Rachel Shrimpton
Biography
Dr Rachel (Sammut) Shrimpton is an Assistant Professor in Marketing and the Director of the MBA programmes within the Faculty of Management, Sciences and Engineering at the University of Bradford. She also serves as Programme Leader for the School of Management’s Help to Grow: Management programme - a government-funded national initiative supporting SME growth delivered by Small Business Charter-accredited business schools.
Before joining the University of Bradford in 2021, Rachel spent nearly a decade working as a marketing consultant for leading digital agencies in the UK and Canada. This professional background underpins her learner-focused teaching philosophy, which emphasises the practical application of knowledge to real-world contexts.
Rachel holds a PhD in Marketing from the University of Bradford, an MBA, and a BA (Hons) in Business and Marketing Management from the University of Gloucestershire. Her research and teaching interests centre on digital marketing, consumer behaviour, and the role of conversational artificial intelligence in shaping user relationships and experiences.
Research
Teaching
Drawing on nearly a decade of industry experience consulting with Digital Marketing agencies across the UK and Canada, Rachel has a wealth of practical knowledge in the areas of Digital and Content Marketing, Consumer Behaviour, and Marketing strategy and management.
Rachel has taught Digital Marketing and Marketing Strategy modules at both Undergraduate and Postgraduate levels, such as Digital and Social Media Marketing, Digital Campaign Planning and Content Management, and Marketing Management and Strategy in a Digital Age.
Modules
- Marketing Management and Strategy in a Digital Age - MAR5011-B
- Digital Campaign Planning and Content Management - MAR6014-B
- Digital and Social Media Marketing - MAR5013-B
- Study Abroad Experience - MAL5010-Z
Professional activities
Education (4)
- University of Gloucestershire - BA (Hons) Business and Marketing Management
- University of Gloucestershire - MBA
- Seneca College of Applied Arts and Technology - Certificate Diploma - Web and Graphic Design
- Seneca College of Applied Arts and Technology - Advanced Diploma - Business and Marketing Management