The case study module has given me insight into the practical application of my marketing skills and techniques, and how to incorporate them into real-life business projects.
Learning and assessment
The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.
Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.
Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).
These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.
Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities
You'll be allocated a Personal Academic Tutor, who will provide you with personal guidance and support.
Module leaders and tutors are accessible, providing office hours and appointments in order to support your learning beyond class contact.
The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management, Law and Social Sciences, established to support our students to maximise their academic learning (e.g assignments and examinations), as well as help overseas students adapt quickly to UK academic requirements.
The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.
These are in addition to the wide range of student support that is offered by the University of Bradford at the City Campus.
The strong research culture of the School of Management faculty informs the teaching and learning of our students.
Our extensive industry networks provide the avenue for application of this knowledge.