International Business Strategy (Distance Learning)

Module code: SIB7002-A

Module Aims       

The module develops a comprehensive understanding of the major strategic issues that businesses are confronted with when operating in international markets. This includes assessment of the management implications of international business environment and the major theories and empirical evidence on international business strategy, including issues connected to technology transfer. The module also covers the management implications of the process of internationalisation and the choice of foreign market entry.

Outline Syllabus   

The strategic management implications of major changes in trade and investment patterns, and the strategic implications of the debate on the globalisation process. The importance of differences in institutional/cultural systems for conducting international business activities. Theories and evidence on foreign direct investment and the internationalisation process. Foreign market entry modes. The importance for international business strategy of: internal and external business environments, innovation and learning, technology transfer, and leadership and entrepreneurship. Organisational culture and structures, and control mechanisms in multinational corporations. HQ-subsidiary relationships and managing collaborative and networking relationships.

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