Dr. Mahnaz Mansoor

Biography

Dr. Mahnaz Mansoor is an assistant professor of marketing at the University of Bradford, United Kingdom. She has a PhD and an MS in Marketing with a gold medal and distinction certificate. As an accomplished marketing professional with three years of industry experience and over ten years of teaching experience in the higher education sector, she has contributed significantly to teaching, research, and academic development.

Her main research interests are Digital and AI-enabled Marketing, Masstige marketing, Brand/Destination Evangelism, Consumers' Pro-Environmental/Sustainable/Choice and Sufficiency Behaviors.  Her work has been published in several leading international scholarly journals like the Journal of Business Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Government Information Quarterly, Business Strategy and the Environment, International Journal of Consumer Studies, among others. Her work is also presented in various leading international conferences, such as the 2025 AMA Marketing and Public Policy Conference, the 2025 British Academy of Management (BAM) Conference, the 6th Conference on Managing Tourism Across Countries (MTCON2025), the 52nd Academy of Marketing conference 2019, and the 78th Annual Meeting of the Academy of Management 2018. She is an Associate Editor of the International Journal of Consumer Studies. She also serves as a peer reviewer for several leading academic journals.

She has also received the Best Young Researcher Award 2024 from the Higher Education Commission of Pakistan (HEC), recognizing her research contributions. She served as an active member of the Departmental Research Committee and has effectively supervised numerous undergraduate, graduate, and postgraduate projects/theses. She is a member of the Academy of Marketing Science (AMS), Academy of Marketing Association (AMA), an Amazon Web Services (AWS) Academy Educator, and a Fellow of the Higher Education Academy (FHEA), Higher Education Commission (HEC), Pakistan.

She leads Digital Marketing, Analytics, and Sustainability Marketing Modules. She has been actively engaged with academic and professional communities. As a member of the Board of Studies and the Board of Faculty, she introduced new Modules and Programs at undergraduate and graduate levels. She also served as a key contributor to the National Business Education Accreditation Council (NBEAC) committee. Her involvement focused on curriculum development, accreditation processes, and ensuring academic programs align with industry standards. Dr. Mansoor continues to inspire students and researchers through her dedication to marketing education, research excellence, and professional development.

Research

Sustainability marketing, Digital Marketing, Consumer Behavior, Masstige Marketing, Brand Management, Energy Efficiency, AI-driven Societies, Sustainable Digital Practices

Teaching

Modules Taught as Module Leader: Digital Marketing, Campaign Planning and Analytics, Digital Marketing Metrics,  Business Analytics in Marketing, Advanced Techniques in Data Analysis, Services Marketing, Consumer Behavior,  Sustainability Marketing, Integrated Marketing Communications,  Strategic Marketing, Branding and Advertising, Issues in International Marketing, Advanced Research Methods

Modules

• Module Leader-Service Marketing at university of Bradford - MAR7515-B
• Module Development- Integrated Marketing Communication at Hamdard University Islamabad Campus - MKT 611
• Module Development- Digital and Social Media Marketing at Hamdard University Islamabad Campus - MKT 657
• Module Leader-Digital Marketing, Campaign Planning and Analytics at University of Bradford - MAR7511-B
• Module Development- Sustainability Marketing at Hamdard University Islamabad Campus - MKT 738
• Digital Marketing Metrics at University of Bradford - MAR7509-A

Professional activities

Publications