Applied Artificial Intelligence and Data Analytics MSc. ... Digital and Strategic Marketing MSc.
Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics. . ... Consumer Acculturation; Acculturation &Enculturation, Ethnicity, Identity. Digital Marketing; Social Media and Social
However, the number of skilled digital data professionals is not keeping up with demand, and organisations can have real difficulties recruiting staff who can both interpret data and apply the findings ... effectively. Potential career
His current research interests focus on the adoption of emerging and disruptive technologies, digital and social media marketing, Internet of Things (IoT) and smart cities, Open Data and the use of ... Hatice holds the position of Deputy Chair at
The latest syllabus developments include new content on:. Digital marketing. Data analytics. ... Entrepreneurship and innovation. Find out more about scholarships, including how to apply here. «
MAL8011-B. Translating Research into Practice. MAR5011-B. Marketing Management and Strategy in a Digital Age. ... MAR7509-A. Digital Marketing Metrics. OIM5015-B. Big Data Analytics for Business. OIM7501-B.
related to internet technologies and digital business applications;. To enable managers to identify opportunities created by internet technology and how to capitalise on. ... marketing; customer relationship management; change management; analysis and
Overall, it outlines the role of traditional marketing metrics along with the contemporary digital marketing metrics to achieve marketing insights and assists management in strategic decision making. ... To outline different sources of traditional and
Financial Management. Financial Accounting. Marketing Management and Strategy in a Digital Age. ... Consumer Behaviour and Digital Insights. Big Data Analytics for Business. University Elective.
His current research interests focus primarily on adoption and diffusion of emerging ICTs and digital and social media marketing. ... Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data