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Dr Danielle Jones

Associate Professor

Faculty/Dept/School The Centre for Applied Dementia Studies
(Faculty of Health Studies)
Telephone +441274 236469


Dr Danielle Jones graduated with a first class honours degree in Sociology from the University of York (2006) and continued to gain a distinction in her MA in Social Research (2009), before completing her PhD at the University of York (2012).

Danielle plays a leading role in the design, development and delivery of dementia education within the Centre for Applied Dementia Studies and within the wider Faculty of Health Studies at the University, having previously led on both the BSc Dementia Studies and MSc Advanced Dementia Studies programmes. She is the current programme lead for the Postgraduate Certificate for Practitioners with Advanced or Extended roles in Dementia, and is currently facilitating people living with dementia to create a new MSc Module from conception to delivery, called "Understanding the me in Dementia". She is a member of the Higher Education Dementia Network (HEDN) and is a Fellow of the Higher Education Academy.

Danielle is a medical sociologist and is an experienced qualitative researcher, specialising in Conversation Analysis. She is a member of International Society for Conversation Analysis (ISCA), INTERDEM, and sits on the organising committee of the Qualitative Dementia Research Network (DemiQual). Danielle’s research includes exploring family communication when a person has dementia, and interaction between healthcare professional, people living with dementia and their companions. She is PI on a study exploring how clinicans communicate about Brain Health, and advise patients on how to reduce their risk of cognitive decline or dementia. Danielle is a member of the INTERDEM Dementia Prevention working group. 



Teaching interests

Current Roles

MSc Advanced Dementia Studies Module Leader: Evidence Appraisal and Synthesis

Programme Lead:  Postgraduate Certificate for Practitioners with Advanced or Extended Roles in Dementia

Module Leader: Assessmnt and Diagnosis of Dementia

MSc Supervisor: MSc Advanced Dementia Studies final year dissertation supervisor

PhD Supervisor: 

- Amanda Briggs: Technology-aided communication for people with dementia in secondy care. 

- Paul Dourandish: An investigation of how people living with dementia at home (PLWDAH) manage their medicines and the role of community pharmacists (CPs)

Other roles:

Dementia Educator: BSc Paramedic Science Programme in Faculty of Health

Overview: I take a leading role within the Centre for Applied Dementia Studies in relation to Dementia education. I have been involved in creating the curriculum for the new MSc Advanced Dementia studies programme (launched Sept 2019), for which I was programme leader. As programme lead during the development of the curriculum I took oversight of curriculum design and delivery, undertaking University programme approval and quality assurance processes, taking leadership of the design of the curriculum and the development of innovative resources and content for its modules, which are delivered via distance learning. I was responsible for overseeing student attainment and monitoring as well as marketing, recruitment, admissions and induction. I was responsible for leading the development of, and delivering, the module Evidence Appraisal and Synthesis. It reviewed well in the first year, with an overall student satisfaction rate of 4.1/5. I am also leading the development of a new module which will be designed, created and delivered by people living with dementia. This will be a unique module where people living with dementia will co-produce the content and deliver the materials of our new MSc module.

I am the current programme lead for the Postgraduate Certificate for Practitioners with Advanced or Extended roles in dementia. This innovative postgraduate certificate is the first course of its kind in England. It is designed for practitioners from a variety of clinical backgrounds working in health care settings where diagnostic services and post-diagnostic support for people with dementia are provided. The programme aims to support learners to develop high-level skills in assessment, diagnosis, clinical management and ongoing support for people with dementia and their carers. 

I have also become increasingly interested in pedagogical theory and how it relates to educational practice. I was awarded a distinction for the Postgraduate Certificate in Higher Education Practice (2017), which provided me with a deeper insight into pedagogic theory, its influence on practice and how to ensure my teaching aligns with the University’s learning and teaching strategy, especially in relation to designing a dementia curriculum that is digitally-rooted, internationalised and research- informed. I am passionate about ensuring our education provides our distance-learning students with a sense of community and is of high-quality. In addition, as all our education programmes are undertaken by health and social care practitioners it is exciting and challenging to create experiential education so our stduents can learn by doing. This also means our education programmes have direct impact on practice and the lives of people living with dementia and their carers. 

Previous roles 

Programme Leader: BSc Dementia Studies

     Module Leader: Communication and Inclusion

     Module Leader: Planning for Practice Change

     Module Leader: Practice Project

Programme Leader: MSc Advanced Dementia Studies

Professional activities

  • 01-JAN-12: University of York - PhD
  • 01-JAN-09: University of York - MA
  • 01-JAN-06: University of York - BA (Hons)
  • 01-JAN-17: University of Bradford - Postgraduate Certificate in Higher Education and Practice
  • 01-APR-12: University of York - Research Associate
  • 08-JUL-13: University of Bradford - Lecturer in Dementia Studies
  • 30-SEP-19: University of Bradford - Associate Professor in Dementia Studies
  • 08-NOV-16: International Society for Conversation Analysis, Member
  • 21-NOV-17: INTERDEM, Member
  • 21-JUN-17: Higher Education Academy, HEA Fellow
  • Programme Leader: BSc Dementia Studies Programme Leader
  • Programme Leader: MSc Advanced Dementia Studies Programme Leader
  • Programme Leader: Postgraduate Certificate for Practitioners with Advanced or Extended roles in Dementia
  • 01-OCT-18: Arima Kogen Integrated Community Project - Consultant on the Arima Kogen Integrated Community project, which is a small-scale culture change project in rural Japan.
  • 02-SEP-19: Japanese Ministry of Education - Cultural differences in communication between Japanese and Western people: Identifying difference and creating a methodological approach


Peer Reviewed Journal
TitleVariation and interactional non-standardization in neuropsychological tests: The case of the Addenbrooke’s Cognitive Examination (2020)
AuthorsJones, Danielle K.; Wilkinson, R.; Jackson, C.; Drew, P.
JournalQualitative Health Research
TitleAn interactional profile to assist the differential diagnosis of neurodegenerative and functional memory disorders (2018)
AuthorsReuber, M.; Blackburn, D.; Elsey, C.; Wakefield, S.; Ardern, K.; Harkness, K.; Venneri, A.; Jones, Danielle K.; Shaw, C.; Drew, P.
TitleConversational assessment in memory clinic encounters: interactional profiling for differentiating dementia from functional memory disorders (2016)
AuthorsJones, Danielle K.; Drew, P.; Elsey, C.; Blackburn, D.; Wakefield, S.; Harkness, K.; Reuber, M.
TitleA family living with Alzheimer’s disease: The communicative challenges (2015)
AuthorsJones, Danielle K.
TitleTowards diagnostic conversational profiles of patients presenting with dementia or functional memory disorders to memory clinics (2015)
AuthorsElsey, C.; Drew, P.; Jones, Danielle K.; Blackburn, D.; Wakefield, S.; Harkness, K.; Venneri, A.; Reuber, M.
TitleWell they had a couple of bats to be truthful: Well-prefaced, self-initiated repairs in managing relevant accuracy in interaction (2013)
AuthorsJackson, C and Jones, D
JournalJournal of Pragmatics
Book Chapters
TitlePathways within dementia diagnosis: Conversation Analytical perspectives (2017)
AuthorsPlejert, C; Jones. D and Peel, E
JournalLife with Dementia: Relations, Responses and Agency in Everyday Life
PublisherPalgrave Macmillan