Module code: MAR7511-B
For many organisations digital marketing has evolved from a set of tactical actions into a significant element ofstrategic campaign planning. This module will provide you with an in-depth consideration of digital marketingcapabilities that can be embedded within strategic marketing planning. In addition, it also encourages studentsto be able to evaluate the various digital marketing channels available to organisations, as well as formulate adigital campaign.
Download the PDF for Digital Marketing, Campaign Planning and Analytics