Dr. Farzaneh Fakhredin,

Lecturer in Circular Economy and Innovation

Biography

I am a lecturer in Circular Economy and Innovation at the University of Bradford, School of Management. I am fascinated by the power of design and the impact of designers' and managers’ choices and decisions to build a more sustainable and circular world. That is why as a designer and researcher, I explore how changes in design can facilitate or hamper take-back and collection, reuse, repair, remanufacturing or recycling processes. And how design changes impact businesses in terms of their business models and value chains.

In my doctoral studies, at the Delft University of Technology, I specifically studied the role of design in the effective recycling of electronic products and companies’ drivers and barriers for implementing design for recycling. My current research interests include exploring various sectors, including electronics, textiles, plastics, foods and packaging, as empirical data on the composition of different product categories and how they behave through various circular economy strategies are lacking.

Ultimately, I inspire and educate designers and managers to recognize the power of their choices and decisions through the development of design and managerial guidelines and methods.