Module code: MAR7512-A
Digital business are the new age businesses converging digital and physical worlds disrupting existing businessmodels and traditional business practices. The digital business of today are different from traditional businessesin terms of presence and integration of digital tools and techniques, including connected devices and intelligentsystems, with physical resources, people and systems to create better customer experiences. This could be theincorporation of intelligence devices (3D printer, bots and sensors) into products and services to reenvisage thebusiness landscape.
This module will provide a critical evaluation of the role of Business Strategy and digital marketing in corporatesuccess. It will enable students to assess various digital and strategic marketing planning issues as they relateto corporate and marketing decision making.