Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
Banita Lal, Elvira Ismagilova, Yogesh K. Dwivedi, Shirumisha Kwayu (2019) Digital and Social Media Marketing. Springer.
Dr. Banita Lal is an Associate Professor in Responsible Management, Director of the Masters in Management Portfolio and Programme Leader for the MSc Management programme. She gained her PhD from the Department of Information Systems, Computing and Mathematics at Brunel University, UK before moving on to work at Nottingham Trent University and the University of Bedfordshire. At the latter, Banita was Course Coordinator for the BSc (Hons) Business Studies and six pathway programmes and had overall responsibility for over five hundred students in the UK and Vietnam. She has been instrumental in new course development with a strong emphasis on employability and a practice-based approach to teaching and learning.
Banita's research interests are in the area of adoption and diffusion of technology and include: social media technology, ICT for Development and ICT-enabled flexible working arrangements. She has published in conferences and journals in the
field of Information Systems which include: Information
Systems Frontiers, Government
Information Quarterly, Information
Technology and People, the Americas
Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS) and the Annual
International Conference on Digital Government Research. Banita currently serves as a programme
committee member for IFIP (International Federation for Information Processing)
8.6 Group - an
international group concerned with the diffusion, adoption and implementation
of information (and communication) technologies.
Mobile technology and flexible working styles, e-Government technology, social media technology and strategy, ICT for Development.
Banita has worked closely with local SMEs in consultancy projects and has enlisted their involvement on her courses in order to help develop students' understanding of the importance of making a valuable contribution to the local community and society. Banita has a wealth of experience in teaching on Undergraduate and Postgraduate programmes and endeavours to develop an inclusive environment for learning and development. Banita has taught Information Systems and general Business modules at Undergraduate and Postgraduate levels such as Information Systems Management, Information Systems, Organisations and Strategy, Digital Entrepreneurship Business Practice Explored, Research Skills and Dissertations.
Banita Lal, Elvira Ismagilova, Yogesh K. Dwivedi, Shirumisha Kwayu (2019) Digital and Social Media Marketing. Springer.
Kwayu, S., Lal, B., Abubakre, M.A. (2017) Advances in Theory and Practice of Emerging Markets. Springer.
Kwayu, S., Lal, B., Abubakre, M.A (2016) Social Media: the good, the bad and the ugly. Springer.
Dwivedi Y.K., Lal, B. and Khoumbati, K. (2008) Handbook of Research in Global Diffusion of Broadband Data Transmission. IGI Global.
E Ismagilova, Y Dwivedi, B Lal, N Rana, D Doneddu (2021) UK ACADEMY FOR INFORMATION SYSTEMS CONFERENCE. n/a
Ahmed, S.; Haag, M. & Lal, B. (2020) 25th UK Academy for Information Systems International Conference. 1
Odusanya, K., Aluko, O. and Lal, B. (2019) IFIP WG 8.6 conference. 558
Kwayu, S.K., Lal, B. and Abubakar, M. (2019) IFIP WG 8.6 conference. 558
Lal, B., Rana, N.P., Dwivedi, Y.K., Frost, D. and Chirara, S. (2018) 19th Annual International Conference on Digital Government Research. 1
Kwayu, S., Lal, B. and Abubakre, M. (2018) IFIP WG 8.6 conference. 533
Dwivedi, Y.K., Rana, N.P., Slade, E.L., Shareef, M.A., Clement, M., Simintiras, A. and Lal, B. (2018) Springer.
Dwivedi, Y.K., Lal, B., Williams, M.D., Schneberger, S.L., and Wade, M.R. (2009) IGI Global.
Khoumbati, K., Dwivedi, Y.K., Srivastava, A., and Lal, B. (2009) IGI Global.
Van Der Eerden J.;Bennema P.;Roberts K.;Leiserowitz L.;Lal M.;Rohl A.;Allan N.;Maginn S.;Chernov A.;Frenken J.;Shekunov B.;Woodcock L.;Robinson K.;Dausch W.;Kuipers L.;Hall D. (1993) Faraday Discussions. 95, 37-54.
Yogesh K. Dwivedi, Kuttimani Tamilmani, Michael D. Williams, Banita Lal (2014)
Akram, M.S., Malhotra, N., Goraya, M.A.S, Shareef, M.A., Malik, A. & Lal, B. (2022) Technological Forecasting and Social Change. 1
Alalwan, A.A.; Baabdullah, A.M.; Dwivedi, Y.K. ; Rana, N.P.; Lal, B.; Raman, R. (2021) Industrial Marketing Management. 98
Nasseef, O.A., Baabdullah, A.M., Alalwan, A.A., Lal, B. & Dwivedi, Y.K. (2021) Government Information Quarterly. 1
Lal, B., Dwivedi, Y.K. & Haag, M. (2021) Information Systems Frontiers. 1
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, C. Duan, Y., Edwards, J.S., Gupta, B., Lal, B., Missra, M., Prashant, P., Raman, R., Rana, N.P., Sharma, S.K. and Upadhyay, N. (2020) International Journal of Information Management. Online
Odusanya K.;Aluko O.;Lal B. (2020) Information Systems Frontiers.
Dwivedi, Y., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Yanqing, Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P.V., Janssen, M., Jones, P., Kar, A.K., Kizgin, H., Kronemann, B., Lal., B., Medaglia, R., Le Meunier-Fitzhugh, K., Le Meunier-Fitzhugh, L.C., Misra, S., Mogaji, E., Sharma, S.K., Singh, J.B., Raghavan, V., Raman, R., Rana, N.P., Samathrakis, S., Spencer, S., Tamilmani, K., Tubadji, A., Walton, P., Williams, M.D. (2019) International Journal of Information Management. 1, 4-97.
Kwayu, S., Lal, B. & Abubakre, M. (2018) Information Systems Frontiers. 20
Dwivedi Y.K., Rana N.P., Janssen, M., Lal, B., Williams, M.D. and Clement (2017) Government Information Quarterly. 34
Dwivedi, Y.K.; Shareef, M.; Simintiras, A.; Lal, B.; Weerakkody, Vishanth J.P. (2016) Government Information Quarterly. 33
AlAlwan A., Dwivedi, Y.K., Rana N.P., Lal B. and Williams M.D. (2015) Journal of Financial Services Marketing. 20
Rana N.P., Dwivedi Y.K., Williams M.D. and Lal B. (2015) Information Systems Management. 32
Rana N.P., Dwivedi Y.K., Williams M.D. and Clement R. (2015) Information Systems Frontiers. 19
Kapoor, K.; Dwivedi, Y.K.; Piercy, N.C.; Lal, B.; Weerakkody, Vishanth J.P. (2014)
Dwivedi Y.;Williams M.;Weerakkody V.;Lal B.;Bhatt S. (2008) Journal of Cases on Information Technology. 10, 35-47.