Module code: OIM7032-B
To enable you to gain knowledge and develop skills on business data analytics. This course focuses on the uses of data analytics techniques within business and management contexts, using commercially and contextually relevant software, tools and techniques.
The module will cover topics such as:
* Introduction to business data analytics
* The significance of data analytics to businesses.
* Big Data and Social Network Analytics
* Types of data analytics and Business Intelligence tools
* Data-driven Decision-Making for Businesses
* Use of specialist software for analytics (e.g. SAS)
* Legal and ethical issues surronding data gathering, use and management