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Dr Banita Lal

Associate Professor

Faculty/Dept/School School of Management
(Faculty of Management, Law and Social Sciences)
Telephone +441274 238450


Dr. Banita Lal is a Senior Lecturer in Responsible Management, Director of the Masters in Management Portfolio and Programme Leader for the MSc Management programme. She gained her PhD from the Department of Information Systems, Computing and Mathematics at Brunel University, UK before moving on to work at Nottingham Trent University and the University of Bedfordshire. At the latter, Banita was Course Coordinator for the BSc (Hons) Business Studies and six pathway programmes and had overall responsibility for over five hundred students in the UK and Vietnam. She has been instrumental in new course development with a strong emphasis on employability and a practice-based approach to teaching and learning. 

Banita's research interests are in the area of adoption and diffusion of technology and include: social media technology, ICT for Development and ICT-enabled flexible working arrangements. She has published in conferences and journals in the field of Information Systems which include: Information Systems Frontiers, Government Information Quarterly, Information Technology and People, the Americas Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS) and the Annual International Conference on Digital Government Research. Banita currently serves as a programme committee member for IFIP (International Federation for Information Processing) 8.6 Group - an international group concerned with the diffusion, adoption and implementation of information (and communication) technologies.


Mobile technology and flexible working styles, e-Government technology, social media technology and strategy, ICT for Development.


Teaching highlights

Banita has a keen interest in practice-based teaching and learning.

Teaching interests

Banita has worked closely with local SMEs in consultancy projects and has enlisted their involvement on her courses in order to help develop students' understanding of the importance of making a valuable contribution to the local community and society. Banita has a wealth of experience in teaching on Undergraduate and Postgraduate programmes and endeavours to develop an inclusive environment for learning and development. Banita has taught Information Systems and general Business modules at Undergraduate and Postgraduate levels such as Information Systems Management, Information Systems, Organisations and Strategy, Digital Entrepreneurship Business Practice Explored, Research Skills and Dissertations. 


Peer Reviewed Journal
TitleBuilding Consumers’ Trust in Electronic Retail Platforms in the Sub-Saharan Context: an exploratory study on Drivers and Impact on Continuance Intention (2020)
AuthorsOdusanya K.;Aluko O.;Lal B.
JournalInformation Systems Frontiers
TitleImpact of COVID-19 pandemic on information management research and practice: transforming education, work and life (2020)
AuthorsDwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, C. Duan, Y., Edwards, J.S., Gupta, B., Lal, B., Missra, M., Prashant, P., Raman, R., Rana, N.P., Sharma, S.K. and Upadhyay, N.
JournalInternational Journal of Information Management
TitleEnhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective (2018)
AuthorsKwayu, S., Lal, B. & Abubakre, M.
JournalInformation Systems Frontiers
TitleAn Empirical Validation of a Unified Model of Electronic Government Adoption (UMEGA) (2017)
AuthorsDwivedi Y.K., Rana N.P., Janssen, M., Lal, B., Williams, M.D. and Clement
JournalGovernment Information Quarterly
TitleA generalised adoption model for services: A cross-country comparison of mobile health (m-health) (2016)
AuthorsDwivedi, Y.K.; Shareef, M.; Simintiras, A.; Lal, B.; Weerakkody, Vishanth J.P.
JournalGovernment Information Quarterly
TitleA generalised adoption model for services: A cross-country comparison of mobile health (m-health) (2016)
AuthorsDwivedi Y.;Shareef M.;Simintiras A.;Lal B.;Weerakkody V.
JournalGovernment Information Quarterly
TitleCitizens’ adoption of an electronic government system: towards a unified view (2015)
AuthorsRana N.P., Dwivedi Y.K., Williams M.D. and Clement R.
JournalInformation Systems Frontiers
TitleExamining the success of the online public grievance redressal systems: an extension of the IS success model (2015)
AuthorsRana N.P., Dwivedi Y.K., Williams M.D. and Lal B.
JournalInformation Systems Management
TitleConsumer adoption of internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust (2015)
AuthorsAlAlwan A., Dwivedi, Y.K., Rana N.P., Lal B. and Williams M.D.
JournalJournal of Financial Services Marketing
TitleRFID integrated systems in libraries: extending TAM model for empirically examining the use (2014)
AuthorsKapoor, K.; Dwivedi, Y.K.; Piercy, N.C.; Lal, B.; Weerakkody, Vishanth J.P.
TitleUnderstanding factors affecting consumer adoption of broadband in India: A pilot study (2008)
AuthorsDwivedi Y.;Williams M.;Weerakkody V.;Lal B.;Bhatt S.
JournalJournal of Cases on Information Technology
Other Journal
TitleAdoption of M-commerce: examining factors affecting intention and behaviour of Indian consumers (2014)
Authors Yogesh K. Dwivedi, Kuttimani Tamilmani, Michael D. Williams, Banita Lal
PublisherInternational Journal of Indian Culture and Business Management
DOIDOI: 10.1504/IJICBM.2014.060365
Book Chapters
TitleReturn on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research (2019)
AuthorsBanita Lal, Elvira Ismagilova, Yogesh K. Dwivedi, Shirumisha Kwayu
JournalDigital and Social Media Marketing
TitleThe Impact of Social Media on Internal Communications in the Tanzanian Telecom Industry (2017)
AuthorsKwayu, S., Lal, B., Abubakre, M.A.
JournalAdvances in Theory and Practice of Emerging Markets
TitleStrategy Reformation? Materialization of Social Media in Telecom Industry (2016)
AuthorsKwayu, S., Lal, B., Abubakre, M.A
JournalSocial Media: the good, the bad and the ugly
TitleEmploying Content Validity Approach for Improving the Content of Broadband Adoption Survey Instrument (2008)
AuthorsDwivedi Y.K., Lal, B. and Khoumbati, K.
JournalHandbook of Research in Global Diffusion of Broadband Data Transmission
PublisherIGI Global
Edited Book
TitleEmerging markets from a multidisciplinary perspective: challenges, opportunities and research agenda (2018)
AuthorsDwivedi, Y.K., Rana, N.P., Slade, E.L., Shareef, M.A., Clement, M., Simintiras, A. and Lal, B.
TitleHandbook of Research on Advances in Health Informatics and Electronic Healthcare Applications: Global Adoption and Impact of Information Communication Technologies (2009)
AuthorsKhoumbati, K., Dwivedi, Y.K., Srivastava, A., and Lal, B.
PublisherIGI Global
TitleHandbook of Research on Contemporary Theoretical Models in Information System (2009)
AuthorsDwivedi, Y.K., Lal, B., Williams, M.D., Schneberger, S.L., and Wade, M.R.
PublisherIGI Global
Title Author(s)
Moving Away from the Norms: Adopting Classic Grounded Theory in Information Systems Research (2020)Ahmed, S.; Haag, M. & Lal, B.
Influence of social media practices on fusion of strategy within organisations (2019)Kwayu, S.K., Lal, B. and Abubakar, M.
Understanding the adoption and use of e-tail websites: an empirical analysis based on the revised UTAUT2 model using risk and trust factors (2019)Odusanya, K., Aluko, O. and Lal, B.
Understanding ‘Development’ From the Perspective of EGovernment, Digital Divide and ICT4D Literature: A Research Agenda (2018)Lal, B., Rana, N.P., Dwivedi, Y.K., Frost, D. and Chirara, S.
The Influence of Social Media on Engendering Strategic Organisational Practices – The Case of Two Tanzanian Telecommunications Companies (2018)Kwayu, S., Lal, B. and Abubakre, M.