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Dr Hatice Kizgin

Associate Dean (Learning and Teaching)

Faculty/Dept/School School of Management
(Faculty of Management, Law and Social Sciences)
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Hatice is the Associate Dean for Learning & Teaching and Associate Professor in Marketing Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her special research interest is into the non- Western communities with a strong positivist approach to research. Hatice Kizgin was recently appointed to the Board of Assadaqaat Community Finance (ACF). ACF is designed to address financial and social exclusion, financial inequality and eradicate poverty. By providing 'interest free' finance, professional support and strategically targeted equity investments, it aims to nurture and empower individuals, families and groups to cultivate economic opportunities for strong and inclusive growth and offers financially and socially inclusive, non-banking financial services (NBFS). Hatice will be focusing on the inspriring Woman Entrepreneurship Programme. This programme is focussed on helping women from the underprivileged BAME communities to access necessary skills, training and finance required for starting their own MSMEs (micro, small and medium enterprises), the ACF ‘Women Entrepreneurship Programme’ aims to facilitate women to build confidence, expand networks and potentially get connected with the domestic, national and international markets.  

Hatice has published articles in leading academic journals including Journal of Business Research, Information Systems Frontiers, Technology and Forecasting, International Marketing Review, International Journal of Information Management, Production Planning and Control, Government Information Quarterly, Information Technology and People, Annals of Operations and has presented her research in some of the prominent international conferences of marketing. She is the Co-editor of the book “Advances in Theory and Practice of Digital Marketing”, Springer Publications. In addition she has co-edited special issues published by Journal of Retailing and Consumer Services, Journal of Consumer Behaviour and is the current co-editor for special issues in International Journal of Information Management. Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics

Hatice is an Editorial Review Board Member with International Journal of Information Management.  

She was nominated for Inspiring Woman 2019 award. She strongly values and support the positive impact of equality and diversity to enhance working environments and reputation. 

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Consumer Acculturation; Acculturation & Enculturation, Ethnicity, Identity.

Digital Marketing; Social Media and Social Networking sites.

Professional activities

  • 01-JUL-19: Academy of Marketing- SIG, Deputy Chair
  • 01-JAN-19: FHEA
  • Dutch
  • German
  • English
  • Turkish


Peer Reviewed Journal
TitleThe Inherent Tensions within Sustainable Supply Chains: A Case Study from Bangladesh (2019)
AuthorsShareef, M.A.; Dwivedi, Y.K.; Kumar, V.; Mahmud, R.; Hughes, D.L.; Kizgin, Hatice; Rana, Nripendra P.
JournalProduction Planning and Control
TitlePrevention of cybercrimes in smart cities of India: from a citizen's perspective (2019)
AuthorsChatterjee, S.; Kar, A.K.; Dwivedi, Y.K.; Kizgin, Hatice
JournalInformation Technology and People
TitleImpact of acculturation, online participation and involvement on voting intentions (2019)
AuthorsJamal, A.; Kizgin, Hatice; Rana, Nripendra P.; Laroche, M.; Dwivedi, Y.K.
JournalGovernment Information Quarterly
TitleImpact of acculturation, online participation and involvement on voting intentions (2019)
AuthorsJamal A.;Kizgin H.;Rana N.;Laroche M.;Dwivedi Y.
JournalGovernment Information Quarterly
TitleTowards a framework for understanding ethnic consumers' acculturation strategies in a multicultural environment: a food consumption perspective (2019)
AuthorsDey, B.L.; Alwi, S.; Yamoah, F.; Agyepong, S.A.; Kizgin, Hatice; Sarma, M.
JournalInternational Marketing Review
TitleConsumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model (2019)
AuthorsBaabdullah A.;Alalwan A.;Rana N.;Kizgin H.;Patil P.
JournalInternational Journal of Information Management
TitleConsumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model (2019)
AuthorsBaabdullah, A.M.; Alalwan, A.A.; Rana, Nripendra P.; Kizgin, Hatice; Patil, P.
JournalInternational Journal of Information Management
TitleThe Impact of Social Media on Consumer Acculturation: Current Challenges, Opportunities, and an Agenda for Research and Practice (2019)
AuthorsHatice Kizgin; Bidit Dey, Yogesh Dwivedi, Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroceh, Lisa Peñaloza, Marie-Odile Richard, Nripendra Rana, Rene Romer, Kuttimani Tamilmani, Michael Williams
JournalInternational Journal of Information Management
TitleThe impact of social networking sites on socialization and political engagement: Role of acculturation (2019)
AuthorsKizgin, Hatice; Jamal, A.; Rana, Nripendra P.; Dwivedi, Y.K.; Weerakkody, Vishanth J.P.
JournalTechnological Forecasting and Social Change
TitleThe impact of social media on consumers' acculturation and purchase intentions (2018)
AuthorsKizgin, Hatice; Jamal, A.; Dey, B.L.; Rana, Nripendra P.
JournalInformation Systems Frontiers
TitleDisaster management in Bangladesh: developing an effective emergency supply chain network (2018)
AuthorsShareef, M.A.; Dwivedi, Y.K.; Mahmud, R.; Wright, A.; Rahman, Mushfiqur M.; Kizgin, Hatice; Rana, Nripendra P.
JournalAnnals of Operations Research
TitleIdentifying reputation collectors in community question answering (CQA) sites: Exploring the dark side of social media (2018)
AuthorsRoy, P.K.; Singh, J.P.; Baabdullah, A.M.; Kizgin, Hatice; Rana, Nripendra P.
JournalInternational Journal of Information Management
TitleDisaster management in Bangladesh: developing an effective emergency supply chain network (2018)
AuthorsShareef M.;Dwivedi Y.;Mahmud R.;Wright A.;Rahman M.;Kizgin H.;Rana N.
JournalAnnals of Operations Research
TitleConsumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors (2018)
AuthorsKizgin, Hatice; Jamal, A.; Richard, M-O.
TitleIntegration, assimilation or separation? -The implications for marketers of the Turkish Muslim consumers in the Netherlands (2016)
AuthorsKizgin, Hatice
JournalJournal of Islamic Marketing
TitleValue differences and similarities: a home versus host comparison (2011)
AuthorsKizgin, Hatice
JournalJournal of Islamic Marketing
Other Publications
Other typeEditorial
TitleEditorial introduction: Advances in theory and practice of digital marketing (2019)
AuthorsDwivedi Y.;Rana N.;Slade E.;Singh N.;Kizgin H.
JournalJournal of Retailing and Consumer Services
Title Author(s)
Mobile App Stores from the User's Perspective (2019)Baabdullah' A; Alalwan, A; Rana, NP; Al Shraah, A; Kizgin, H; Patil, P
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system (2019)Baabdullah A.;Rana N.;Alalwan A.;Algharabat R.;Kizgin H.;Al-Weshah G.