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University of Bradford receives £50k from Emerald Foundation


The University of Bradford has received a donation of £50k from the Emerald Foundation to fund full fee MSc scholarships.

The generous donation has allowed five scholarships to be offered to high-achieving graduates, providing support and encouragement to progress into postgraduate study at the School of Management.

The Emerald Foundation is the charitable arm of Emerald Group Publishing Limited (EGPL), a scholarly publisher of academic journals and books which manages a portfolio of more than 290 journals and over 2650 books and book series volumes.

The Emerald Foundation budgets a significant sum annually for the purpose of supporting charities in the fields of the performing arts and sport, particularly for young persons and animal welfare, within West Yorkshire.

Chairman of the Emerald Foundation, Dr Keith Howard, believes the highest rewards are found when people are encouraged to unlock their intrinsic ability, saying: “It’s all about ‘intellectual return”.

Keith has a long history with the University of Bradford. For five years, he directed the largest and most successful doctoral programme in Western Europe, completing numerous publications in the field of research and management science while at Bradford: “As the owner of Emerald Group Publishing Limited, I realised that the Company and the University would both be celebrating their 50th anniversary in the same year, and so felt this was the perfect opportunity to help others achieve their goals; and I was therefore was inspired to make the £50k donation.”

All five scholarship students are now on their way to brighter careers, with their postgraduate study well underway. Aisha Hussain says her MSc in Finance and Investment is giving her insight into the future of finance and improving her career prospects: “If you look at it, everywhere has a finance department, from the smallest to the largest of companies.”

Michela Takyie is now on her way to becoming a Pharmaceutical Manager after she completes her MSc in International Business and Management. Milan Patel is enjoying developing a more refined knowledge of international marketing principles with an MSc in International Marketing.

Yusuf Mohammad Ali, MSc in International Business and Management, explained how the scholarship has impacted him: “Being awarded the scholarship has accelerated my career path to becoming a social economist – I can see how technology has impacted on communities and future growth trends.”

Elena Kremasta ,MSc in Strategic Marketing, said: “Having previously studied Psychology, I have an interest in human behaviour and, naturally, when combined with a passion for marketing, this translates to an interest in consumer behaviour. This was my main drive, to pursue a Masters in Strategic Marketing at the School of Management. The Emerald Scholarship has provided me with a platform to do this. I will now have the education and foundation to pursue my aspirations, and supports my ambition of acquiring a PhD within Behavioural Economics.”

Emerald Publishing’s Head of HR, Katy Snell, completed an MBA sponsored by Emerald in 2009: “It was Keith’s long relationship with the University of Bradford which encouraged me to undertake the MBA, which has helped me develop a deeper and more business wide knowledge.”

Picture shows Chairman of the Emerald Foundation, Dr Keith Howard, at the University meeting students who have been awarded scholarships.

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