Module code: SIB7009-A
1. To introduce students to major themes in international business strategy research, the rationales for international business expansion, and the key strategic issues facing the multinational enterprises.
2. To familiarise the students with a diversity of perspectives on international business strategy and its economic, social and environmental implications.
3. To provide students with an opportunity to develop skills in theory-based analysis of the international business context and in formulating international business strategy.
Theoretical perspectives on strategy
Business internationalisation and foreign location choices
Global integration and local responsiveness
Structure and control of the multinational enterprise
Foreign market resource commitment choices and entry strategies
Offshore outsourcing
Ethics in international business