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Marketing

BSc (Hons)



Typical offer for 2022

Duration

UCAS code

Suitable for applications.

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My placement year has been a great experience and has helped determine my future career path. I would definitely recommend doing a placement year to anybody. Maddie O'Dwyer, BSc (Hons) Marketing

Entry requirements

Typical offer - 112 UCAS tariff points.

We take into consideration a number of factors when assessing your application. It's not just about your grades; we take the time to understand your personal circumstances and make decisions based on your potential to thrive at university and beyond.

A levels

BBC - there are no subject specific requirements.

BTEC Extended Diploma

DMM - there are no subject specific requirements.

Applicants on Access Programmes

Meet UCAS tariff of 112 points. There are no subject specific requirements.

International Baccalaureate Requirements

112 points to include at least 2 HL subjects plus HL 3 or SL 4 in Maths.

Plus minimum of

GCSE English and Mathematics at grade C or 4 (equivalents accepted).

English language requirements

Minimum IELTS at 6.0 or the equivalent.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details. For further information on English Language requirements please see the dedicated international entry requirements page.

Progression requirements for degree programme

Pass each module and achieve a programme average of at least 40%.

If you do not meet the entry requirements for this course, our Foundation Year has a route to Marketing.

Advanced entry

If you are currently studying at another university and would like to transfer to the University of Bradford, this course accepts students into the second or third year. This is called advanced entry

Applications for advanced entry will be considered on a case-by-case basis and must include an official transcript (not a screenshot of a portal), all module descriptors, and relevant qualifications. Module descriptors must include learning outcomes.

Applications must be submitted through UCAS and the required documents emailed along with your UCAS Personal ID no later than 31 August prior to the course starting in September. Relevant documents should be emailed to admissions@bradford.ac.uk

Sandwich year

This 4-year programme offers you the opportunity to take up a placement year working in business in your third year.

Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you an invaluable opportunity to experience first-hand how business and management concepts are applied in practice, and to give you direct exposure to real issues in the workplace. It can also be done abroad.

The placement year is a vital part of your learning and will add significantly to your personal development, self-confidence, planning, communication and business acumen skills. Evidence suggests that students participating in work placements attain higher degree classifications and improved graduate employment prospects. You will be responsible for finding a placement opportunity; you will be fully supported by our dedicated work placements team who will advertise potential work placements, help you with applications, CV writing, interview techniques and in preparing for your time at work.

In a competitive graduate market, valuable experience and employability skills gained from a year’s work placement will differentiate you from the thousands of other graduates seeking work.

We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future.

The School of Management has an excellent network of organisations that offer placements including:

  • IBM
  • Vauxhall
  • NHS
  • GE Money
  • Arris (formerly PACE)
  • Enterprise Rent A Car
  • Cummins
  • Peugeot

Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business.

Learning and assessment

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.

University of Bradford School of Management awarded Times Higher Education Business School of the Year 2021

The Times Higher Education Awards recognise outstanding achievements in UK higher education. The School of Management was recognised for our focus on economic and social regeneration.

Our award citation states "During the pandemic, the school focused its initiatives on helping graduates from disadvantaged backgrounds navigate the disrupted jobs market and on providing support for local businesses dealing with crisis trading conditions...The judges commended Bradford’s “inspiring” support for students, alumni, schools and local businesses."

Find out more about our award

The School of Management was also named Business School of the Year 2020 by the Educate North Awards

Times Higher Education Business School of the Year 2021 badge

Study abroad

As a student at University of Bradford School of Management you'll have the opportunity to study abroad at one of our partner institutions around the world. This gives you international experience, exposure to a different culture and opportunities to network with students and academics at other leading business schools.

Study tours

Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).

These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.

Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities.

Study support

In our classrooms, we are actively using different online educational web-based simulations. Online simulations are recognised as an innovative and effective problem-based learning tool that allows the active participation of students as value creators, ensuring the application of strategic marketing and data analytics in a simulated business world scenario. This provides an unparalleled opportunity for students to apply their learning to practice. 

One example of this is DigiMark2Win, which takes students through a 6-8 week simulation where they act as a Senior Marketing Professional for a leading digital music company. Each simulation game allows five teams each representing a unique digital music company to compete against each other to develop a successful strategy and ultimately, make the most profit in the final period. Throughout the simulation, students are given the chance to practice and develop their digital marketing skills, while gaining a thorough understanding of marketing management, consumer behaviour and strategy development in a digital age. 

Research

There is a strong emphasis on delivering teaching that is informed by current research. 

Academics draw on their own research experiences and activities in informing teaching during lectures, focusing on the link between theory and practice. 

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.