business expertise. At a top-level our team is engaged with sustained, critical enquiry in the areas of international business, marketing and branding.

Within this, our research interests include; key value drivers in emerging markets, the application of big data in social science and the impact of pervasive technologies.  Much of our research also includes the cross-cutting theme of ethical and responsible management which feeds into the School of Management’s overall focus on making positive societal impact.

IBMS’s research activities seek not only to significantly advance the theory and practice of our key research areas but also support the school’s mission to impart research-informed and research-led teaching to our students.

A map of the world

Who do we work with?

We work with various stakeholders including academics in partner institutions, policy makers, diplomats, think tanks and international organisations. We have a very successful track record of securing, engaging in and managing a range of interdisciplinary and multi-partner funded research projects, including those with EU-EAC, AMENET and the JFBS (Japan Forum of Business and Society), Commonwealth AMDISA (Association of Management Development in South Asia) and UNICEF.

How do we work?

Our research is delivered through our extensive international research partnerships, commissioned consultancy work, knowledge transfer initiatives as well as through executive training and education programmes. We work extensively with international partner institutions in East Africa, Europe and China through the EU-EAC on event-intensive research and training projects. We have disseminated our research through workshops in Kenya, Rwanda, Uganda and Tanzania and through high-profile conferences in Addis Ababa, Shanghai, Beijing and Brussels.

IBMS takes a highly interdisciplinary approach, operating without departmental divisions and restructuring ourselves around research. This structure encourages cooperation between staff and students, strengthens the ties between teaching and research activities, and turns collaborative, interdisciplinary working into the norm. Based on interdisciplinary expertise and collaborations, we administer taught courses using research to inform course creation and delivery.

Research areas

The Academic Department offers sustained, critical inquiry into the areas of international business, marketing and strategy (IBMS).

IBMS staff members are particularly active in the following areas:

  • Impact of foreign direct investment and international trading
  • Internationalisation and international joint-venture
  • Foreign language diversity in international business
  • Regional development and integration (Europe, Africa and Asia)
  • Branding, social networking and value creation
  • Digital and social media marketing
  • Ethics, corporate social responsibility
  • Responsible management education
  • Integrated marketing communication
  • Social entrepreneurship
  • Big data in social science
  • Green marketing
  • Service marketing
  • Consumer behaviour and their acculturation trends.

Taking a lead in the Jean Monnet Network

IBMS Senior Lecturer, Dr Jean-Marc Troille, is the Lead Partner for the Jean Monnet Network ‘The EU, Africa and China in the Global Age’. Issues of integration and cooperation are at the core of its action. The ‘EAC’, in the project’s acronym, refers to the project’s two central agendas: the East African Community (EAC) as an example of regional economic integration; and the broader context of ‘Europe, Africa and China’.

The Jean Monnet Network is a research and training project funded by the EU Commission. It supports a unique endeavour to foster dialogue between academia and policy makers in a trilateral way between the European Union, Africa, and China with a view to building sustainable societies in Africa for the benefit of all parties. This project is at the heart of the University of Bradford’s vision on sustainability.

Read more about Taking a lead in the Jean Monnet Network.

Jean Monnet Network Logo

Sustainable entrepreneurship in Sub-Saharan Africa

IBMS Researcher, Dr Samuel Adomako,  is partnering with leading researchers at the University of Kent and the University of Ghana to investigate the relationship between sustainability practices and entrepreneurial success in Sub-Saharan Africa.

With entrepreneurs facing stakeholder pressures, can the concept of sustainability live up to expectations of entrepreneurial success in Africa? This ongoing initiative, in collaboration with researchers from the University of Kent and the University of Ghana, delves into the outcomes of sustainability practices on entrepreneurial success such as profitability and social performance. A better understanding of the outcomes of sustainability practices of entrepreneurial firms in Africa is important given their fast growth, a crucial role for development, and aggregated environmental impact in sub-Saharan African countries.

Read more about Sustainable entrepreneurship in Sub-Saharan Africa.

Hand reaching into green leaves of tree

Understanding the use of hygiene products for Covid-19

Dr Rohit Trivedi is currently working on a research project, with five international partners, to understand the explicit & implicit associations towards hygienic products that can protect citizens against COVID19. This is a timely study which could provide some really valuable insights for public policy and health communications.

The first survey, cross-sectional study phase starts in June 2020. A second survey phase will follow in Autumn 2020 and will look at attitudinal and behavioural changes. Within this longitudinal study, the team will analyse the effects of different national communication campaigns & settings on the acceptance and usage of hygienic products.

Read more about Understanding the use of hygiene products for Covid-19.

A person wearing a facemask

IBMS academic department staff

Professor Richard Nyuur

Professor of International Business and Head of International Business, Marketing and Strategy

Richard Nyuur, Professor of International Business and Head of International Business, Marketing and Strategy

Richard Nyuur, PhD, is Professor of International Business and Head of International Business, Marketing and Strategy Department at the University of Bradford School of Management. Prior to joining the University of Bradford in 2022, he was an Associate Professor of International Business and Strategy at Newcastle Business School (Northumbria University, UK), and held a number of leadership roles including the Head and Deputy Head of the Entrepreneurship, Strategy and Innovation Department, and the Faculty Director of Study Abroad and International Student Wellbeing, among others, all within the Faculty of Business and Law. His research broadly engages with international business and strategy focusing specifically on foreign direct investment (FDI); SME internationalisation, international innovation and strategic adaptiveness; international human resource management, and corporate social responsibility. His publications have appeared in top-tier journals such as, British Journal of Management, Journal of International Management, International Marketing Review, Journal of Business Research, Journal of Small Business Management, International Journal of HRM, Technological Forecasting & Social Change, Multinational Business Review, Critical Perspectives on International Business, Thunderbird International Business Review, Human Resource Development International, and International Journal of Business Governance and Ethics. He has successfully co-guest edited special issues for Critical Perspectives of International Business journal, and IEEE Transactions on Engineering Management Journal. Richard currently serves on the editorial boards of Critical Perspectives of international Business, Journal of African Business, and European Journal of Economics and Management. He is also a Fellow of the Institute for Trade and Innovation (Offenburg University, Germany).

Contact

Email
r.b.nyuur@bradford.ac.uk
Phone
+441274 232414
Richard Nyuur, Professor of International Business and Head of International Business, Marketing and Strategy

Professor of International Business and Head of International Business, Marketing and Strategy

Professor Eva Kipnis

Professor in Marketing

Professor Eva Kipnis

Professor Eva Kipnis joined the University of Bradford from the University of Sheffield. She holds a PhD in Marketing, for which she received a Best Thesis Award, and a MSc in International Marketing. Her research expertise interests culture-informed consumer behaviour and cultural meanings conveyed by brands, Diversity and Inclusion Engaged Marketing in multicultural marketplaces, Transformative Consumer Research and the development and deployment of socially-inclusive technologies in product and service innovations. Eva’s work regularly features in recognized journals, such as the Journal of Service Research, Journal of Business Research, Journal of Public Policy and Marketing, Marketing Theory, Consumption, Markets & Culture, Journal of Macromarketing, edited collections and books and international conferences. An active contributor to the Transformative Consumer Research movement since 2011, Eva currently serves on the advisory committee for the Transformative Consumer Research and will co-chair the 2023 Transformative Consumer Research conference. She mentored and supervised to graduation several doctoral students in her areas of research interest and expertise and welcomes interest from prospective doctoral candidates.

The impact of Eva's work on the social impacts of marketing activity, particularly in the area of multicultural inclusion and marketplace wellbeing, is recognised by the 2021 Women in Marketing Award in Marketing Scientist category which she received with an international team of collaborators forming a Multicultural Marketplaces research network she co-founded. She continues to co-chair the network, with the most recent project including Diversity and Inclusion Engaged Marketing (DIEM) Initiative – a collaborative platform bringing together researchers, industry and policy practitioners and educators working to advance Diversity, Inclusion and Equity in marketing discipline and actions. The initiative is supported by multiple funders including the Association for Consumer Research (USA), the University of Leicester ESRC Impact Accelerator, and IESEG School of Management (France).  Across her academic career, Professor Kipnis secured and co-investigated research projects with a total value of over £2.2 million.

In teaching area of her academic practice, Eva brings her previous experience of a marketing practitioner where she worked with international brands across multiple industries to her philosophy of engaging non-academic stakeholders for developing research and education innovations. She led the development and delivery of several teaching and training programmes and components, including international schools for doctoral and early career researchers and innovative modules and sessions for undergraduate and Masters students, such as Global/International/Multicultural Branding and Marketing, Marketing and Social Inclusion, Advertising Psychology and Research Methods. She also supervises Masters and Executive MBA projects. 

Research

Broadly, my research aligns with the United Nations’ Sustainable Development Goals of reducing inequalities and peace, justice and strong institutions. It is positioned at the intersection of international and multicultural marketing, consumer behaviour and wellbeing, and responsible management practice. 

 

My current work comprises four strands: 1) the role and impact of (multi)cultural meanings expressed and exchanged by market actors (consumers, brands, organisations) on cultural identity dynamics and inclusion/exclusion perceptions and cognitions by individuals and communities, and on intercultural relations; 2) development of marketing strategy frameworks to enable organisations and brands ethically and meaningfully engage with culturally diverse consumer populations; 3) development of inclusive consumer-centred frameworks for digital transformation; and 4) the role of marketing and brand activism in social resilience, with a particular focus on war/conflict zones. From the theoretical development perspective, I draw from insights of social identity theory, acculturation theory, institutional theory, schema theory and such concepts as multicultural marketplaces, consumer discrimination and vulnerability, Diversity and Inclusion Engaged Marketing. A stream of my work is positioned in the Transformative Consumer Research paradigm.

Teaching interests

The overarching philosophy I apply to my academic practice is underpinned by a firm belief that organisational goals can, and should, be achieved while at the same time serving to enhance social wellbeing and experience of consumers negotiating cultural and socio-political complexities of the global society. This philosophy translates into my specific teaching interests and specialisms, which include: Marketing and Social Inclusion, Global/International/Multicultural Marketing, Transformative Consumer and Service Research, Advertising Psychology and/or Marketing Communications, Research Methods. 

Contact

Email
e.kipnis@bradford.ac.uk
Phone
+441274 232383
Professor Eva Kipnis

Professor in Marketing

Dr Amizan Omar

Director of Accreditations

Dr Amizan Omar

Amizan Omar (Ph.D.) is an Associate Professor in Strategic Management at School of Management, University of Bradford, United Kingdom, and Director of Accreditation in the Faculty of Management, Law and Social Sciences. Her passion for research is interdisciplinary in nature focusing on the institutionalisation of digital technology in organisations, particularly the role of digital technologies and their interplays with institutional actors and structures in the context of public sector service transformation, and their implication on tackling managerial and societal issues, for sustainable societies. She has published over 30 scientific articles in leading peer-reviewed journals and conferences and involved as Co-investigator in multi-million-pound worth of research projects funded by European Commission (FP7 and H2020) and UK Local Government. She is an invited member of editorial advisory board of Journal of Information Technology (JIT) and Journal of Electronic Government Research (IJEGR), and Chair of digital government mini-track for 2022 Americas Conference on Information Systems. She is a Fellow of the UK Higher Education Academy (FHEA), and an Associate Member of Chartered Institute of Personnel and Development, as well as a member of the British Academy of Management (BAM) and Association for Information Systems (AIS).

Contact

Email
a.omar4@bradford.ac.uk
Phone
+44 (0) 127423 2143
Dr Amizan Omar

Director of Accreditations

Dr Helen Preece

Senior Lecturer in (IB,M&B)

Dr Helen Preece

Dr Helen Preece has taught at the School of Management since 2000, firstly as an associate member of staff, but on a permanent percentage contract since September 2007.

Helens background before, and since, starting to teach at the School was based in industry. She spent 5 years in the Strategic Marketing Department at Asda, the last three as Consumer Research Manager responsible for the full bespoke research budget. During this time she was also heavily involved in designing and developing the continuous research systems and surveys.

Helen then spent two years within the manufacturing industry at wallcoverings and fabric manufacturer John Wilman Ltd. Her role here was as Research and Analysis Manager with responsibility for all consumer and trade research as well as internal marketing information systems. Helen left this company to set up as a freelance Research and Marketing Consultant. During this time her clients included Moygashel Fabrics, Crown Paints, CO-OP Retail and various food manufacturers.

Helens experience spreads across research design, fieldwork and implementation. It also includes extensive quantitative and qualitative experience – she is a trained and practiced qualitative moderator – an area of particular interest of hers. She has been involved in a very wide range of research projects including advertising development and monitoring, packaging and store design, product development and customer satisfaction. She was also involved, strategically, in own label development whilst at Asda, as well as the move from own label clothing to the “George” sub branding.

Contact

Email
h.preece@bradford.ac.uk
Phone
+441274 234416
Dr Helen Preece

Senior Lecturer in (IB,M&B)

Donia Waseem

Assistant Professor

Donia Waseem

Donia Waseem’s primary research interests are in the areas of service marketing. Specifically, the research explores the role of employee’s competence and motivation in value co-creation in an organizational context. For future research, she is interested to look at the role of technology in value co-creation. Her research work has been published in Industrial Marketing Management. And her work is presented at Naples Forum on Service, Australian and New Zealand Marketing Academy Conference (ANZMAC), International Colloquium on Relationship Marketing, and IMP-Conference.  

Donia’s research work was invited for publication in Industrial Marketing Management’s special issue. She has also received the Otago School of Business Doctoral Scholarship and the Brooker United Travel Doctoral Travel Scholarship in 2017. She completed her PhD in marketing from the University of Otago in Dunedin, New Zealand. She also holds a Master of Science (MS), Master of Business Administration (MBA), and a Bachelor in Business Administration (BBA) from Karachi, Pakistan. Prior to joining academia, Donia has worked in the industry for four years and her last role was of Deputy Manager-Product & Marketing in a tile manufacturing company.

Her current research interests include Service Marketing, Value Co-creation, Motivation, and Competence.

Contact

Email
d.waseem@bradford.ac.uk
Phone
+441274 238067
Donia Waseem

Assistant Professor

Rachel Summut

Lecturer in Marketing

Rachel Summut

Rachel Sammut joined the School of Management at University of Bradford in September 2021 as a Lecturer in Marketing. She is currently completing her PhD in Marketing at the University of Bradford and holds a Master of Business Administration and BA(Hons) in Business and Marketing Management from the University of Gloucestershire, along with an Advanced Diploma in Business Administration and Marketing (Brand Management Specialization) from Seneca College of Applied Arts and Technology in Canada.

Her research interests focus on: digital and social media marketing; artificial intelligence; relationship marketing; and consumer behaviour. 

Contact

Email
r.sammut2@bradford.ac.uk
Phone
+441274 238083
Rachel Summut

Lecturer in Marketing

Dr Oluweseun Olabode

Lecturer (IB, M & B)

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Dr. Oluwaseun E. Olabode obtained her PhD in Marketing at the University of Leeds where she received the Dean's Prize for Achievement for PhD and award for the best postgraduate researcher engaged in teaching. She had her Master's degree in Business and Management (Distinction) from the University of Leeds and her undergraduate degree in Marketing (First Class Honours) from Covenant University, Nigeria.
Her main research interests are disruption, innovation, organizational strategy, organizational capabilities, and marketing management. Her work has been published in leading international scholarly journals such as International Marketing Review and Journal of Business Research and has been presented at various marketing conferences such as the 2022, 2021 and 2020 AMA Winter conferences and the 2021 CARISA supply chain summit. She also serves as ad-hoc reviewer for many academic journals.

She has extensive research and teaching experience from De Montfort University, Leicester, The University of Leeds, Leeds International Study Centre, and Lagos Business School. She has also worked in various industries and organisations both at home and abroad such as Arla Foods, Touchstone Limited, Study Group UK, First Bank, Nigeria, and the University of Lagos Holding Company.  

She is an Associate Fellow of the Higher Education Academy (AFHEA) and she currently facilitates modules on Interactive Services Marketing and Digital Marketing, Campaign Planning and Analytics at the University of Bradford. 

Contact

Email
o.e.olabode@bradford.ac.uk
Phone
+441274 238444
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Lecturer (IB, M & B)

Dr Jean-Marc Trouille

Senior Lecturer (IB, M & B)

Dr Jean-Marc Trouille

Dr Jean-Marc Trouille is the lead partner of the Jean Monnet Network ‘The EU, Africa and China in the Global Age’ (EU-EAC), and a participant in the Jean Monnet Network ‘The EU, Africa and Mediterranean Integration in the Global Age’ (AMENET). He has held a Jean Monnet Chair in European Economic Integration and European Business Management since 2004.

Jean-Marc studied at the Sorbonne University in Paris, where he specialised in the Economics of German-speaking Countries. His research in the field of European public policy, with emphasis on economic, industrial, competition and trade policies, is complemented by a comparative focus on the relationship of governments (in particular France, Germany and the UK) with industry and markets in the background of different varieties of capitalism co-existing within Europe.

He is the author or co-author of 38 academic articles in international journals including West European Politics, German Politics and Society, La Documentation française Problèmes économiques, Modern & Contemporary France, Dokumente, Frankreich Jahrbuch, and Environment and Planning C: Government and Policy. He has co-edited 1 book and contributed 24 chapters to collective volumes. In addition, he has written policy contributions to EU Commission Jean Monnet calls, contributions to practitioner journals, blogposts, and has paid other contributions for the press, broadcasting, and leading international fora for debate like The Global Observatory and Strife.

Recent publications and current projects include Franco-German economic and industrial cooperation in Europe, Franco-German cooperation in the Eurozone crisis, reciprocity in public procurement markets, EU industrial policy, business interest representation in the EU, and more recently, on regional economic integration in the EU’s Southern neighbourhood. He has carried out research with a number of research institutions such as the Franco-German Institute (Ludwigsburg), the French Institute of Foreign Relations (IFRI Paris-Brussels), the German Council on Foreign Relations (DGAP Berlin), the BMW Center at Georgetown University (Washington DC).

Jean-Marc has given more than 80 invited talks and keynote speeches in 25 countries. He frequently contributes to roundtable debates on current European affairs at various events, in guest lectures, and in the media. Geographic areas of interest include: the European Union, Germany, France, The Netherlands, Sub-Saharan Africa, and more specifically the East African Community. 

Contact

Email
j.m.l.trouille@bradford.ac.uk
Phone
+441274234345
Dr Jean-Marc Trouille

Senior Lecturer (IB, M & B)

Dr Sang-Bum Park

Lecturer in Strategic Management

Dr Sang-Bum Park

Dr. Sang-Bum Park is a Lecturer in International Business and Strategic Management at the School of Management at University of Bradford in the U.K. He achieved a Fellow status of the Higher Education Academy (FHEA) on September 2022. Prior to his current position, he worked as a research professor (postdoc) at Korea University, Seoul, South Korea. He obtained a Ph.D. in management from Korea University Business School. His dissertation is about corporate social responsibility (CSR) decoupling and the gap between firms’ adopted CSR policies and actual implementations, with an emphasis on family governance. He received an MA and a BA in sociology from Korea University. His research focuses on CSR/sustainability, family business, and international business. His works were presented in several academic conferences, including 2014, 2018, 2019, and 2020 Academy of Management (AOM) Annual Meetings, the 2014 and 2022 Annual International Conference of Strategic Management Society (SMS), the 2017 Academy of International Business (AIB) Annual Meeting, the 2016 Annual European International Business Association (EIBA) Conference, the 2015 Biennial Conference of Asia Academy of Management (AAOM) and the 2018 International Labor and Employment Relations Association (ILERA) World Congress. His works have been published in impactful academic journals, including the Business Strategy and the Environment (SSCI, 2018 Impact Factor: 6.381, JCR ranking: 10 in Business), and four papers are currently under the peer-review process. For the full list of his publications and conference presentations, please see the Google Scholar profile.

Contact

Email
s.park7@bradford.ac.uk
Phone
+441274 234017
Dr Sang-Bum Park

Lecturer in Strategic Management

Dr Banita Lal

Associate Professor

Dr Banita Lal

Dr. Banita Lal is an Associate Professor in Responsible Management, Director of the Masters in Management Portfolio and Programme Leader for the MSc Management programme. She gained her PhD from the Department of Information Systems, Computing and Mathematics at Brunel University, UK before moving on to work at Nottingham Trent University and the University of Bedfordshire. At the latter, Banita was Course Coordinator for the BSc (Hons) Business Studies and six pathway programmes and had overall responsibility for over five hundred students in the UK and Vietnam. She has been instrumental in new course development with a strong emphasis on employability and a practice-based approach to teaching and learning.

Banita's research interests are in the area of adoption and diffusion of technology and include: social media technology, ICT for Development and ICT-enabled flexible working arrangements. She has published in conferences and journals in the field of Information Systems which include: Information Systems Frontiers, Government Information Quarterly, Information Technology and People, the Americas Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS) and the Annual International Conference on Digital Government Research. Banita currently serves as a programme committee member for IFIP (International Federation for Information Processing) 8.6 Group - an international group concerned with the diffusion, adoption and implementation of information (and communication) technologies.

Banita has worked closely with local SMEs in consultancy projects and has enlisted their involvement on her courses in order to help develop students' understanding of the importance of making a valuable contribution to the local community and society. Banita has a wealth of experience in teaching on Undergraduate and Postgraduate programmes and endeavours to develop an inclusive environment for learning and development. Banita has taught Information Systems and general Business modules at Undergraduate and Postgraduate levels such as Information Systems Management, Information Systems, Organisations and Strategy, Digital Entrepreneurship Business Practice Explored, Research Skills and Dissertations. 

Contact

Email
b.lal1@bradford.ac.uk
Phone
+441274 238450
Dr Banita Lal

Associate Professor

Dr Elvira Ismagilova

Assistant Professor

Dr Elvira Ismagilova

Dr Elvira Ismagilova joined the School of Management at University of Bradford in December 2017 as a Lecturer in Marketing.

Elvira received her PhD in Business Management from Swansea University, UK (2017). She holds BSc in Applied Informatics in Economics from Udmurt State University, Russia and MSc in Economics, Accounting and Finance from Bristol University, UK.

Her research interests include consumer behaviour, electronic word of mouth and social media marketing. She participated and presented her research in various international and domestic conferences including I3E2016, BAM and AM.

Elvira has recently published a book by Springer. The book titled “Electronic Word of Mouth (eWOM) in the Marketing Context. A State of the Art Analysis and Future Directions”. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field.

Contact

Email
e.ismagilova@bradford.ac.uk
Phone
+441274 232373
Dr Elvira Ismagilova

Assistant Professor

Dr Rohitkumar Trivedi

Lecturer (IB,M&B)

Dr Rohitkumar Trivedi
Dr Rohit Trivedi is Associate Professor in Strategic Marketing and Director of Postgraduate Studies at School of Management, University of Bradford. Immediately prior to this, he was  Postdoctoral researcher with Chair of Marketing and Innovation at University of Hamburg (Germany) and Associate Professor of Marketing at MICA (Mudra Institute of Communications Ahmedabad,  India). He holds academic qualifications of M.Com, MBA, and PhD. 

 

 

 

 

Dr Trivedi has published research  papers in leading international peer-reviewed journals  including Psychology & Marketing, Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of  Cleaner  Production, Cyberpsychology Behavior & Social Networking, Information Sciences, and Journal of Marketing Management among others. He is also recipient of Best Research Paper Award in ‘8th International Entrepreneurship Forum’ organised by University of Essex, OECD and LEED. He is  currently serving as associate editor of International Journal of Emerging Markets. Dr. Trivedi’s research interests are in the area of green marketing,  integrated marketing communication, big data in social science, entrepreneurship, consumer  action  and decision-making, and strategic marketing. 
Dr Trivedi teaches MBA, Masters and  Undergraduate students a variety of Marketing, Multivariate  data analysis and  Entrepreneurship subjects, namely: Principles of Marketing, Strategic Marketing,  Marketing Simulation, Business Research Methods, Advanced Quantitative Research Methodologies, Social Entrepreneurship, Marketing in South Asia, Retail Marketing and Product and Brand  Management. With this, he has also designed and conducted Management Development Programs  and Faculty Development Programs  attracting participation from various corporates including Google, Mahindra & Mahindra, Cadila Healthcare, Viacomm 18, Kansai Nerolac, Eureka Forbes, Hafele,  Emami, DDB Mudra, Omnicom Global and Morrisons. He  also successfully completed major consulting assignments with various companies and institutes of national and international repute like  TTK Prestige, DDB Mudra, UNICEF, Accusol Technologies LLC and Omnicom Global.

Contact

Email
r.trivedi1@bradford.ac.uk
Phone
+441274 232210
Dr Rohitkumar Trivedi

Lecturer (IB,M&B)

Dr Kuttimani Tamilmani

Assistant Professor

Dr Kuttimani Tamilmani

Dr Kuttimani Tamilmani  joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).

Contact

Email
k.tamilmani@bradford.ac.uk
Dr Kuttimani Tamilmani

Assistant Professor

Dr Amy Nguyen

Lecturer in International Business & Strategic Management

Dr Amy Nguyen

Dr. Amy Linh Thuy Nguyen is a Lecturer in International Business & Strategic Management at the University of Bradford School of Management since January 2022. She is also a Program Leader for the BSc International Business & Management programme. Amy hold a PhD in Management (specialised in International Business) and a MSc in Global Marketing (Distinction) from the University of York, and a MA in Economics & Finance (Honours) from the University of Edinburgh. 

At Bradford, she is a Module Leader for the following UG modules: Current Issues in International Business; International Business Strategy; Cross-Cultural Management. Throughout her Doctorate study, Amy also acted as a Graduate Teaching Assistant and Guest Lecturer at both University of Leeds and University of York where she taught the following modules: Knowledge Information Systems (UG); Marketing Principles and Practice (UG); Quantitative Methods and Data Analysis (PG); Internationalisation in the Fashion Industry Context (PG); International Business Strategy (PG).   

Amy’s main research interests are in the areas of foreign direct investment, international trades, intellectual property rights (especially on the use of trademarks data), innovation, risk management strategies, knowledge transfer, and organisational learning. Amy has presented her research at a number of International Business and Business History conferences, where she was a recipient of the Top 3 Best Paper Award from Reading United Nations Conference on Trade & Development (UNCTAD) International Business Conference (Reading, UK/2019), and a finalist for the Best Doctoral Thesis Proposal at European International Business Academy (EIBA) Annual Conference (Leeds, UK/2019).    

Having had some industry experiences in both Vietnam and the UK (Australia & New Zealand Banking Group, United Nations Development Programme, Asia Scotland Institute, Total System Services), Amy is keen on bringing these industry experiences into her academic career.

Contact

Email
a.l.t.nguyen@bradford.ac.uk
Phone
+441274 238675
Dr Amy Nguyen

Lecturer in International Business & Strategic Management

Dr Joseph Danquah

Assistant Professor

Dr Joseph Danquah

Dr Joseph Kwadwo Danquah is a Human Resource and Human Capital Development with a research interest in human resource management/development, capacity building/development, SMEs development, strategic HR, managerial effectiveness, public/private sector Management, entrepreneurship and innovation. He has a multidisciplinary academic background and holds a degree in Agriculture Technology, Masters in human and organisational capacity building for development and PhD in Human Resource Development.

Dr Joseph is a researcher and currently a lecturer in human resource management and human resource development at the School of Management, Law and Social Sciences, University of Bradford. He lectures both undergraduate and postgraduate students.

Contact

Email
j.k.danquah1@bradford.ac.uk\n
Dr Joseph Danquah

Assistant Professor

Professor David Spicer

Professor of Small Business Development and Organisational Studies

David Spicer Portrait

David is Professor of Small Business Development and Organisational Studies and Director of Business and Community Engagement in the School of Management and leads on the development of the School’s programme and portfolio in respect of support for small business and entrepreneurship. As part of this David is leading Bradford’s contribution to the Help to Grow: Management programme, a nation-wide programme of government-funded support for growth in SMEs being led by school’s holding the Small Business Charter. He is also the University’s Enterprise and Entrepreneurship Champion and has responsibility for ensuring enterprise skills and opportunities for entrepreneurship development are available for students across the whole University.  David has over 20 years of experience in higher education and returned to Bradford (where he began his academic career) at the start of the 2019/20 academic year, having previously led the Business School at the University of Salford. David’s research interests include strategic learning, change and leadership, with a particular interest small forms and entrepreneurship. He is currently leading a major longitudinal study looking at small firm resilience in response to Covid-19. He has undertaken research and consultancy and delivered executive education in both SMEs and with large corporate firms. He currently teaches on both the Undergraduate and Postgraduate programmes within the School of Management. Twitter: @DavidPSpicer 

Contact

Email
d.p.spicer@bradford.ac.uk
Phone
+441274 232158
David Spicer Portrait

Professor of Small Business Development and Organisational Studies

Dr Hanqun Song

Associate Professor in Marketing

Dr Hanqun Song

Hanqun Song is an Associate Professor in Marketing at School of Management, University of Bradford. He is currently teaching EMBA, MSc and BSc modules in the areas of branding, marketing planning, and digital marketing. His research interests are around consumer behaviour in tourism and hospitality. He is also supervising PhD, DBA and MBA student thesis at School of Management.  

Contact

Email
h.song7@bradford.ac.uk
Phone
+441274 238644
Dr Hanqun Song

Associate Professor in Marketing

Dr Samuel Ogbeibu

Lecturer in International Business and Strategic Management

Dr Samuel Ogbeibu

Dr Ogbeibu Samuel is a Lecturer in International Business and Strategic Management in the Faculty of Management, Law and Social Sciences, of the University of Bradford, United Kingdom (UK). He holds a Doctor of Philosophy (Ph.D.) degree from the Universiti Tunku Abdul Rahman (UTAR), Malaysia, and a Master of Business Administration degree from the University of Wales (Prifysgol Cymru), Cardiff, UK. He was a Senior Lecturer in Management, at the department of Management, Marketing and Digital Business of Curtin University, Malaysia. He is a distinguished KEYNOTE Speaker who has delivered several keynote speeches at different internationally recognised conferences held in Malaysia, Thailand, Netherland, and in other regions of the world. His research focus is on Creativity, Innovation, Human Resource Management, Environmental Sustainability, Smart Technology, Artificial Intelligence, Robotics, and Algorithm (STARA), and business research methods. Dr Samuel Ogbeibu is a global winner of the 2019 EMERALD LITERATI AWARDS FOR EXCELLENCE for the highly commended article award. He made it into the list of "4 finalists" of the research and engagement ‘business, society and communities - early career researcher award 2021 for all Curtin University global campuses (Australia, Dubai, Malaysia, Mauritius, Singapore), and also won the Curtin University Malaysia Best Early Career Researcher Award 2021 (male category). He has published in (and is a reviewer panel member for) several top-tier journals (ABDC 'A'; ABS '3' and WOS Q1 ranked) such as the Journal of Cleaner Production, Business Strategy and the Environment, Journal of Business Research, Computers and Education, Current Psychology, Knowledge Management Research & Practice and others.

Contact

Email
s.ogbeibu@bradford.ac.uk
Phone
+441274 232349
Dr Samuel Ogbeibu

Lecturer in International Business and Strategic Management

Dr Kweku Adams

ssociate Professor in International Business & Management

Dr Kweku Adams, Associate Professor International Business & Management

Dr Kweku Adams is an Associate Professor in International Business & Management and the Programme Leader for the MSc International Business and Management at the Bradford School of Management. He is a Senior Fellow of the Higher Education Academy and holds MBA (Finance)- University of Bedfordshire, Master of Laws (LLM) - University of York, PhD (International Business Management) from Swansea University, among others. Dr. Adams has also held academic positions in North America. First, as a Lecturer in Strategy and Global Management at the Haskayne School of Business, University of Calgary and a Visiting Lecturer of Management at the University of Lethbridge School of Management in Calgary, Canada.

His research interests centre on international business/business strategy, specifically the management of headquarters-subsidiary relations, investigating the wider environmental, social governance and human rights challenges facing multinational corporations. His work has appeared in quality outlets such as Tourism Management, Journal of International Management, Technological Forecasting and Social Change, IEEE- Transactions on Engineering Management, Journal of Environmental Management, Journal of Business Research, Critical Perspectives on International Business, Thunderbird International Business Review, Resources Policy, Employee Relations, Strategic Change, amongst others. His work has also been presented at several academic and practitioner conferences.

 

In Africa, Dr Adams has been a visiting Professor of Management at the University of Education Kumasi, Ghana. He has successfully supervised several undergraduate and postgraduate dissertations across these three different continents particularly, Ghana, the UK, and Canada. He has examined several PhD theses in the UK, Canada, Ghana and Pakistan and is currently an external examiner at Middlesex University and the University of Suffolk.  

He has also been a member of several committees including EDI and awarding bodies, and he is currently on the External Examiners and External Experts sub-committee at the University of Bradford. He has also consulted for several for-profits and not-for-profit organisations including banks, building and construction firms, and multijurisdictional tax advisory services, among others, in Canada, UK, and Ghana.

He has been invited to speak at several universities, NGOs, faith-based organisations, and student union platforms on a wide range of local and global issues that engages his research expertise and professional experience. He is the founding president of the Ghana Scholarly Society in Europe – a learned society with a focus on finding solutions to challenging problems facing Africa.  

Dr Adams is currently on the Editorial Review Boards of the Thunderbird International Business Review and the Africa Journal of Management (AJG 2* Journals).

Contact

Email
k.adams3@bradford.ac.uk
Phone
+441274 232391
Dr Kweku Adams, Associate Professor International Business & Management

ssociate Professor in International Business & Management

Dr Nick Snowden

Director of MBA and Digital Learning

Dr Nick Snowden

I have over 25 years of experience as a senior lecturer, management trainer, and business consultant, and as MBA Director at Hull University Business School, successfully navigated two AMBA accreditations.

Having started working life as an entrepreneur, I progressed to sharing my time between my business interests and education, teaching in several local Universities and Colleges, in a range of contexts, while studying part-time for both my MBA (Henley) and PhD (Hull). I have worked with a wide range of organisations in the public, private and voluntary sectors, focusing on providing leadership and management development for senior leaders across the North of England.

My research interests are in the fields of organisational storytelling, solving ‘wicked’ problems, and whistleblowing in healthcare, and have recently worked with industry on organisational culture development, and EDI challenges in the renewable energy sector.

In my new role as Bradford MBA Director, I am excited to be working on such a prestigious programme, with colleagues that are so clearly committed to the vision of the Management School and University – a vision that I fully share. My goal is to enhance an already great programme with a further commitment to tangibly build the skills that our MBA graduates need to progress in their careers, to continue to grow our MBA community, and to provide progressive leaders from diverse backgrounds with access to the opportunities that high quality management education brings.

Contact

Email
n.c.snowden@bradford.ac.uk
Phone
+441274 232494
Dr Nick Snowden

Director of MBA and Digital Learning

George Madine

Assistant Professor

George Madine

George Madine recently joined Bradford University as an Assistant Professor in Leadership and Management on a full-time basis. Prior to this, George had taught on many modules at Bradford University around Psychology of Work, leadership, and management for many years. He has a DBA from Bradford University. George also has an extensive industry experience, having set up half a dozen of his own businesses and been a director of half a dozen more organisations from both the private and public sector. He has also been a business consultant and in the many organizations that he worked, the work has been varied but the constant theme of leadership and management kept shining through. George is excited to be joining the School of Management as Assistant Professor in Leadership and Management. As well as the teaching element in the Assistant Professor in Leadership and Management role, George will also be involved in working with local organizations to give students a career enhancing opportunity to work as business consultants.

Contact

Email
g.madine1@bradford.ac.uk
Phone
+441274 233051
George Madine

Assistant Professor

Dr Jyoti devi Mahadeo

Assistant Professor in Strategic Management and Leadership

Dr Jyoti devi Mahadeo

Dr Brinda Mahadeo is an Assistant Professor in Strategic Management and Leadership at the School of Management, University of Bradford.  She holds BA(Hons) and MA(Econ) from the University of Manchester, and PhD in Management from the University of Technology, Mauritius and the University of Nottingham. She completed her PG Cert in Academic Practice at the University of Auckland.  

Brinda has held various academic positions in Australasia at the University of Auckland, University of Tasmania and the Eastern Institute of Technology, and in Africa at the University of Mauritius and University of Technology, Mauritius. Her research is interdisciplinary in nature, and centres around the broad Corporate Governance theme. Her current research deals with board diversity and the paradox of shareholder and stakeholder primacy.  She has published in journals such as Business and Society, Journal of Business Ethics, Accounting, Auditing and Accountability Journal, and the Journal of International Business Education among others. 

She serves on the Editorial Board of the Journal of Business Ethics, and she made the list of 2021 JBE Top Reviewers. She had also been on several national and international funded research projects both as Principal Investigator and member.  

Contact

Email
j.d.mahadeo@bradford.ac.uk
Phone
+441274 232594
Dr Jyoti devi Mahadeo

Assistant Professor in Strategic Management and Leadership

Dr Boakye Boampong

Lecturer in International Business

Dr Boakye Boampong

Dr Boakye Boampong is a lecturer in International Business at the School of Management. He holds a PhD in Development Economics from the University of Bradford, an MSc in Project Planning and Management, a PGCE in Education, and a BSc (hons) in Land Economy. Prior to joining the University of Bradford, Boakye worked as a teacher in Secondary education having achieved Qualified Teacher Status (QTS) from the Department for Education, UK. Boakye’s research interests include exploring the effects of project risk management on project success particularly in development project environments, international business expansion and adaptiveness, strategic human resource management, stakeholder influence on project risk management and sustainable development. His work has been published in the Journal of International Development and he has successfully supervised several postgraduate dissertations across this area. Boakye is a member of several professional bodies (HEA, APM, CIPD) and has been invited to speak at several secondary schools, Government departments and NGOs both in Ghana and the UK. As a professional teacher, Boakye adopts a practice-based approach to teaching and learning and was very instrumental in identifying and developing potential during his time as a teacher in secondary education. His teaching interests are in International Business Strategy, Cross-cultural Management, Human Resource Management and Development, and Project Management.

Contact

Email
b.boampong2@bradford.ac.uk
Dr Boakye Boampong

Lecturer in International Business

Dr Muhammad Amjad

Dr Muhammad Amjad

Assistant Professor