Marketing Planning and Strategy

Module code: MAR7501-B

1. To provide a critical evaluation of the concepts and principles of marketing and their applications. 2. To enable you to assess marketing issues and dilemmas as they relate to corporate decision-making. 3. Recognise current and past marketing practices and relate to theoretical understanding acquired. 4. Illustrate understanding of theories learnt in resolving contemporary marketing challenges. Download the PDF for MAR7501-B_2023_4.pdf