Bradford shortlisted for national student recruitment award
The University of Bradford has been shortlisted for the Outstanding Student Admissions Strategy category in the Times Higher Education Leadership and Management Awards.
The awards presentation ceremony will take place on Thursday 22 June at the Grosvenor House Hotel, Park Lane, London.
The University's strategy involved fundamental changes to the team’s structure and strategy, including a commercial focus and significantly enhancing management and leadership capacity and capability within the team. The new strategy developed market segmentation and an account management approach which fed into customer relationship management (CRM) systems.
Collaborating with the CRM team, the UK and EU Recruitment team carried out a detailed review of all UK schools and colleges so they could more strategically direct resources to support the University’s strategy of raising entry tariff and expanding the geographical intake of students.
The strong leadership and management within the team, along with the implementation of an account management strategy, have transformed the team into a proactive sales-focused operation with the ability to cover the entire UK.
The new approach has led to an increase in the number of leads being converted into enrolled students.