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Rachel Sammut joined the School of Management at University of Bradford in September 2021 as a Lecturer in Marketing. She is currently completing her PhD in Marketing at the University of Bradford and holds a Master of Business Administration and BA(Hons) in Business and Marketing Management from the University of Gloucestershire, along with an Advanced Diploma in Business Administration and Marketing (Brand Management Specialization) from Seneca College of Applied Arts and Technology in Canada.

Her research interests focus on: digital and social media marketing; artificial intelligence; relationship marketing; and consumer behaviour. 


Artificial Intelligence, Digital Marketing, Social Media Marketing, Consumer Behaviour


Teaching interests

Drawing on nearly a decade of industry experience consulting with Digital Marketing agencies across the UK and Canada, Rachel has a wealth of practical knowledge on Digital and Content Marketing, Consumer Behaviour, and Marketing strategy and management. 

Rachel has taught Digital Marketing and Marketing Strategy modules at Undergraduate level such as Digital and Social Media Marketing, Digital Campaign Planning and Content Management, and Marketing Management and Strategy in a Digital Age.