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School of Management professor contributes to book on circular economy for Ellen MacArthur Foundation

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An expert in circular economy at School of Management has written a chapter in a book being published by the Ellen MacArthur Foundation - an official partner of the University of Bradford.

Peter Hopkinson, who is Professor of Innovation and Environmental Strategy, has written the chapter in A New Dynamic 2: Effective systems in a circular economy. The book analyses and seeks to provide insights into a new regenerative framework for economic prosperity.

Working with Markus Zils and Phil Hawkins, Prof Hopkinson wrote Challenges and capabilities for scaling up circular economy business models - A change in management perspective.

Prof Hopkinson, who set up and runs the Global Distance Learning MBA in Innovation, Enterprise and Circular Economy, said: “In the chapter we examine the increasing number of successful circular economy business models.

“The question is no longer whether the economic opportunities are there, but rather how to manage the transition from a linear to a circular model.”

The Ellen MacArthur Foundation's publication series A New Dynamic invites key thinkers, business leaders and academics to share their latest ideas and research on circular economy topics. Each volume tackles a specific theme and reflects on the potential and implications of a regenerative economic framework.

The second book in the series reflects on the necessity to develop a whole-system approach to re-thinking the global economy.

Eighteen authors from different horizons, from architecture to farming, share their methodology and provide real life case studies illustrating the application of circular economy principles and their potential.

Their aim is to see beyond the boundaries of their respective areas of expertise, and establish the necessary connections to re-think the current development path.

The University of Bradford and Ellen MacArthur Foundation has created an ambitious academic partnership to support and develop teaching and research programmes around the circular economy.

The University of Bradford’s new £6m re:centre is a hub for research, knowledge transfer, education and business activities around the circular economy.

For more details about the book or to preorder a copy.

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