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Professor Nripendra Rana

Professor in Digital Marketing

Faculty/Dept/School School of Management
(Faculty of Management, Law and Social Sciences)
Telephone (mobile: +44 (0) 7711920849)
LinkedInSee Nripendra Rana on LinkedIn


Nripendra P. Rana is a Professor in Digital Marketing and Head of International Business, Marketing and Branding at the School of Management at University of Bradford, UK. His current research interests focus primarily on adoption and diffusion of emerging ICTs and digital and social media marketing. He has published more than 160 articles in a range of leading academic journals and conferences. He has co-edited five books on digital and social media marketing, emerging markets and supply and operations management. He has also co-edited special issues, organised tracks, mini-tracks and panels in leading conferences. He is an Associate Editor of International Journal of Information Management.


Theory Development and Validation

Meta-Analysis and Meta-Analytic Structural Equation Modelling (MASEM)

Technology Adoption and Diffusion


Role of Artificial Intelligence in Consumer Behavior and Decision Making

Smart Cities

Consumer Purchase Intention

Interpretive Structural Modelling (ISM)

Interpretive Ranking Process (IRP)

Bibliometric Analysis


Teaching highlights

MAL7041-B - Qualitative and Quantitative Research Methods

MAL7501-E - MSc Dissertation

MAL7040-B - Research Design and Philosophy

OIM7009-A - Business Research (Distance Learning)

Professional activities

  • 01-JAN-16: - Fellow of Higher Education Academy
  • 01-JAN-19: - Senior Fellow of Higher Education Academy


Peer Reviewed Journal
TitleImpact of acculturation, online participation and involvement on voting intentions (2019)
AuthorsJamal A.;Kizgin H.;Rana N.;Laroche M.;Dwivedi Y.
JournalGovernment Information Quarterly
TitleThe Inherent Tensions within Sustainable Supply Chains: A Case Study from Bangladesh (2019)
AuthorsShareef, MA., Dwivedi, Yogesh., Kumar, Vinod ., Mahmud, Rasheek ., Hughes, D. Laurie ., Kizgin, Hatice . & Rana, Nripendra P.
PublisherFrancis and Taylor
TitleArtificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy (2019)
AuthorsDwivedi, Y., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Yanqing, Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P.V., Janssen, M., Jones, P., Kar, A.K., Kizgin, H., Kronemann, B., Lal., B., Medaglia, R., Le Meunier-Fitzhugh, K., Le Meunier-Fitzhugh, L.C., Misra, S., Mogaji, E., Sharma, S.K., Singh, J.B., Raghavan, V., Raman, R., Rana, N.P., Samathrakis, S., Spencer, S., Tamilmani, K., Tubadji, A., Walton, P., Williams, M.D.
JournalInternational Journal of Information Management
TitleThe impact of social networking sites on socialization and political engagement: Role of acculturation (2019)
AuthorsKizgin, Hatice; Jamal, A.; Rana, Nripendra P.; Dwivedi, Y.K.; Weerakkody, Vishanth J.P.
JournalTechnological Forecasting and Social Change
TitleThe IT way of loafing in class: Extending the theory of planned behavior (TPB) to understand students’ cyberslacking intentions (2019)
AuthorsRana, Nripendra P.; Slade, E.; Kitching, S.; Dwivedi, Y.K.
JournalComputers in Human Behavior
TitleConsumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model (2019)
AuthorsBaabdullah A.;Alalwan A.;Rana N.;Kizgin H.;Patil P.
JournalInternational Journal of Information Management
TitleThe Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019)
AuthorsIsmagilova, E., Slade, E. L., Rana, N. P., & Dwivedi, Y. K
JournalInformation Systems Frontiers
TitleThe effect of characteristics of source credibility on consumer behaviour: a meta-analysis (2019)
AuthorsIsmagilova, Elvira; Slade, E.; Rana, Nripendra P.; Dwivedi, Y.K.
JournalInformation Systems Frontiers
TitleThe effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2019)
AuthorsIsmagilova E.;Slade E.;Rana N.;Dwivedi Y.
JournalJournal of Retailing and Consumer Services
TitleDisaster management in Bangladesh: developing an effective emergency supply chain network (2018)
AuthorsShareef M.;Dwivedi Y.;Mahmud R.;Wright A.;Rahman M.;Kizgin H.;Rana N.
JournalAnnals of Operations Research
TitleIdentifying reputation collectors in community question answering (CQA) sites: Exploring the dark side of social media (2018)
AuthorsRoy P.;Singh J.;Baabdullah A.;Kizgin H.;Rana N.
JournalInternational Journal of Information Management
TitleFactors influencing e-diplomacy implementation: Exploring causal relationships using interpretive structural modelling (2018)
AuthorsAl-Muftah, H.; Weerakkody, Vishanth J.P.; Rana, Nripendra P.; Sivarajah, Uthayasankar; Irani, Zahir
JournalGovernment Information Quarterly
TitleAdoption of online public grievance redressal system in India: Toward developing a unified view (2016)
AuthorsRana, Nripendra P.; Dwivedi, Y.K.; Williams, M.D.; Weerakkody, Vishanth J.P.
JournalComputers in Human Behavior
TitleDriving Innovation through Big Open Linked Data (BOLD): Exploring Antecedents using Interpretive Structural Modelling (2016)
AuthorsDwivedi, Y.K.; Janssen, M.; Slade, E.L.; Rana, Nripendra P.; Weerakkody, Vishanth J.P.; Millard, J.; Hidders, J.; Snijders, D.
JournalInformation Systems Frontiers
TitleInvestigating success of an e-government initiative: Validation of an integrated IS success model (2015)
AuthorsRana, Nripendra P.; Dwivedi, Y.K.; Williams, M.D.; Weerakkody, Vishanth J.P.
JournalInformation Systems Frontiers
TitleProfiling Existing Research on Social Innovation in the Public Sector (2014)
AuthorsRana, N.P.; Weerakkody, V.; Dwivedi, Y.K.; Piercy, N.C.
JournalInformation Systems Management