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Dr. Paul Fleetwood

Information about Dr. Paul Fleetwood at the University of Bradford.

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Prior to earning degrees in Psychology and Sociology, Social Research Methods, and the completion of my PhD, I worked extensively in the private and public sectors in South Africa, the USA, and UK. These experiences inform my approach to the subjects I research and teach, where it is always important to me to link academic theory to real-world outcomes.


My research interests are diverse, ranging from the practical implications of neurodiversity, to the role of technology in contemporary advertising, to shifting conceptions of consumption in late modernity. I have a particular interest in phenomenology, which has led me to investigate subjects such as the accelerated appropriation of music subcultures and the social implications of online fetish subcultures. Likewise, I employ a variety of quantitative and qualitative methodologies when conducting research and analysing data, reflecting my dual background in Psychology and Sociology. At present I am investigating the privacy/personalisation paradox: the tension between improved products and services based on personalised recommendations and the privacy implications of surrendering personal data to achieve these improvements.


Details on teaching interests, highlights and modules are available for Dr. Paul Fleetwood as follows:

Teaching interests

A STAR-award winning lecturer, my approach to teaching is to link theoretical concepts and sociological research to the lived experiences of students. My main goal is to inspire students to look afresh at an ever-changing social world. I co-teach a wide variety of subjects in Sociology and Criminology and lead a module on the Sociology of Education.