Dr. Paul Fleetwood
Information about Dr. Paul Fleetwood at the University of Bradford.
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Biography
Prior to earning degrees in Psychology and Sociology, Social Research Methods, and the completion of my PhD, I worked extensivelyin the private and public sectors in South Africa, the USA, and UK. Theseexperiences inform my approach to the subjects I research and teach, where itis always important to me to link academic theory to real-world outcomes.
Research
My research interests are diverse, ranging fromthe practical implications of neurodiversity, to the role of technology incontemporary advertising, to shifting conceptions of consumption in latemodernity. I have a particular interest in phenomenology, which has led me toinvestigate subjects such as the accelerated appropriation of music subculturesand the social implications of online fetish subcultures. Likewise, I employ avariety of quantitative and qualitative methodologies when conducting research andanalysing data, reflecting my dual background in Psychology and Sociology.At present I am investigating theprivacy/personalisation paradox: the tension between improved products andservices based on personalised recommendations and the privacy implications ofsurrendering personal data to achieve these improvements.
Teaching
Details on teaching interests, highlights and modules are available for Dr. Paul Fleetwood as follows: