Marketing Planning and Strategy

Module code: MAR7501-B

Module Aims

  1. To provide a critical evaluation of the concepts and principles of marketing and their applications.
  2. To enable you to assess marketing issues and dilemmas as they relate to corporate decision-making.
  3. Recognise current and past marketing practices and relate to theoretical understanding acquired.
  4. Illustrate understanding of theories learnt in resolving contemporary marketing challenges.
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