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researcher

Dr Helen Preece

Senior Lecturer

Faculty/Dept/School School of Management
(Faculty of Management, Law and Social Sciences)
Emailh.preece@bradford.ac.uk
Telephone +441274 234416

Biography

Helen has taught at the School of Management since 2000, firstly as an associate member of staff, but on a permanent percentage contract since September 2007. Helens background before, and since, starting to teach at the School was based in industry. She spent 5 years in the Strategic Marketing Department at Asda, the last three as Consumer Research Manager responsible for the full bespoke research budget. During this time she was also heavily involved in designing and developing the continuous research systems and surveys. Helen then spent two years within the manufacturing industry at wallcoverings and fabric manufacturer John Wilman Ltd. Her role here was as Research and Analysis Manager with responsibility for all consumer and trade research as well as internal marketing information systems. Helen left this company to set up as a freelance Research and Marketing Consultant. During this time her clients included Moygashel Fabrics, Crown Paints, CO-OP Retail and various food manufacturers. Helens experience spreads across research design, fieldwork and implementation. It also includes extensive quantitative and qualitative experience – she is a trained and practiced qualitative moderator – an area of particular interest of hers. She has been involved in a very wide range of research projects including advertising development and monitoring, packaging and store design, product development and customer satisfaction. She was also involved, strategically, in own label development whilst at Asda, as well as the move from own label clothing to the “George” sub branding.

Teaching

Teaching highlights

I have also taught Retail and Services Marketing and contribute understanding of Bioaesthetics  and creativity to other marketing modules

Teaching interests

My core area of teaching interest is in Marketing Research and Consumer Insight - including new and emerging techniques based on neuro/bio/psychometrics

I also have an interest in the area of marketing creativity and sensory marketing including the use of bio/neuro aesthetics.