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Dr Oluwaseun Olabode

Lecturer (IB, M & B)

Faculty/Dept/School School of Management
(Faculty of Management, Law and Social Sciences)
Telephone +441274 238444


Dr. Oluwaseun E. Olabode obtained her PhD in Marketing at the University of Leeds where she received the Dean's Prize for Achievement for PhD and award for the best postgraduate researcher engaged in teaching. She had her Master's degree in Business and Management (Distinction) from the University of Leeds and her undergraduate degree in Marketing (First Class Honours) from Covenant University, Nigeria.

Her main research interests are disruption, innovation, organizational strategy, organizational capabilities, and marketing management. Her work has been published in leading international scholarly journals such as International Marketing Review and Journal of Business Research and has been presented at various marketing conferences such as the 2020 and 2021 AMA Winter conferences and the 2021 CARISA supply chain summit. She also serves as ad-hoc reviewer for many academic journals.

She has extensive research and teaching experience from De Montfort University, Leicester, The University of Leeds, Leeds International Study Centre, and Lagos Business School. She has also worked in various industries and organisations both at home and abroad such as Arla Foods, Touchstone Limited, Study Group UK, First Bank, Nigeria, and the University of Lagos Holding Company.  

She is an Associate Fellow of the Higher Education Academy (AFHEA) and she currently facilitates modules on Interactive Services Marketing and Digital Marketing, Campaign Planning and Analytics at the University of Bradford. 

Professional activities

  • 01-JAN-20: University of Leeds - PhD
  • 01-JAN-16: University of Leeds - MSc
  • 01-JAN-12: Covenant University - BSc
  • De Montfort University - Lecturer in Marketing
  • Study Group Limited - Curriculum Developer
  • University of Leeds - Tutor
  • Leeds International Study Centre, Leeds Beckett University - Tutor
  • Lagos Business School - Research Fellow
  • Arla Foods - Marketing Executive
  • Touchstone Limited - Brand Strategist
  • University of Lagos Holding Company - Marketing Executive
  • 01-JAN-20: - Dean’s Prize for Achievement for PhD
  • 01-JAN-20: - Postgraduate Researcher Teaching Award
  • 01-JAN-18: - Research Fellow
  • 01-JAN-17: - PhD Scholarship
  • 01-JAN-12: - Best Graduating Student (Marketing)
  • 01-JAN-11: - Marketing Awards –Academic Excellence (Female).
  • 01-JAN-11: - Best Marketing Student
  • 01-JAN-10: - Marketing Awards –Academic Excellence (Female)
  • 01-JAN-09: - Marketing Awards – Brain Box.


Peer Reviewed Journal
TitleBig data analytics capability and market performance: The roles of disruptive business models and competitive intensity (2021)
AuthorsOlabode, O. E; Boso, N; Hultman, M; Leonidou, C. L
JournalJournal of Business Research
TitleThe effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy (2018)
AuthorsOlabode O.E.;Adeola O.;Assadinia S.
JournalInternational Marketing Review
Other Journal
TitleThe Corporate Heritage Brand Development Process: A New Institutional Theory Approach. (2019)
AuthorsOtubanjo O. and Adegbile O.E.
JournalIUP Journal of Brand Management
PublisherIUP Journal of Brand Management
Conference Contributions
AuthorsOlabode, O.E; Hultman, M; Leonidou, C.N; Boso, N
Title Author(s)
The impact of marketing capabilities on innovation in the face of disruption (2020)Olabode, O. E; Boso, N; Leonidou, C. L; Hultman, M