Dr. Kamran Mahroof
Associate Professor
- Area
- School of ManagementFaculty of Mgmt, Law & Social Sciences
- Phone

Biography
Dr Kamran Mahroof is an Associate Professor of Supply Chain Analytics and Programme Leader for the MSc in the Applied Artificial Intelligence and Data Analytics programme, at the University of Bradford, School of Management. He has extensive industry experience having worked in various role for leading organisations, most recently for Morrisons Plc, where he led various productivity initiatives in Logistics. Kamran continues to hold a strong connection in several industries through his ongoing research. His industrial experience has helped shape his research interests, whereby he is actively researching in the areas of Supply Chain Management, Circular Economy, Artificial Intelligence (AI) and the Societal Impact of Emerging Technologies. He regularly publishes in high quality, high impact peer-reviewed journals, such as International Journal of Production Economics, Journal of Business Research and Information Systems Frontiers. Kamran makes regular appearances on national television, radio and in other media and has written several articles for the Press, along with other internationally renowned publications, such as for the World Economic Forum. He is also a Fellow of the Higher Education (FHEA).
Research
Big Data, Business Intelligence, Data Analytics, Artificial Intelligence, Industry 4.0, Circular Economy, Supply Chain
Publications
Conference publication (1)
Role of Business Intelligence in creating more effective organisations where data analysts as decision makers are new heroes
Mahroof K, Matthias, O and Hussain Z (2017) BAM Conference: Reconnecting Management Research with the Disciplines: Shaping the Research Agenda for the Social Sciences. 1
Magazine article (3)
rice inflation: five ways stronger UK supply chains can help reduce rising food costs
Sharif, A., Mahroof, K. & Breen L. (2023)
Price inflation: five ways stronger UK supply chains can help reduce rising food costs
Sharif, A., Mahroof, K. & Breen L. (2023)
The Last of Us: why we should all think like preppers – and how to do it
Mahroof, K. & Breen, L. (2023) The Conversation.
Media (1)
One third of food produced globally does not get consumed - so how can we reduce food waste?
Mahroof, K & Sivarajah, U (2021) World Economic Forum.
Newspaper articles (6)
Rise in ‘Ghost kitchens’ across Bradford says uni professor
Mahroof, K (2022) https://www.asianstandard.co.uk/rise-in-ghost-kitchens-across-bradford-says-uni-professor/.
'Ghost kitchens' - what are they and how are they changing the food industry
Mahroof, K (2022) The Telegraph and Argus.
The truth about the secretive 'ghost kitchens'
Mahroof, K (2022) The Examiner .
Haulage industry has been 'left in 1960s': Dr Kamran Mahroof calls for more support for HGV drivers amid fuel crisis
Mahroof, K (2021) The Telegraph and Argus.
How your Amazon and online orders will be delivered in future
Mahroof, K (2021) The Yorkshire Post.
Online multimedia (2)
We throw away a third of the food we grow – here’s what to do about waste
Mahroof, K & Sivarajah, U (2021)
Bitcoin alternatives could provide a green solution to energy-guzzling cryptocurrencies
Sivarajah, U & Mahroof, K (2021)
Other publication (1)
Peer reviewed journal (13)
Navigating Power Dynamics in the Public Sector through AI-driven Algorithmic Decision-Making
Kamran Mahroof;Vishanth Weerakkody;Zahid Hussain;Uthayasankar Sivarajah (2025) Government Information Quarterly.
The impact of supply chain management 4.0 on the performance of the tea manufacturing firms: mediating role of market and entrepreneurial orientation
Muhammad Saleem;Haliyana Khalid;Ayesh Wijenayake;Magdalena Alejandra Gaete-Sepulveda;Faisal Mohammed Almaslukh;Kamran Mahroof (2025) Journal of Enterprise Information Management.
The proof is in the pudding: public beliefs, emotions and sentiments on drone deliveries in extreme contexts
Ali B. Mahmoud;Kamran Mahroof (2025) European Journal of Marketing.
Evaluating the intention to use Industry 5.0 (I5.0) drones for cleaner production in sustainable food supply chains: an emerging economy context
Mahroof, K; Omar, A; Vann Yaroson, E; Tenebe, S; Rana, N; Sivarajah, U; Weerakkody , V. (2023) Supply Chain Management-An International Journal.
Exploring the Academic-Industry Collaboration in Knowledge Sharing for Supplier Selection: Digitalizing the OEM
Chakraborty A.;Persis J.;Mahroof K. (2023) IEEE Transactions on Engineering Management.
Demystifying Corporate Inertia Towards Transition to Circular Economy: A Management Frame of Reference
Fred A. Yamoah, Uthayasankar Sivarajah, Kamran Mahroof and Iker González Peña (2022) International Journal of Production Economics. 244
Data-driven subjective performance evaluation: An attentive deep neural networks model based on a call centre case
Abdelrahman Ahmed, Uthayasankar Sivarajah, Zahir Irani, Kamran Mahroof & Vincent Charles (2022) Annals of Operations Research. Not known
Sustainable Food Supply Chains: Overcoming the Challenges with Digital Technologies
Mahroof, Kamran; Omar, Amizan; Kucukaltan, Berk (2021) International Journal of Productivity and Performance Management. -
Influencing subjective well-being for business and sustainable development using big data and predictive regression analysis
Weerakkody V.;Sivarajah U.;Mahroof K.;Maruyama T.;Lu S. (2021) Journal of Business Research. 131
Drone as a Service (DaaS) in promoting Cleaner Agricultural Production and Circular Economy for Ethical Sustainable Supply Chain Development
Mahroof, K.; Omar, A.; Rana, N.P.; Sivarajah, S.; Weerakkody, V. (2020) Journal of Cleaner Production.
Role of big data and social media analytics for business to business sustainability: A participatory web context
Sivarajah, Uthayasankar; Irani, Zahir; Gupta, S.; Mahroof, Kamran (2019) Industrial Marketing Management. 86
Technology as a Disruptive Agent: Intergenerational Perspectives
Mahroof, K., Weerakkody, V., Onkal, D., Hussain, Z. (2018) Information Systems Frontiers. 20
Technology as a disruptive agent: Intergenerational perspectives
Mahroof, Kamran; Weerakkody, Vishanth J.P.; Onkal, Dilek; Hussain, Zahid I. (2018)