Module code: MAR7508-B
To provide a good understanding of the key contemporary issues in marketing communications prevailing with the use of digital tools to communicate on the Internet, digital devices, smart devices and other technologies.
To effectively analyse and appropriately suggest a suitable methods of communication method to achieve an organisation's marketing objectives. The module aims to provide a segregation between the traditional and interactive (digital) communication process to enhance an understanding of the key concepts underpinning marketing communications in a contemporary environment.
To provide an overview of the ethical issues prevailing in the contemporary marketing environment.
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