Dr. Mahnaz Mansoor,

mmansoo5@bradford.ac.uk

Biography

Dr. Mahnaz Mansoor is an assistant professor of marketing at the University of Bradford, United Kingdom. She has a Ph.D. in Marketing (2022) and an MS in Marketing (2018) with a gold medal and distinction certificate. As an accomplished marketing professional with three years of industry experience and about 10 years of teaching experience in the higher education sector, her teaching philosophy is rooted in fostering critical thinking and creativity among students. She believes in interactive classroom discussions, innovative pedagogical approaches, and practical application of theoretical concepts to real-world scenarios. Her commitment to creating an inclusive and engaging learning environment empowers students to apply quantitative methods to solve real-world marketing problems, thus aligning with the quantitative skills required for this role. Her dedication to mentorship extends beyond academic excellence to nurturing skills and professional growth in students. In addition, Dr. Mahnaz has been actively engaged with academic and professional communities. She has been an active member of the Board of Studies and the Board of Faculty, where she introduced new Modules and Programs at undergraduate and Graduate levels. Apart from teaching accomplishments, she has been an active member of the Departmental Research Committee. She has effectively supervised numerous undergraduate and graduate projects/theses and published research papers in SSCI-listed international journals like the Journal of Business Research, Journal of Cleaner Production, Government Information Quarterly, Business Strategy and the Environment, Journal of Environmental Planning and Management, Journal of Global Fashion Marketing, Journal of Islamic Marketing, etc., and made significant contributions to various fields, including energy efficiency, consumers' choice behavior, brand evangelism, Digital and Masstige marketing, pro-environmental/sustainable behavior, etc. Along with her scholarly contribution, she has extensive experience as a peer reviewer and has the privilege of evaluating submissions for more than a dozen reputable ABS 4*, 3*, and 2* journals.