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Postgraduate - Courses - University of Bradford

https://www.bradford.ac.uk/courses/pg/

Applied Artificial Intelligence and Data Analytics MSc. ... Digital and Strategic Marketing MSc.

Dr Hatice Kizgin, Associate Dean (Learning and Teaching) at the University of Bradford

https://www.bradford.ac.uk/staff/hkizgin

Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics. . ... Consumer Acculturation; Acculturation &Enculturation, Ethnicity, Identity. Digital Marketing; Social Media and Social

Study Analytics - Undergraduate - University of Bradford

https://www.bradford.ac.uk/undergraduate/subjects/analytics/

However, the number of skilled digital data professionals is not keeping up with demand, and organisations can have real difficulties recruiting staff who can both interpret data and apply the findings ... effectively. Potential career

Our people - School of Management - University of Bradford

https://www.bradford.ac.uk/management/som-people/

His current research interests focus on the adoption of emerging and disruptive technologies, digital and social media marketing, Internet of Things (IoT) and smart cities, Open Data and the use of ... Hatice holds the position of Deputy Chair at

Management scholarships - 2019 - News - University of Bradford

https://www.bradford.ac.uk/news/archive/2019/scholarships-help-students-take-their-career-to-the-next-level.php

The latest syllabus developments include new content on:. Digital marketing. Data analytics. ... Entrepreneurship and innovation. Find out more about scholarships, including how to apply here. «

Sheet1

https://www.bradford.ac.uk/exchanges/modules-available-to-exchange-students/Business-and-Management-Semester-1-Modules.xlsx

MAL8011-B. Translating Research into Practice. MAR5011-B. Marketing Management and Strategy in a Digital Age. ... MAR7509-A. Digital Marketing Metrics. OIM5015-B. Big Data Analytics for Business. OIM7501-B.

OIM7025-A_DigitalBusinessExecutive2017-18

https://www.bradford.ac.uk/t4-modules/2017-2018/OIM7025-A_DigitalBusinessExecutive2017-18.pdf

related to internet technologies and digital business applications;. To enable managers to identify opportunities created by internet technology and how to capitalise on. ... marketing; customer relationship management; change management; analysis and

MAR7509-A_Digital Marketing Metrics_MD202021

https://www.bradford.ac.uk/media-v8/aqeo/modules/2020-21/MAR7509-A_Digital-Marketing-Metrics_MD202021.pdf

Overall, it outlines the role of traditional marketing metrics along with the contemporary digital marketing metrics to achieve marketing insights and assists management in strategic decision making. ... To outline different sources of traditional and

Economics BSc (Hons) degree - University of Bradford

https://www.bradford.ac.uk/courses/ug/economics-bsc/?att=ft

Financial Management. Financial Accounting. Marketing Management and Strategy in a Digital Age. ... Consumer Behaviour and Digital Insights. Big Data Analytics for Business. University Elective.

IBMB - School of Management - University of Bradford

https://www.bradford.ac.uk/management/research/ibmb/

His current research interests focus primarily on adoption and diffusion of emerging ICTs and digital and social media marketing. ... Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data