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Dr. Mahnaz Mansoor

Information about Dr. Mahnaz Mansoor at the University of Bradford.

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Biography

Dr. Mahnaz Mansoor is an assistant professor of marketing at the University of Bradford, United Kingdom. She has a Ph.D. in Marketing (2022) and an MS in Marketing (2018) with a gold medal and distinction certificate. As an accomplished marketing professional with three years of industry experience and about 10 years of teaching experience in the higher education sector, her teaching philosophy is rooted in fostering critical thinking and creativity among students. She believes in interactive classroom discussions, innovative pedagogical approaches, and practical application of theoretical concepts to real-world scenarios. Her commitment to creating an inclusive and engaging learning environment empowers students to apply quantitative methods to solve real-world marketing problems, thus aligning with the quantitative skills required for this role. Her dedication to mentorship extends beyond academic excellence to nurturing skills and professional growth in students. In addition, Dr. Mahnaz has been actively engaged with academic and professional communities. She has been an active member of the Board of Studies and the Board of Faculty, where she introduced new Modules and Programs at undergraduate and Graduate levels. Apart from teaching accomplishments, she has been an active member of the Departmental Research Committee. She has effectively supervised numerous undergraduate and graduate projects/theses and published research papers in SSCI-listed international journals like the Journal of Business Research, Journal of Cleaner Production, Government Information Quarterly, Business Strategy and the Environment, Journal of Environmental Planning and Management, Journal of Global Fashion Marketing, Journal of Islamic Marketing, etc., and made significant contributions to various fields, including energy efficiency, consumers' choice behavior, brand evangelism, Digital and Masstige marketing, pro-environmental/sustainable behavior, etc. Along with her scholarly contribution, she has extensive experience as a peer reviewer and has the privilege of evaluating submissions for more than a dozen reputable ABS 4*, 3*, and 2* journals.

Research

Sustainability marketing, Digital Marketing, Consumer Behavior, Masstige Marketing, Brand Management, Energy Efficiency, AI-driven Societies, Sustainable Digital Practices

Teaching

Details on teaching interests, highlights and modules are available for Dr. Mahnaz Mansoor as follows:

Teaching interests

Modules Taught as Module Leader: Marketing Management, Consumer Behavior; Sustainability marketing, Integrated Marketing Communications; Advertising, Digital Marketing, Campaign Planning and Analytics, Services Marketing, Strategic Marketing; Branding, Issues in International Marketing, Advance Research methods, Business Analytics in Marketing, Advance Techniques in Data Analysis

Teaching modules

Information about programme modules taught by Dr. Mahnaz Mansoor.
Title Subject Module code Year

Professional activities

Information about education, employment and areas of particular interest for Dr. Mahnaz Mansoor is as follows:

Publications

There are 1 publications involving or that are attributed to Dr. Mahnaz Mansoor.

Uncategorised publications

Dr. Mahnaz Mansoor has 1 publication(s) listed under uncategorised publications.
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