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School of Management hosting ESRC seminar on women professionals and leaders in the media


The University of Bradford School of Management is hosting the fifth seminar in the Economic and Social Research Council (ESRC) Seminar Series on Wednesday, March 16.

The theme of the seminar is 'Challenging Gendered Media Mis(s)Representations of Women Professionals & Leaders'.

Coordinated by Bradford School of Management Human Resource Management lecturer Dr Jannine Williams, it is the fifth seminar in the series will focus on theories and methodologies for challenging gendered media representations.

It will explore visual methods and approaches to analysing social media which can inform Management and Business Studies scholars interested in interrogating gendered media representations and contribute to Management and Business curricula, research and practice.

Dr Williams said: "The media is a powerful player in the promotion or otherwise of gender equality worldwide and media representations of women have great impact on how women are viewed and view themselves.

"However, a continued media focus on women's gender, not competence, ignores women's achievements as leaders and professionals, misrepresenting their ability, contribution and advancement. This innovative seminar series explores, examines and challenges how media shapes and influences the way in which women are represented as professionals and leaders."

The theme of the ESRC Seminar Series is Multi-disciplinary Approaches: Analysing Media Text and Visual Methods.

This seminar series is a collaborative project with Lancaster University, Northumbria University and Bradford University, and is running between October 2014 to June 2017.

Dr Williams added: "Unique in bringing together leading international researchers, journalists, lobbyists and those committed to the progress of women professionals and leaders, this series aims to raise awareness and understanding of gendered stereotypes of women and their effects; challenge the gendered construction of women leaders in the media; identify future research agendas for academics and practitioners in management and business."

The seminar will examine multidisciplinary approaches to the analysis of media text and visual methods.

The speakers on March 16 at Bradford will include:

Professor Loubna Skalli Hanna

Professor at California University's Washington Center, DC, USA. Loubna is an international scholar and consultant with area expertise in gender, youth, media and the politics of development in the Middle East and North Africa. She has an extensive record of publications that include books, referred journal articles and chapters in edited books and encyclopedias.

Dr Sarah Robinson

Dr Sarah Robinson is Reader Organisation Studies at the Adam Smith Business School, University of Glasgow. Sarah’s interests include developing visual methodologies for the study of websites and multi-modal representations of organisations. She is also interested in historical and hermeneutic approaches to leadership and management studies. She is currently researching media representations of Scottish political women over a 25 year timeframe.

Professor Janne Tienari

Janne Tienari is Professor of Organization and Management at Aalto University School of Business, Helsinki, Finland. Tienari’s research and teaching interests include gender studies, strategy work, managing multinational corporations, mergers and acquisitions, branding and media, and changing academia. His latest passion is to understand management, new generations, and the future. His work has been published in leading organization and management studies journals.

Dr Pasi Ahonen

Pasi Ahonen is a Lecturer in Management at Essex Business School, University of Essex, UK. Pasi’s research interests include rethinking diversity and difference in organizations; temporality, history and memory in organizational settings, and organizations and work in the media. His work has been published in leading management and organization journals as well as edited collections

To reserve a place email Professor Carole Elliott at:

Find out more about the Economic and Social Research Council (ESRC).

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