Overview
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.
You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:
- consumer psychology and behaviour
- the interface of business with society and culture
- business economics
- strategic management
- market research
The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
Professional accreditation
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
Rankings
The University of Bradford is ranked 301-400 in the world for Business and Economics in the 2019 Times Higher Education World University Rankings.
Sandwich year
This 4-year programme offers you the opportunity to take up a placement year working in business in your third year.
Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you an invaluable opportunity to experience first-hand how business and management concepts are applied in practice, and to give you direct exposure to real issues in the workplace. It can also be done abroad.
The placement year is a vital part of your learning and will add significantly to your personal development, self-confidence, planning, communication and business acumen skills. Evidence suggests that students participating in work placements attain higher degree classifications and improved graduate employment prospects. You will be responsible for finding a placement opportunity; you will be fully supported by our dedicated work placements team who will advertise potential work placements, help you with applications, CV writing, interview techniques and in preparing for your time at work.
In a competitive graduate market, valuable experience and employability skills gained from a year’s work placement will differentiate you from the thousands of other graduates seeking work.
We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future.
The School of Management has an excellent network of organisations that offer placements including:
- IBM
- Vauxhall
- NHS
- GE Money
- Arris (formerly PACE)
- Enterprise Rent A Car
- Cummins
- Peugeot
Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business.
Learning and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.
Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.
Facilities
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As an undergraduate student at the School of Management, you can enjoy the benefits of being part of a vibrant city university and studying at our self-contained parkland campus with excellent links to everything West Yorkshire has to offer – including the Yorkshire Dales and Leeds city centre.
At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.
Study abroad
As a student at University of Bradford School of Management you'll have the opportunity to study abroad at one of our partner institutions around the world. This gives you international experience, exposure to a different culture and opportunities to network with students and academics at other leading business schools.
Study tours
Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).
These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.
Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities.