Dr. Oluwaseun Olabode

Dr. Oluwaseun E. Olabode is an Assistant Professor of Marketing & International Business, the Director of Studies (Undergraduate), and Director of Academic Development and Student Experience in the School of Management.

Sheobtained her PhD in International Marketing, Strategy, and Innovation at the University of Leeds where she received the Dean's Prize for Achievement for PhD and award for the best postgraduate researcher engaged in teaching. She had her Master's degree in International Business and Management (Distinction) from the University of Leeds and her undergraduate degree in Marketing (First Class Honours) from Covenant University, Nigeria.

Her main research interests are marketing management, international business, disruption, innovation and organizational strategy. Her work has been published in leading international scholarly journals such as Journal of International Business Studies, Technological Forecasting and Social Change, Journal of International Management, International Marketing Review, Technovation, R and D Management, and Journal of Business Research and has been presented at various marketing conferences such as the 2025 AIB and AMS conferences; 2024, 2023, 2022, 2021, and 2020 AMA Winter conferences; and the 2021 CARISA supply chain summit. She also serves as ad-hoc reviewer for many academic journals. Her research has been funded by the British Academy/Leverhulme Small Research Grant.

She has extensive research and teaching experience from De Montfort University, Leicester, The University of Leeds, Leeds International Study Centre, and Lagos Business School. She has also worked in various industries and organisations both at home and abroad such as Arla Foods, Touchstone Limited, Study Group UK, First Bank, Nigeria, and the University of Lagos Holding Company.

She is a Member of the Academy of International Business (AIB), American Marketing Science (AMS), Chartered Marketer, Member of the Chartered Institute of Marketing (MCIM), British Academy of Management (BAM), Academy of Marketing (AM), an Amazon Web Services (AWS) Academy Educator and a Fellow of the Higher Education Academy (FHEA).

She has held various leadership roles within the School of Management. She was the Programme Leader for the BSc Business and Management Programme from 2022 to 2023 and the Career Booster Academic Lead for the School of Management from 2021 to 2022. She is the module leader of Interactive Services Marketing module.