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University of Bradford named as back-of-shirt sponsor for Bradford City AFC


Two people holding a football shirt

The University of Bradford has been named as the official back-of-shirt sponsor for Bradford City AFC for the 2023/24 season and beyond, in a deal set to last at least three seasons. 

The University of Bradford became officially partnered with the club last summer, when a four-year deal saw the launch of the University of Bradford Stadium. 

Professor Shirley Congdon, Vice-Chancellor of the University of Bradford, said: "To be announced as the new back of shirt sponsor for Bradford City is a proud moment for us here at the University of Bradford. Working in partnership with Bradford City has been, and continues to be fruitful for the region as we come together to work with the community of Bradford and the young people of the city. Seeing the name of the city's university on both the players and the fans who are so proud to support their club will be fantastic as our partnership grows and develops." 

This agreement signifies the latest development in a partnership which pledges to unlock community opportunities across the district, and will see the University’s branding take pride of place on the rear of the Bantams’ playing and replica jerseys for at least the next three seasons.  

It follows last week’s news that fellow club partner, Mitton Group, would be ending a seven-year spell as the club’s back of shirt sponsor, and comes ahead of next week’s unveiling of City’s 2023/24 home kit. 

City’s chief commercial officer, Davide Longo, said: “We are delighted to be further strengthening an already significant partnership with the University of Bradford, in a deal which will see them become our official back of shirt sponsor for the next three years.  

“Working with Bradford-based businesses and other key pillars from across the district is hugely important for us, and this agreement signifies the start of another exciting period for the club, partnered with University of Bradford. 

“The first year of our partnership has already proved highly beneficial, not only for the two parties but also for thousands of individuals across the district, as we continue to harness and nurture the young talent this city has.  

“I would like to take this opportunity to thank Vice-Chancellor Professor Shirley Congdon and the brilliant staff at the University for their hard work and fantastic support, and for sharing our vision and many of our core values, which has in turn allowed this partnership to flourish.  

“We are looking forward to what the next three years hold - and, of course, seeing the University of Bradford’s name on the rear of our playing and replica shirts.”