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University of Bradford in expert support for Gulf-based business project


The University of Bradford is providing expert intelligence to a UK-based company seeking to develop the knowledge-based economy of Bahrain.

Bahrain’s Economic Vision 2030 identifies improvements in productivity, growth of high value-added organisations and expansion in knowledge-based sectors as its priorities.

London-based Synergation Ltd has received funding from Innovate UK to carry out a feasibility study - ‘data driven business intelligence and professional services for innovative organisations in Bahrain’. The project involves researching the local market and developing business solutions that benchmark against world markets, use data to improve decision-making, improve productivity and reduce costs and support better strategic and financial decision-making.

Professor Zahir Irani (pictured), Dean of the Faculty of Management and Law at the University of Bradford, is advising Synergation on its business development strategy in the region using his considerable experience of delivering innovative projects in the Gulf. He said: “The Gulf is a high-growth region but with significant cultural and competitive challenges. My board level experience in the region and specific knowledge of Bahrain places me well to advise companies on creating a local and regional presence.”

Professor Irani has also helped to secure the support of Ahlia University as an end-user of the solutions being researched by Synergation.

Professor Irani added: “Bahrain’s economic vision fits directly with the solutions that can be provided by UK-based businesses like Synergation and provides tremendous opportunities for expansion in the Gulf region. The University of Bradford is delighted to be able to provide its expert support and we look forward to the successful delivery of this innovative project.”

About Innovate UK

Innovate UK is the UK’s innovation agency. It works with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy. For further information, visit

About Synergation Limited

Synergation Limited is an award winning SME specialising in business intelligence and pricing tools, and knowledge process outsourcing services. Based in London, we have developed our own proprietary technology on data analytics and provided consultancy services to clients in the UK and Asia. For further information, visit

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