Overview
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.
You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:
- consumer psychology and behaviour
- the interface of business with society and culture
- business economics
- strategic management
- market research
The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
Professional accreditation
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
The University of Bradford has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Rankings
Times Higher Education Business School of the Year 2021
The Times Higher Education Awards recognise outstanding achievements in UK higher education. The School of Management was recognised for our focus on economic and social regeneration.
Our award citation states, "During the pandemic, the school focused its initiatives on helping graduates from disadvantaged backgrounds navigate the disrupted job market and on providing support for local businesses dealing with crisis trading conditions. The judges commended Bradford's "inspiring" support for students, alumni, schools and local businesses."
Find out more about our Times Higher Education Business School of the Year 2021 award
My placement year has been a great experience and has helped determine my future career path. I would definitely recommend doing a placement year to anybody.
Sandwich year
This 4-year programme offers you the opportunity to take up a placement year working in business in your third year.
Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you an invaluable opportunity to experience first-hand how business and management concepts are applied in practice, and to give you direct exposure to real issues in the workplace. It can also be done abroad.
The placement year is a vital part of your learning and will add significantly to your personal development, self-confidence, planning, communication and business acumen skills. Evidence suggests that students participating in work placements attain higher degree classifications and improved graduate employment prospects. You will be responsible for finding a placement opportunity; you will be fully supported by our dedicated work placements team who will advertise potential work placements, help you with applications, CV writing, interview techniques and in preparing for your time at work.
In a competitive graduate market, valuable experience and employability skills gained from a year’s work placement will differentiate you from the thousands of other graduates seeking work.
We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future.
The School of Management has an excellent network of organisations that offer placements including:
- IBM
- Vauxhall
- NHS
- GE Money
- Arris (formerly PACE)
- Enterprise Rent A Car
- Cummins
- Peugeot
Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business.
Learning and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.
Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.
Career support
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
AWS Academy program from Amazon Web Services (AWS)
The School of Management has joined the prestigious worldwide AWS Academy program from Amazon Web Services (AWS). All students will be given an opportunity to enhance their employability skills, helping to make them ready for the world of work.
AWS Academy is a global program that provides educational institutions with access to cloud computing content to support student learning in a competitive digital workplace. As a member of the AWS Academy, the University of Bradford will help students become proficient and certified in the use of AWS technologies and ready to join the dynamic cloud IT workforce.
All learners will have the opportunity to seek professional certification with the skills gained through AWS Academy content, delivered by University staff that are AWS Academy accredited.
Career Booster
During your time studying at the Faculty of Management, Law and Social Sciences you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme offers you the opportunity to gain certificates in:
- The European Computer Driving License (ECDL) - the benchmark for digital literacy
- Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills
- Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager
- Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.
In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.
Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.
Career prospects
Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.
Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.
Study abroad
As a student at University of Bradford School of Management you'll have the opportunity to study abroad at one of our partner institutions around the world. This gives you international experience, exposure to a different culture and opportunities to network with students and academics at other leading business schools.
Study tours
Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).
These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.
Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities.
Study support
In our classrooms, we are actively using different online educational web-based simulations. Online simulations are recognised as an innovative and effective problem-based learning tool that allows the active participation of students as value creators, ensuring the application of strategic marketing and data analytics in a simulated business world scenario. This provides an unparalleled opportunity for students to apply their learning to practice.
One example of this is DigiMark2Win, which takes students through a 6-8 week simulation where they act as a Senior Marketing Professional for a leading digital music company. Each simulation game allows five teams each representing a unique digital music company to compete against each other to develop a successful strategy and ultimately, make the most profit in the final period. Throughout the simulation, students are given the chance to practice and develop their digital marketing skills, while gaining a thorough understanding of marketing management, consumer behaviour and strategy development in a digital age.
Research
There is a strong emphasis on delivering teaching that is informed by current research.
Academics draw on their own research experiences and activities in informing teaching during lectures, focusing on the link between theory and practice.