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Overview of the University of Bradford Strategy 2020-25

Shaping our Future: University Strategy 2020-25

This page provides the headlines of the University Strategy 2020-25. The Strategy will be supported by four sub-strategies (Learning, Teaching & Student Experience; Research and Innovation; Equality, Diversity and Inclusion; and Business and Community Engagement). These are, in turn, underpinned by four enabling strategies (People; Brand, Communications and Marketing; Estates and Infrastructure; and Finance and Performance).

In early 2020, the University was engaged in a series of staff workshops and wider consultations to bring these strategies to life. The need to focus on Covid-19 response, recovery planning and the continued but safe operation of the University campus has interrupted this but work has still progressed in order to launch later this year. While we plan for the safe resumption of life on campus it is important that we continue to put in place the building blocks for the University’s future prosperity and success and we look forward to sharing this with you soon.

Our Mission

To drive sustainable social and economic development through outstanding teaching, research and innovation.

Students in a lecture
Student at the computer

Our Vision

Our vision is a world of inclusion and equality of opportunity where people want to, and can, make a difference. We want to be known as the place to be to make that difference.

Our Approach


People are our greatest asset. We will harness the ability and power of staff, students, alumni and stakeholders to deliver our strategic objectives.


We are the centre of a great, passionate and diverse city. We will play a crucial role in placemaking for Bradford and the wider region.

UoB staff member accepting a prize.


We will create a confident, high-performance culture that recognises and celebrates excellence and success, and which supports our people to deliver our strategic objectives.

Our Priorities

  • Learning, Teaching & Student Experience
  • Research & Innovation
  • Equality, Diversity & Inclusion
  • Business & Community Engagement
Shirley Congdon talking on stage

Our Values


Excellence is at the heart of everything we do.


Diversity is a source of strength and must be understood, valued, supported and leveraged.


Trust is the foundation of our relationship, underpinned by integrity in all we do.


We give invention light to celebrate creativity and innovation.