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Mohamad Shukor Ariffin appointed CEO of Big Tree Outdoor


Many congratulations to Bradford alumnus Mohamad Shukor Ariffin who was recently appointed as the new Chief Executive Officer of Big Tree Outdoor (BTO). BTO is part of the Media Prima Berhad ('Media Prima' or 'the Group'), Malaysia's largest integrated media group.

In his new role, Mohamad will focus on strengthening the core business of BTO, Malaysia’s leading out-of-home advertising company, while pursuing new opportunities in line with Media Prima’s long-term growth strategies.

Mohamad's success has been outlined from the fact he was only appointed as the company's COO in June 2017. He joined the company as corporate affairs and Business Development Manager in April 2003 and was later promoted to General Manager of business development and corporate planning in September 2009 before becoming General Manager of operations in October 2011.

Mohamad graduated from the University of Bradford with a BSc (Honours) in Social Sciences (Economics) in 1993.

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