Dr Kuttimani Tamilmani
Assistant Professor
| Faculty/Dept/School |
School of Management (Faculty of Management, Law and Social Sciences) |
|---|---|
| k.tamilmani@bradford.ac.uk | |
| See Kuttimani Tamilmani on LinkedIn |
Biography
Dr Kuttimani Tamilmani joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).
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Research
Technology Adoption & DiffusionICT4D
Teaching
Teaching interests
International Marketing
Digital Marketing
| Year | Module code | Title | Subject |
|---|---|---|---|
| MAR7504-A | International Marketing |
Professional activities
- 01-JAN-18: Research & Innovation Awards - Rising Star Postgraduate
- 01-JAN-14: Awesome Startup Employee
Publications
| Peer Reviewed Journal | |
|---|---|
| Title | Consumer acceptance and use of information technology: A meta-analytic evaluation of UTAUT2 (2020) |
| Authors | Tamilmani, K.; Rana, N.P.; Dwivedi, Y.K |
| Journal | Information Systems Frontiers |
| Title | Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal (2020) |
| Authors | Patil, P; Tamilmani, K; Rana, NP; Raghavan V |
| Journal | International Journal of Information Management |
| Title | The battle of Brain vs. Heart: A literature review and meta-analysis of Hedonic Motivation use in UTAUT2 (2019) |
| Authors | Tamilmani K.;Rana N.;Prakasam N.;Dwivedi Y. |
| Journal | International Journal of Information Management |
| DOI | 10.1016/j.ijinfomgt.2019.01.008 |
| Title | The Impact of Social Media on Consumer Acculturation: Current Challenges, Opportunities, and an Agenda for Research and Practice (2019) |
| Authors | Hatice Kizgin; Bidit Dey, Yogesh Dwivedi, Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroceh, Lisa Peñaloza, Marie-Odile Richard, Nripendra Rana, Rene Romer, Kuttimani Tamilmani, Michael Williams |
| Journal | International Journal of Information Management |
| DOI | https://doi.org/10.1016/j.ijinfomgt.2019.10.011 |
| Title | Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective (2018) |
| Authors | Kuttimani Tamilmani, Nripendra P. Rana, Mohammad Abdallah Ali Alryalat, Wassan A.A. Al-Khowaiter, Yogesh K. Dwivedi |
| Journal | Journal Of Advances In Management Research |
| DOI | https://doi.org/10.1108/JAMR-05-2017-0061 |
| Title | Advances in Social Media Research: Past, Present and Future (2018) |
| Authors | Kawaljeet Kaur Kapoor; Kuttimani Tamilmani; Nripendra P. Rana; Pushp Patil; Yogesh K. Dwivedi; Sridhar Nerur |
| Journal | Information Systems Frontiers |
| DOI | https://doi.org/10.1007/s10796-017-9810-y |
| Title | Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust (2018) |
| Authors | Ali Abdallah Alalwan, Abdullah Baabdullah, Nripendra P. Rana, Kuttimani Tamilmani, Yogesh K. Dwivedi |
| Journal | Technology in Society |
| DOI | https://doi.org/10.1016/j.techsoc.2018.06.007 |
| Other Journal | |
|---|---|
| Title | A Meta-Analysis Based Modified Unified Theory of Acceptance and Use of Technology (Meta-UTAUT): A Review of Emerging Literature (2020) |
| Authors | Dwivedi, Y.K.; Rana, N.P.; Tamilmani, K.; Raman, R. |
| Journal | Current Opinion in Psychology |
| Publisher | Elsevier |
| Book Chapters | |
|---|---|
| Title | Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis (2020) |
| Authors | Tamilmani, K., Rana, N.P., Dwivedi, Y.K., and Kizgin, H. |
| Journal | Responsible Design, Implementation and Use of Information and Communication Technology |
| Publisher | Springer |