Dr. Amizan Omar
Associate Professor in Strategic Management
- Area
- School of ManagementFaculty of Management, Sciences and Engineering

Biography
Dr Amizan Omar is an Associate Professor in Strategic Management at the School of Management, University of Bradford, and serves as the Director of Accreditation for the Faculty of Management, Law and Social Sciences. Her interdisciplinary research is driven by a passion for exploring the institutionalisation of digital technology in organisations, with a particular focus on the public sector. She investigates the role of digital technologies and their interactions with institutional actors and structures, especially in the context of public service transformation and their implications for addressing managerial and societal challenges towards sustainable societies.
Dr Omar has an impressive publication record, with over 30 scientific articles featured in leading peer-reviewed journals and conferences. She has also served as a Co-Investigator on multi-million-pound research projects funded by the European Commission (FP7 and H2020) and UK Local Government. Her expertise is recognised globally, evidenced by her invited membership on the editorial advisory boards of the Journal of Information Technology (JIT) and the Journal of Electronic Government Research (IJEGR). Additionally, she chaired the digital government mini-track for the 2022 Americas Conference on Information Systems. Dr Omar is a Fellow of the UK Higher Education Academy (FHEA), an Associate Member of the Chartered Institute of Personnel and Development (CIPD), and an active member of both the British Academy of Management (BAM) and the Association for Information Systems (AIS).
Research
My broad area of research interest and expertise is interdisciplinary focusing on the use of emerging digital technology for the betterment of society, especially in the context of public sector. This is due to my 15 years’ experience working on different roles in one of the leading government agencies in Malaysia, including as the Assistant Director of Talent Management in Human Resource Division and the Chief Assistant Director of Business Development Unit in Transportation Industry Division. My current and evolving research interests include exploring the role of actors and structures in the adoption of digital-led transformation in the context of public service, implication of disruptive technology and circular economy on talent management, the ethics of artificial intelligence in the HRM context and other public sector innovation and transformation in general.
Teaching
Modules
- Final Year Business Project - HRM6013-D
- Reward Development and Talent Management - HRM6009-B
- Project Dissertation (In Company) - MAR6015-D
Professional activities
Professional associations (1)
- Chartered Institute of Personnel and Development, Associate Member (1 January 2013)
Publications
Book chapter (1)
Developing Criteria for Evaluating a Multi-channel Digitally Enabled Participatory Budgeting Platform
Omar, A.; Weerakkody, Vishanth J.P.; Sivarajah, Uthayasankar (2017)
Conference publication (6)
Participatory budgeting: The case for engaging citizens in local government decision making
Omar A.;Sivarajah U.;Weerakkody V. (2018) Acm International Conference Proceeding Series.
Developing criteria for evaluating a multi-channel digitally enabled participatory budgeting platform
Omar A.;Weerakkody V.;Sivarajah U. (2017) Lecture Notes in Computer Science. 10429 LNCS, 3-11.
Developing Criteria for Evaluating a Multi-channel Digitally Enabled Participatory Budgeting Platform
Omar A., Weerakkody V., Sivarajah U. (2017) International Conference on Electronic Participation. 1
Cloud based e-government services: A proposal to evaluate user satisfaction
Sivarajah U.;Lee H.;Irani Z.;Omar A.;Hackney R.;El-Haddadeh R. (2017) AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation. 2017-August
Structuring institutionalization of Digitally-Enabled Service Transformation in public sector: Does actor or structure matters?
Omar A.;Elhaddadeh R. (2016) AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems.
Digital-enabled service transformation in public sector: Institutionalization as a product of interplay between actors and structures during organisational change
Omar A.;Weerakkody V.;Millard J. (2016) Acm International Conference Proceeding Series. 01-03-March-2016, 305-312.
Peer reviewed journal (12)
Evaluating the intention to use Industry 5.0 (I5.0) drones for cleaner production in sustainable food supply chains: an emerging economy context
Mahroof, K; Omar, A; Vann Yaroson, E; Tenebe, S; Rana, N; Sivarajah, U; Weerakkody , V. (2023) Supply Chain Management-An International Journal.
The Impact of Legacy Systems on Digital Transformation in European Public Administration: Lesson Learned from a Multi Case Analysis
Irani, Z; Abril, R.M.; Weerakkody, V; Omar, A; Sivarajah, U. (2022) Journal of Government Information.
Sustainable Food Supply Chains: Overcoming the Challenges with Digital Technologies
Mahroof, Kamran; Omar, Amizan; Kucukaltan, Berk (2021) International Journal of Productivity and Performance Management. -
Studying Transformational Government: A Review of the Existing Methodological Approaches and Future Outlook
Amizan Omar Vishanth Weerakkody Ahmad Daowd (2020) Government Information Quarterly. not yet available
Drone as a Service (DaaS) in promoting Cleaner Agricultural Production and Circular Economy for Ethical Sustainable Supply Chain Development
Mahroof, K.; Omar, A.; Rana, N.P.; Sivarajah, S.; Weerakkody, V. (2020) Journal of Cleaner Production.
A case analysis of E-government service delivery through a service chain dimension
Weerakkody, Vishanth J.P.; El-Haddadeh, R.; Sivarajah, Uthayasankar; Omar, A.; Molnar, A. (2019) International Journal of Information Management. 47, 233-238.
Digitally enabled service transformation in UK public sector: A case analysis of universal credit
Omar, A.; Weerakkody, Vishanth J.P.; Sivarajah, Uthayasankar (2017) International Journal of Information Management. 37, 350-356.
Enabling multichannel participation through ICT adaptation
Kapoor K.;Omar A.;Sivarajah U. (2017) International Journal of Electronic Government Research. 13, 66-80.
Exploring digitally enabled service transformation in the public sector: Would institutional and structuration theory concepts keep the research talking?
Omar A.;El-Haddadeh R.;Weerakkody V. (2016) International Journal of Electronic Government Research. 12, 1-14.
Digitally-enabled service transformation in the public sector: The lure of institutional pressure and strategic response towards change
Weerakkody, Vishanth J.P.; Omar, A.; El-Haddadeh, R.; Al-Busaidy, M. (2016)
Community occupational therapy for people with dementia and family carers (COTiD-UK) versus treatment as usual (Valuing Active Life in Dementia [VALID] programme): study protocol for a randomised controlled trial
Wenborn, J.; Hynes, S.M.; Moniz-Cook, E.; Mountain, Gail; Poland, F.; King, M.; Omar, R.Z.; Morris, S.; Vernooij-Dassen, M.; Challis, D.; Michie, S.; Russell, I.; Sackley, C.; Graff, M.; O'Keeffe, A.; Crellin, N.; Orell, M. (2016)
Digitally enabled service transformations in public sector: A review of institutionalisation and structuration theories
Omar A.;Osmani M. (2015) International Journal of Electronic Government Research. 11, 76-94.