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Dr Joanna Pritchard

Director of MBA and Digital Learning

Faculty/Dept/School School of Management
(Faculty of Management, Law and Social Sciences)
LinkedInSee Joanna Pritchard on LinkedIn


Joanna joined the University of Bradford School of Management in August 2020. She has over 20 years of global commercial experience having worked in technology, branding, innovation and strategy. She is a UK and US citizen after living and working in Atlanta, GA, USA from 2000-2018. Companies she has worked with include major brands like Coca-Cola, The Home Depot and IHG.

Joanna has a BSc from the University of St. Andrews, a PhD from Royal Holloway College and an MBA from Goizueta Business School, Emory University. She now resides in Leeds with her 2 children, husband and 2 dogs.

To arrange a meeting please book via the Virtual Office.


Innovation and marketing strategy, customer experience.


Teaching interests

Joanna teaches Digital Marketing, Branding and Global Strategy. She leads the Triple-Crown accredited Distance Learning MBA and is passionate about supporting MBA students in their career ambitions having completed one herself at Emory University, Atlanta, GA.


Peer Reviewed Journal
TitleChanges in the location of polyphenol oxidase in potato (Solanum tuberosum L.) tuber during cell death in response to impact injury: comparison with wound tissue. (1999)
AuthorsPartington JC;Smith C;Bolwell GP;
TitlePurification of polyphenol oxidase free of the storage protein patatin from potato tuber (1996)
AuthorsPartington J.C.;Bolwell G.P.