Diana Owusu -Yirenkyi
Academic
- Area
- School of ManagementFaculty of Mgmt, Law & Social Sciences
- Phone
Biography
Dr. Diana Owusu-Yirenkyi is a lecturer in International Business at the University of Bradford School of Management. Diana maintains a keen research focus on International Business, International Marketing, and Strategy. She has contributed to various internationally renowned journals, including the Journal of Business Research, Journal of International Management, Industrial Marketing Management, Technological Forecasting and Social Change, and Business Strategy and the Environment.
Research
1. International Business
2. International Marketing
3. Strategy
Teaching
Modules
- International Business Strategy - SIB5001-B
- Principles and Practices of International Business - SIB4001-B
Publications
Peer reviewed journal (6)
Home–country technological legitimacy in crowdfunding: The moderating role of positive psychological capital language
Honglan Yu, Rexford Attah-Boakye, Yameng Zhang, Kweku Adams, Diana Owusu-Yirenkyi (2025) Technovation.
Examining the drivers and boundary conditions of social innovation: Evidence from MNE subsidiaries in a developing economy
Nkrumah, M., Owusu-Yirenkyi, D., Nyuur, B. N., Donbesuur, F., & Essuman, D. (2024) Management International Review.
Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack
Nyuur R.B.;Donbesuur F.;Owusu-Yirenkyi D.;Ampong G.O.A.;Tantawy A.A. (2023) Industrial Marketing Management. 113, 128-137.
Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment
Donbesuur F.;Ampong G.O.A.;Owusu-Yirenkyi D.;Chu I. (2020) Technological Forecasting and Social Change. 161
Going green, going clean: Lean-green sustainability strategy and firm growth
Lartey, T.; Yirenkyi, D.O.; Adomako, Samuel; Danso, A.; Amankwah-Amoah, J.; Alam, A. (2019) Business Strategy and the Environment. 6
Stakeholder integration, environmental sustainability orientation, and financial performance
Danso, A.; Adomako, Samuel; Lartey, T.; Amankwah-Amoah, J.; Owusu-Yirenkyi, D. (2019) Journal of Business Research. 8