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Raising Your Academic Profile

There are many ways the University can help promote you and your research.  Being in the media, developing a social following or writing an opinion piece can generate interest in your research that results in collaborations with other academics or industry and can bring personal kudos by helping you become the ‘go to’ expert in your field. 

For the University, attracting more research partnerships and showcasing the quality of our research increases our research income and makes us more desirable to students and funders.

Some examples of the ways we can support you to raise your profile include:

  • Talking to the media – we can help you become more ‘media savvy’ when responding to questions or doing interviews on radio and TV.  If you have an opportunity to do this, contact us so we can help you with it and make the post of the publicity.  Academics who can confidently interact with the media are added to the University’s Experts Directory, which is used by the media to identify experts to approach.
  • Press releases – if you have an interesting research development, partnership or event  that you think would be of interest to the media, the Media Centre can work with you  to  explore its potential and if appropriate, come and see you to discuss it in more detail.  If it is not deemed likely to get interest from the press, it can be used as a University news piece (see below).  Press releases are placed on the University Website and the press are sent a link to it.
  • The Conversation  - The Conversation UK is a platform the University pays membership to where academics get support to write opinion pieces on current affairs and world issues.  The media use this platform to source stories and seek experts to respond to topics of public interest.  Published articles regularly lead to other media opportunities, such as press coverage and TV interviews. The Conversation visit the University 6 days per year to run information sessions and one to ones with our academics and help academics identify stories and write pieces they want to publish.
  • News and events pieces –if you have news or events of interest to an external audience which will not appeal to the media or The Conversation, such as an event, a new partnership, or a research development it can be added to the Website under Faculty news or events and the University’s main research and business pages and promoted through social media.  Tell us about your event well in advance.  If it is placed on the Web correctly it will automatically appear in the University Events Calendar too.
  • University Social Media – we are always looking for content with which to post out on our social media channels and can use links to articles, web pages, images etc where you feature to help promote you and your expertise and raise the profile of what you are working on. We can also give advice on how best to target your social media activity for better reach and engagement and give training on how to use different channels effectively.
  • Internal news – if you have something you’d like to promote to staff or other academics, there are number of ways this can be done.  The internal home pages house news and events pieces requested through the Internal Communications team.  News can also be placed on the weekly Staff Briefing . To reach only academics, there is an e-mail list called ub-research@bradford.ac.uk. Once you are a member of it, you can send your news to it to be moderated by the list owners.  There is also a monthly RKT newsletter published online.
  • Helping yourself – one of the best ways to raise your profile is to have your own online presence and use offline to connect with people. 
    • Social Media
      • LinkedIn - An up to date LinkedIn profile with connections to other individuals who can have a positive impact on supporting you to get known in the right circles is effective (e.g. academics, the media, company contacts, public sector influencers, funding body contacts).  It acts like a dynamic CV. 
      • Twitter - Having an active Twitter account is a great way of expressing your professional opinions and sparking off interaction and debate which can attract attention if done well. We actively encourage academics to tweet about their own research and activities and can give you advice about how to build your Twitter profile and following, and help you connect with influential peers.  However, Twitter needs regular input, so only use it if you can keep your feed live or it will have a detrimental effect on your profile.
    • Network – find out where the people you want to influence hang out and go to those events, conferences and network meetings both online and offline. Take your business cards.
    • Staff profile – make sure this is up to date with your research areas, grants, partnerships, supervision details, memberships, and news links.

To discuss your media profile or promote your event or news, please speak to your Faculty Product Officer or the Research and Business Marketing Manager (Helen Horsman) on h.horsman@bradford.ac.uk (tel 01274 235195) and we will advise on the best way to support you.