Dr. Mahnaz Mansoor

Biography

Dr. Mahnaz Mansoor is an assistant professor of marketing at the University of Bradford, United Kingdom. She has a PhD and an MS in Marketing with a gold medal and distinction certificate. As an accomplished marketing professional with three years of industry experience and over ten years of teaching experience in the higher education sector, she has contributed significantly to teaching, research, and academic development.

Dr. Mahnaz's research work has been published in several SSCI-listed international journals like the Journal of Business Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Government Information Quarterly, Business Strategy and the Environment, among others with a significant contribution in the areas of Digital and Masstige marketing, brand evangelism, consumers' pro-environmental/sustainable/choice behaviors etc. She is an Associate editor of the International Journal of Consumer Studies. She also serves as a peer reviewer for several leading ABS journals. Dr. Mansoor has also received the Best Young Researcher Award 2024 from the Higher Education Commission of Pakistan (HEC), recognizing her research contributions. She served as an active member of the Departmental Research Committee and has effectively supervised numerous undergraduate and graduate projects/theses. 

Dr Mansoor teaches Digital Marketing and Sustainability Marketing Modules. She has been actively engaged with academic and professional communities. As a member of the Board of Studies and the Board of Faculty, she introduced new Modules and Programs at undergraduate and graduate levels. She also served as a key contributor to the National Business Education Accreditation Council (NBEAC) committee. Her involvement focused on on curriculum development, accreditation processes, and ensuring academic programs align with industry standards. Dr. Mansoor continues to inspire students and researchers through her dedication to marketing education, research excellence, and professional development.

Research

Sustainability marketing, Digital Marketing, Consumer Behavior, Masstige Marketing, Brand Management, Energy Efficiency, AI-driven Societies, Sustainable Digital Practices

Teaching

Modules Taught as Module Leader: Marketing Management, Consumer Behavior; Sustainability marketing, Integrated Marketing Communications; Advertising, Digital Marketing, Campaign Planning and Analytics, Services Marketing, Strategic Marketing; Branding, Issues in International Marketing, Advance Research methods, Business Analytics in Marketing, Advance Techniques in Data Analysis

Modules

• Module Leader-Service Marketing - MAR7515-B
• Module Development- Integrated Marketing Communication at Hamdard University Islamabad Campus - MKT 611
• Module Development- Social Media Marketing at Hamdard University Islamabad Campus - MKT 657
• Module Leader-Digital Marketing, Campaign Planning and Analytics - MAR7511-B
• Module Development- Sustainability Marketing at Hamdard University Islamabad Campus - MKT 738

Professional activities

Publications