Dr. Kuttimani Tamilmani
Associate Professor in Marketing
- Area
- School of ManagementFaculty of Mgmt, Law & Social Sciences
- Phone
Biography
Dr Kuttimani Tamilmani joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com the award-winning educational startup Flintobox.com and currently serves as an academic advisor to the EdTech startup PhDScanner.com, which curates and promotes global PhD opportunities. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).
Learner Support Office Hour to arrange a meeting please book via the link Make a virtual appointment.Research
Technology Adoption & Diffusion
ICT4D
Teaching
International Marketing
Digital Marketing
Modules
- Product and Corporate Brand Management - MAR6013-B
- Strategic Brand Management - MAR7514-B
Professional activities
Awards (2)
- Research & Innovation Awards - Rising Star Postgraduate (1 June 2018)
- Awesome Startup Employee (1 January 2014)
Publications
Book chapter (1)
Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis
Tamilmani, K., Rana, N.P., Dwivedi, Y.K., and Kizgin, H. (2020) Responsible Design, Implementation and Use of Information and Communication Technology . In Hattingh M, Matthee M, Smuts H et al editor(s) Springer.
Conference publication (2)
Dark side of sharing economy: The privacy concerns of coworking service providers in UK
Donia Waseem, Kuttimani Tamilmani, Shijiao (Joseph) Chen (2022) Frontiers in Service . 1
Use of ‘Habit’ is not a habit in understanding individual technology adoption: A review of UTAUT2 based empirical studies
Tamilmani K.;Rana N.P.;Dwivedi Y.K. (2019) IFIP Advances in Information and Communication Technology. 533, 277-294.
Other journal (1)
A Meta-Analysis Based Modified Unified Theory of Acceptance and Use of Technology (Meta-UTAUT): A Review of Emerging Literature
Dwivedi, Y.K.; Rana, N.P.; Tamilmani, K.; Raman, R. (2020) Current Opinion in Psychology.
Peer reviewed journal (11)
How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective
Chen, Shijiao (Joseph); Tamilmani, Kuttimani; Tran, Khai Trieu; Waseem, Donia; Weerakkody, Vishanth; (2022) Industrial Marketing Management. 107
The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation
Tamilmani, K.; Rana, N.P.; Wamba, S.F.; Dwivedi, R. (2020) International Journal of Information Management.
Consumer acceptance and use of information technology: A meta-analytic evaluation of UTAUT2
Tamilmani, K.; Rana, N.P.; Dwivedi, Y.K (2020) Information Systems Frontiers.
Indian Travellers’ Adoption of Airbnb Platform
Tamilmani, K.; Rana, N.P.; Nunkoo, R.; Raghavan, V.; Dwivedi, Y.K. (2020) Information Systems Frontiers.
Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal
Patil, P; Tamilmani, K; Rana, NP; Raghavan V (2020) International Journal of Information Management.
Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy
Dwivedi, Y., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Yanqing, Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P.V., Janssen, M., Jones, P., Kar, A.K., Kizgin, H., Kronemann, B., Lal., B., Medaglia, R., Le Meunier-Fitzhugh, K., Le Meunier-Fitzhugh, L.C., Misra, S., Mogaji, E., Sharma, S.K., Singh, J.B., Raghavan, V., Raman, R., Rana, N.P., Samathrakis, S., Spencer, S., Tamilmani, K., Tubadji, A., Walton, P., Williams, M.D. (2019) International Journal of Information Management. 1, 4-97.
The battle of Brain vs. Heart: A literature review and meta-analysis of Hedonic Motivation use in UTAUT2
Tamilmani K.;Rana N.;Prakasam N.;Dwivedi Y. (2019) International Journal of Information Management. 46, 222-235.
The Impact of Social Media on Consumer Acculturation: Current Challenges, Opportunities, and an Agenda for Research and Practice
Hatice Kizgin; Bidit Dey, Yogesh Dwivedi, Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroceh, Lisa Peñaloza, Marie-Odile Richard, Nripendra Rana, Rene Romer, Kuttimani Tamilmani, Michael Williams (2019) International Journal of Information Management.
Advances in Social Media Research: Past, Present and Future
Kawaljeet Kaur Kapoor; Kuttimani Tamilmani; Nripendra P. Rana; Pushp Patil; Yogesh K. Dwivedi; Sridhar Nerur (2018) Information Systems Frontiers. 20
Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust
Ali Abdallah Alalwan, Abdullah Baabdullah, Nripendra P. Rana, Kuttimani Tamilmani, Yogesh K. Dwivedi (2018) Technology in Society. 55
Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective
Kuttimani Tamilmani, Nripendra P. Rana, Mohammad Abdallah Ali Alryalat, Wassan A.A. Al-Khowaiter, Yogesh K. Dwivedi (2018) Journal Of Advances In Management Research. 15
Reviews (1)
Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective
Tamilmani K.;Rana N.P.;Alryalat M.A.A.;Al-Khowaiter W.A.A.;Dwivedi Y.K. (2018) Journal Of Advances In Management Research.